Presentation at SearchFest 2016, Portland Oregon.
What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?
2. about me
hang
out in link
removal
trenches
penalty
geek
i battle
rampaging
penguins
never met
a natural
link I didn’t
love
volunteer
firefighter
#SearchFest @rmoov @ShahMenz
22. about me
#SearchFest @rmoov @ShahMenz
the
smartest
people listen
to the best
experts!
Paddy Moogan
Mozcon 2014
“Actively disavow and remove low quality links”
23. #SearchFest @rmoov @ShahMenz
“Be actively disavowing and removing the low quality
links that you find when doing link auditing. Even if you
don’t think you’ve been hit by Penguin...even if you don’t
have a manual penalty.
If you’ve got links that are clearly low quality, ones
where you look at them and you really know they’re not
good, try and remove them, try and disavow them ”
what
Paddy
said
24. Once you have that
out of the way
#SearchFest @rmoov @ShahMenz