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#SearchFest @rmoov @ShahMenz
Embracing Your Pursuit Of The Unattainable
about me
hang
out in link
removal
trenches
penalty
geek
i battle
rampaging
penguins
never met
a natural
link I didn’t
love
volunteer
firefighter
#SearchFest @rmoov @ShahMenz
Kaizen Link Building - Embracing Your Pursuit Of The Unattainable
full disclosure:
I am not Japanese
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
there are things we must
acknowledge
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
what are we really
signing up for?
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
we must strive to be better
in everything we do
every time we do it.
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
so
many
answers
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
manipulating the link graph
is like everything else in life
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
at which point, the best
improvement we can make is
to eliminate past mistakes
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
the
answer
#SearchFest @rmoov @ShahMenz
about me
#SearchFest @rmoov @ShahMenz
the
smartest
people listen
to the best
experts!
Paddy Moogan
Mozcon 2014
“Actively disavow and remove low quality links”
#SearchFest @rmoov @ShahMenz
“Be actively disavowing and removing the low quality
links that you find when doing link auditing. Even if you
don’t think you’ve been hit by Penguin...even if you don’t
have a manual penalty.
If you’ve got links that are clearly low quality, ones
where you look at them and you really know they’re not
good, try and remove them, try and disavow them ”
what
Paddy
said
Once you have that
out of the way
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
do things that will
#SearchFest @rmoov @ShahMenz
make your customers’
lives better
#SearchFest @rmoov @ShahMenz
make your product or
service better
#SearchFest @rmoov @ShahMenz
make the world better
#SearchFest @rmoov @ShahMenz
your job is to “move” people
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
stop looking for
repeatable solutions
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
identify a real problem
#SearchFest @rmoov @ShahMenz
create a real solution
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
but millions of tiny solutions
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
#SearchFest @rmoov @ShahMenz
you can too
#SearchFest @rmoov @ShahMenz
Kaizen Link Building - Embracing Your Pursuit Of The Unattainable
Thank You!
See you next #SearchFest
sha@rmoov.com
@ShahMenz

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Kaizen Link Building - Embracing Your Pursuit Of The Unattainable