Webinar: Crafting a Nonprofit Video Strategy
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Organizations that use online video effectively aren't just creating great content, they're creating great strategies. Those great strategies start with understanding why video matters to your organization and rethinking what "viral" really means. Learn how video fits in with your larger organizational goals, how to seed your videos using existing and new networks, and how to measure success. Whether you're just beginning to use video or you're ready to take your video plan to the next level, this webinar is intended for all types of organizations.
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Webinar: Crafting a Nonprofit Video Strategy
- 1. Crafting a Nonprofit Video Strategy Crafting a Nonprofit Video Strategy United States: 916-233-3087 Access Code: 425-331-857 Michael Hoffman CEO, See3 Communications www.see3.net // @Michael_Hoffman
- 2. Crafting a Nonprofit Video Strategy Today’s Plan • How to Approach Video • Making a Plan • Distributing Your Videos Online • Metrics • Discussion
- 3. Crafting a Nonprofit Video Strategy The Day Our World Changed
- 4. Crafting a Nonprofit Video Strategy Your Website Is Your Channel
- 5. Crafting a Nonprofit Video Strategy
- 6. Crafting a Nonprofit Video Strategy
- 7. Crafting a Nonprofit Video Strategy Viral to who?
- 8. Crafting a Nonprofit Video Strategy
- 9. Crafting a Nonprofit Video Strategy Think Strategically • Current video assets • People • Events • Fundraising opportunities • Organizational goals
- 10. Crafting a Nonprofit Video Strategy Grow Your Video Strategy • Get your calendar out! • Determine what resources you’ll need • Build internal capacity • Make at least one more video next year than last • Write grants focusing on visual storytelling
- 11. Crafting a Nonprofit Video Strategy Plan Before Making Your Video
- 12. Crafting a Nonprofit Video Strategy Key Planning Questions 1. What are our goals? 2. Who are we trying to reach? 3. What message do we want to send? 4. How will we reach our audience? 5. What action do we want them to take? 6. How will we measure success?
- 13. Crafting a Nonprofit Video Strategy www.thatsnotcool.com
- 14. Crafting a Nonprofit Video Strategy
- 15. Crafting a Nonprofit Video Strategy So Many Ways to Show Video
- 16. Crafting a Nonprofit Video Strategy Benefits of 1. It’s the biggest 2. Functions as a social network 3. Increased capabilities - HD, annotations, widescreen, open API 4. Familiarity and ease of use 5. Nonprofit program
- 17. Crafting a Nonprofit Video Strategy Benefits of Your Own Video Solution 1. Video CMS - control and ease of use 2. Dynamic video content 3. Customized user experience 4. Better search functionalities 5. Rate and discuss within the community 6. SEO
- 18. Crafting a Nonprofit Video Strategy
- 19. Crafting a Nonprofit Video Strategy Question Besides YouTube, what other video sharing sites are best?
- 20. Crafting a Nonprofit Video Strategy Question When you upload a video to YouTube or Vimeo, who owns the rights?
- 21. Crafting a Nonprofit Video Strategy Question What do you think about hosting video on our own?
- 22. Crafting a Nonprofit Video Strategy The Best Video Is Useless Unless the Right People See It AND They Have the Means to Engage
- 23. Crafting a Nonprofit Video Strategy 7 Places to Start 1. Tie your video to an action/campaign 2. Mobilize your email list 3. Build relationships with bloggers 4. Reach out to partners 5. Distribute on social networks 6. Feature in multiple areas on website 7. Talk about it offline
- 24. Crafting a Nonprofit Video Strategy
- 25. Crafting a Nonprofit Video Strategy
- 26. Crafting a Nonprofit Video Strategy Metrics Don’t Forget to Test and Learn
- 27. Crafting a Nonprofit Video Strategy
- 28. Crafting a Nonprofit Video Strategy
- 29. Crafting a Nonprofit Video Strategy 4 Things You Can Do Right Now
- 30. Crafting a Nonprofit Video Strategy www.FlipVideoSpotlight.com
- 31. Crafting a Nonprofit Video Strategy www.YouTube.com/Nonprofits
- 32. Crafting a Nonprofit Video Strategy www.TubeMogul.com
- 33. Crafting a Nonprofit Video Strategy Build a Media Library
- 34. Crafting a Nonprofit Video Strategy Question How should we catalogue and label our media library?
- 35. Crafting a Nonprofit Video Strategy Question How can we find bloggers who care about our niche?
- 36. Crafting a Nonprofit Video Strategy Question If we don’t have many in-person events, how should we think about gathering raw footage?
- 37. Crafting a Nonprofit Video Strategy Question Do we always need video releases?
- 38. Crafting a Nonprofit Video Strategy Question What if there is a song you want to use that needs to be licensed?
- 39. Crafting a Nonprofit Video Strategy Question Suggestions for live streaming?
- 40. Crafting a Nonprofit Video Strategy More questions? Michael Hoffman michael@see3.net 773-784-7333 www.see3.net/guide