1. 8K OLED SMART TV:
PRODUCT PLAN
ALLEN DAWSON
GENNIE NEO
SEBASTIAN SEAR
GIULIA SORIELLO
MSIN207P: PRODUCT, TECHNOLOGY and OPERATIONS
SCENARIO WEEK 4
09/03/2016
2. 8K OLED SMART TV
1. CORE TEAM
2. ORGANISATION STRATEGY
Company: LG Electronics
Division: LG Electronics TV & Home Entertainment
LG Electronics has positioned itself as a dominant player in the market for premium
consumer electronics. Since the launch of their first OLED TV model in 20131
, LG has
demonstrated its ambition to pave the future of OLED technology.
LG’s initial focus on creating momentum in next-generation OLED technology has
now given way to the goal of expanding the market penetration of OLED TVs,
retaining its strong leadership role in the global OLED TV market with over 90%
market share.2
LG aims to consolidate its offering and technological capabilities by
expanding the line with new models. Operations for the upgrade of their M2
production facility for OLED TVs started in 20143
, and the company has announced
an investment of $9 billion to build a new manufacturing facility of OLED displays4
which will ready for mass production in the first half of 2018.5
1
http://www.flatpanelshd.com/article.php?subaction=showfull&id=1364794989
2
http://www.oled-info.com/displaysearch-35200-oled-tvs-sold-q1-2015-90-lg-electronics
3
http://www.forbes.com/sites/johnarcher/2014/11/12/oled-for-everyone-lg-explains-how-
its-making-oled-tvs-affordable/#68e1f0862098
4
http://www.bloomberg.com/news/articles/2015-11-26/lg-display-to-spend-more-than-10-
trillion-won-on-new-panel-plant
5
http://www.flatpanelshd.com/news.php?subaction=showfull&id=1448894534
Department Assigned
Marketing & Sales Sebastian Sear
Operations Allen Dawson
Engineering Giulia Soriello
Finance Gennie Neo