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PRESENTED BY TYSON STOCKTON
TRAVEL RANKING FACTORS
SEARCHMETRICS ONLINE WORKSHOP

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INTRODUCTION
TYSON STOCKTON
RANKING FACTORS EXPERT,
PROFESSIONAL SERVICES MANAGER
t.stockton@searchmetrics.com
linkedin.com/in/tysonstockton
@tyson_stockton

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2017 Ranking Factors
Industry Differences
Travel Industry
Ranking Factors
Most Interesting
Factors in Travel
Fun Facts in Travel
AGENDA

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RANKING FACTORS
DATA SET
Big Data
Searchmetrics Research
Cloud
Search Terms
Top search terms
by search volume
Google Positions
Top Google Positions
Ranking Factors
100+ Ranking Factors

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PAGE LOAD
TIMES

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KEYWORD
IN TITLE

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KEYWORD
IN TITLE

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WORD
COUNT

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NUMBER
OF IMAGES

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CONTENT
RELEVANCE

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The Ranking Factors are not
rigid anymore, they are
formless, shapeless and they
adapt to the object. Just like
water that changes it shape
when you put it into a cup,
bottle or teapot; Ranking
Factors can and must be
shaped into a specific industry.

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Searchmetrics
Research
Cloud
Top search terms
by search volume
Top Google positions
Deep
Ranking
+
Relevance
Factors
Big Data!
More than just general Ranking Factors
RANKING FACTORS
DATA SET

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DIFFERENT INDUSTRIES,
DIFFERENT RANKING FACTORS

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RANKING FACTORS
FOR TRAVEL

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RANKING FACTORS
FOR TRAVEL

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RANKING FACTORS
FOR TRAVEL

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TRAVEL INDUSTRY
IMPORTANT PLAYERS
Online Travel Agencies
News/Information Portals
Price Comparison Sites
Travel Transportation
Hotel Chains
Platforms
Discount Travel Sites
Travel Inspirations

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Airline Tickets
Budget Rental Car
Vacation Rentals
Celebrity Cruises
Things to do in Vancouver
Vegas Hotels
Cheap Flights in Europe
RANKING FACTORS FOR
THE TRAVEL INDUSTRY
Example Search Queries

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MOST INTERESTING RANKING
FACTORS FOR TRAVEL

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NOTEWORTHY TRAVEL
RANKING FACTORS

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QUESTIONS?
t.stockton@searchmetrics.com
linkedin.com/in/tysonstockton
@tyson_stockton