After countless hours of fine tuning, you’ve worked from scratch to set the scene for great SEO performance – every technical challenge tackled, and every slice of content in check. But after initial optimization, you see a slow in your once-skyrocketing SEO visibility as the obvious options for optimization begin to run low.
Now what?
In this guided presentation, we’ll discuss the optimization techniques you need to prioritize in order to overcome the “SEO Plateau” and get your site progressing steadily once again, including how to:
– Leverage your content to maximize performance
– Boost your traffic by identifying and reaching expanded, but equally relevant audiences
– Get “back to the basics” that are often overlooked SEO best practices and fundamentals
2. Photo Credit: Shutterstock.com
Leads Professional Services and
Client Success teams.
Previously Head of SEO and
Content Development at eBay,
SEO Manager at Answers.com
(previously Announce Media )
JordanKoene
Chief Evangelist
SebastienEdgar
Professional Services Manager
Supports fortune 500 companies
and enterprise clients, specializing
in e-commerce. Prior to working at
Searchmetrics, Tyson spent over 6
years working in-house for a
collection of sport specialty
businesses overseeing their global
SEM and SEO efforts.
TysonStockton
Professional Services Manager
@jtkoene @tyson_stockton
With experiences leading SEO
efforts and brands abroad (e.g.
InterNations.org) and helping
Silicon Valley startups kick-start
their search efforts, he loves
digging into data to interpret and
shape the story it tells.
@Searchmetrics
6. Keyword A Keyword B
@jtkoene @tyson_stockton @Searchmetrics
Improve & Ignite
Your Content
Content
A
Content
B
7. Photo Credit: Shutterstock.com
Similar and support content
can be consolidated or
created to increase rankings
Examples: Guides can be
added to Category Pages
Improve & Ignite
Your Content
Content
A
Content
B
Keyword A Keyword B
@jtkoene @tyson_stockton @Searchmetrics
8. Photo Credit: Shutterstock.com
Improve & Ignite
Your Content
Screenshot: Provided by the speaker
@jtkoene @tyson_stockton @Searchmetrics
Photo Credit: Screen shot provided by presenter
18. #2
Expand
Your ReachBoost traffic by identifying & reaching
expanded audiences not currently in
your range of targets
(but still relevant)
19. Not only can you increase your keyword
position.
You can also increase lateral keyword
coverage by expanding and optimizing
content.
Content
A
Content
B
Keyword A Keyword B Keyword C Keyword D
Increase Keyword
Count
@jtkoene @tyson_stockton @Searchmetrics
20. Photo Credit: Shutterstock.com
Expand your content
to increase your
keyword coverage
and traffic.Keyword
Coverage
@jtkoene @tyson_stockton @Searchmetrics
Expand Keyword
Coverage
21. Photo Credit: Shutterstock.com
Position 3
Position 4
http://www.backcountry.com/patagonia
http://www.backcountry.com/patagonia-mens-jackets
http://www.moosejaw.com/moosejaw/shop/search_Patagonia-Jackets____ Position 5
@jtkoene @tyson_stockton @Searchmetrics
Expand Keyword
Coverage
31. Recycle
good SEO
habits
Participate in improving the
foundation: Improve internal
linking, expand the awareness of
the brand, or make simple
technical adjustments
39. Photo Credit: Shutterstock.com
@jtkoene @tyson_stockton @Searchmetrics
#1 Ignite your content
#2 Expand your reach
#3 Recycle good SEO habits
Turn a
Plateau
into a
Range