From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: The Periodic Table Of SEO Ranking Factors: 2015 Edition. PRESENTATION: New Ranking Correlation Study: New Data - Given by Cyrus Shepard, @cyrusshepard - Moz, Director of Audience. #SMX #11A
5. #SMX #11a @CyrusShepard
why HINTS are important
Nobody knows what the rankings factors are
• Machine Learning, i.e. Panda
• User inputs, i.e. engagement
https://moz.com/blog/seo-correlation-causation
27. #SMX #11a @CyrusShepard
Spam Flags: Negative Correlations
3. Links to this subdomain come from an unusually
small number of pages -0.09
28. #SMX #11a @CyrusShepard
Spam Flags: Negative Correlations
The more spam flags, the higher
the probability of penalization
https://moz.com/help/guides/moz-api/mozscape/getting-started-with-mozscape/spam-score