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Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SEJSummit Silicon Valley

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Search Engine Journal
Search Engine Journal

Biggest Mistakes by Brands in Integrated Marketing By Lauren Vaccarello Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.

Marketing
1 of 40
Sebastian Wenzel, Webanalyticsbook Free 30-Day Trial Instant data. Tweak strategies. Benchmark competitors.
Best Selling Co-Author of Complete B2B Online Marketing & The Retargeting Playbook
#SEJSummit #Searchmetrics @LaurenV
#SEJSummit #Searchmetrics @LaurenV 3 TAKEAWAYS 1. It’s all about the messaging 2. Keep your promises as a marketer 3. Know your customers
What You Will Learn Top 5 Mistakes Marketers Make What You Just Learned Q and A #SEJSummit #Searchmetrics @LaurenV
Before you start your campaign, make sure you focus. Know your target audience, your message, your strategy. Don’t get distracted by shiny objects and don’t try to be everything to everyone.
#SEJSummit #Searchmetrics @LaurenV
Messaging can make or break a campaign
Have a diverse team coming up with and reviewing content
#SEJSummit #Searchmetrics @LaurenV
A simple translation may not be enough with internationalizing your marketing efforts
Take local slang and culture into consideration
Make sure you review your campaigns with locals
If you promise something in your marketing, make sure you are willing to deliver on it
#SEJSummit #Searchmetrics @LaurenV
Know your customers including why they buy from you
Before making a drastic change to a well established brand, sanity check it with customers
#SEJSummit #Searchmetrics @LaurenV
#SEJSummit #Searchmetrics @LaurenV 3 TAKEAWAYS 1. It’s all about the messaging 2. Keep your promises as a marketer 3. Know your customers
#SEJSummit #Searchmetrics @LaurenV Lauren Vaccarello SVP of Marketing, Sysomos @Lauren V

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