Marketing in an Altered Reality World with Brent Csutoras

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The future is here. Virtual Reality (VR) and Augmented Reality (AR) are now in fact a reality. According to Statistics, the revenue of virtual reality products is projected to reach 4.6 billion U.S. dollars by the end of 2017. SEJ’s Chief Social Media Strategist, Brent Csutoras shares updates about both the technology and the medium, along with the companies that are already utilizing Altered Realities in their marketing campaigns.

Marketing

@brentcsutoras#SEJThinktank
Aqua Gauntlet (2000)

@brentcsutoras#SEJThinktank
Your New
Eye: Tokyo
Underground
App
https://youtu.be/ANgLiyPW1yI
?t=1m35s

@brentcsutoras#SEJThinktank
Cardboard VR

https://youtu.be/IRjpWpZlXA4?t=1m10s
InMind VR
@brentcsutoras#SEJThinktank

@brentcsutoras#SEJThinktank
Poll #1
Have you ever experienced Altered Realities?
- Yes, Virtual Reality
- Yes, Augmented Reality
- Yes, Both
- Not Yet

@brentcsutoras#SEJThinktank
Altered Reality is..
Immersive – Users are less distracted
Impactful – Richer emotion generating experiences
Memorable – We remember more visually and when
locations are involved.
Unique – People are excited by the early technology
Useful – The experience tends to provide more
value

@brentcsutoras#SEJThinktank
Altered Reality Industry is
Growing Fast
“..with revenues from virtual reality products (both hardware and
software) projected to increase from 90 million U.S. dollars in 2014 to
5.2 billion U.S. dollars in 2018. The number of active VR users is
forecast to reach 171 million by 2018. According to recent forecasts,
revenue from virtual reality head-mounted displays is expected to grow
from 685 million U.S. dollars in 2015 to 3.89 billion U.S. dollars in
2018.” ~ Statista

@brentcsutoras#SEJThinktank
Altered Reality Industry is
Growing Fast
Digi-Capital believes that mobile AR could become the primary driver
of a $108 billion VR/AR market by 2021, with AR taking the lion’s
share of $83 billion and VR $25 billion.

@brentcsutoras#SEJThinktank
Augmented Reality VS
Virtual Reality
Augmented.com summarizes this nicely, stating that “Virtual
Reality offers a digital recreation of a real life setting, while
augmented reality delivers virtual elements as an overlay to the
real world.”

@brentcsutoras#SEJThinktank
Altered Reality Technologies
• Google Glass
• Magic Leap
• Oculus Rift
• PS4 VR
• HTC Hive
• HoloLens
• Cell Phone / Tablets

@brentcsutoras#SEJThinktank
How To
Use Altered
Reality in
Marketing

@brentcsutoras#SEJThinktank
Altered
Reality
Technologies
• Facebook / YouTube
Supported
• 360 Cameras are
relatively cheap
• Interesting Without VR

https://www.facebook.com/StarWars/videos/1030579940326940/
@brentcsutoras#SEJThinktank

https://youtu.be/lrukPBOEdqg?t=1m15s
@brentcsutoras#SEJThinktank

https://www.youtube.com/watch?v=59J8JrqD5yE
@brentcsutoras#SEJThinktank

https://youtu.be/aJmEkcJtUL8?t=57s
@brentcsutoras#SEJThinktank

@brentcsutoras#SEJThinktank
Your Own
Google
Cardboard

@brentcsutoras#SEJThinktank
Poll #2
When do you think Augmented Reality will have
majority adoption?
- 2020
- 2025
- 2030
- 2050

@brentcsutoras#SEJThinktank
Augmented Reality Apps

https://youtu.be/CmFh3AkTCTg?t=40s
@brentcsutoras#SEJThinktank

https://youtu.be/wKwLBWCKs94?t=31s
@brentcsutoras#SEJThinktank

https://youtu.be/p_Q7eA-C6X0?t=9s
@brentcsutoras#SEJThinktank

https://itunes.apple.com/us/app/flow-powered-by-
amazon/id474664425?mt=8
@brentcsutoras#SEJThinktank

@brentcsutoras#SEJThinktank
Thinking About Tomorrow
https://youtu.be/YJg02ivYzSs?t=1m20s

@brentcsutoras#SEJThinktank
Resources
http://www.rm.is.ritsumei.ac.jp/~tamura/paper/tamura2_clc.pdf
https://pdfs.semanticscholar.org/bba5/37fac3290f77cdb67f9d5f68111d0db12adc.pdf
https://www.facebook.com/help/828417127257368
https://support.google.com/youtube/answer/6178631?hl=en
https://techcrunch.com/2017/01/11/the-reality-of-vrar-growth/

Marketing in an Altered Reality World with Brent Csutoras

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