Consumers expect seamless, personalized experiences across all devices and interactions as they live in an "attention economy" where relevance determines success. With consumers constantly reviewing options and making split-second decisions, building loyalty now requires delivering individualized, engaging experiences everywhere a customer interacts with a brand.

23. Consumers Expect Real-time,
Frictionless Experiences
In The “Attention Economy”,
Relevance Is Key
Consumers “Review” &
“Swipe”, Loyalty Is Dead
Personal Experiences
Everywhere, Every Time

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