Blackhat tools for whitehat seo

1. Black Hat tools for White Hat SEO

2. Intro to Blackhat
• Penalizing your opponents
• Automation
• Penalties

3. Whitehat? REALLY?
Guest posting
Link baiting
Abnormal / unnatural focus on EDU/GOV
Broken link building
Viral/meme
Bulk emailing link removal requests

4. Ethics
• Working to make it happen (Garret)
• Fundamental vs Technical (Cade)

5. Black hat parts of white hat seo
• WMT shows you are an SEO
• You are manipulating results with 1400 word articles
• Cast aspersions on your industry
• “Questions to ask before hiring an SEO”
• Analytics Is a must have- Must see bounce rate, engagement
•Garret has site with 1% bounce rate

6. Black hat parts of white hat seo

7. Blackhat Processes
• Keyword Research
• Spinning articles
• Outreach research
• Link verification
• Getting things indexed

8. Intro to Blackhat
• Penalizing your opponents
• Automation
• Penalties

9. Whitehat Processes
• Persona Research
• Keyword Research
•Check Rankings*
• Content Creation
• Outreach research
• Performance*
•Architecture / Easy
navigation*
•Conversion optimization*
•Disavow links
•*both black and whitehat

10. Keyword Research

11. Check Rankings: Proxies

12. Content Creation
• Kontent Machine
• Article Builder
• Best Spinner
• *both black and whitehat do this

13. Content Creation

14. Content Creation

15. Outreach research

16. Outreach research

17. Outreach research

18. Outreach research

19. Disavow Links
• Scrapebox
to check DA,
indexation

20. Reporting Metrics: Scrapebox

21. Scrapebox:Broken Link Building
• Broken link
checker

22. Get an “in” for link building
• Broken link
• Malware

23. Local: Find citations
• It's also great for local seo by finding
competitors citation sources (input their NAP
as keywords -competitorsite.com)

24. Link Building

25. Link Building

26. Link Building

27. Local: Find citations

28. Scrapebox
Find relevant blogs, forums, tumblrs, etc.

29. Blackhat Tools
Scrapebox
SEO presser
Microniche finder
Image grabber
Best spinner
Ulitmate demon
Blackhattools.com
Gsa ranker
Gscraper
Traffic Booster Pro V3
Rankwyz

30. Resources
https://www.searchenginejournal.com/using-black-hat-tools-white-hat-purposes/68455/
http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/
http://backlinko.com/white-hat-seo
https://moz.com/blog/white-hat-seo-it-fing-works-12421
http://www.linkresearchtools.com/case-studies/scrapebox-seo-workflows/
http://www.elephate.co/guide-white-hat-seo-scrapebox/
https://www.quicksprout.com/the-advanced-guide-to-link-building-chapter-8/