Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to So you think you know canonical tags - Sean Butcher Brighton SEO presentation
Similar to So you think you know canonical tags - Sean Butcher Brighton SEO presentation (20)
Recently uploaded
Recently uploaded (20)
So you think you know canonical tags - Sean Butcher Brighton SEO presentation
- 1. Sean Butcher
- 2. I eat lots of burgers (often for free)! (Sneaky link: www.beersandburgers.co.uk) #BrightonSEO @seanbutcher
- 4. About the canonical tag @seanbutcher #BrightonSEO
- 5. About the canonical tag Things to consider @seanbutcher #BrightonSEO
- 6. About the canonical tag Things to consider Alternative methods @seanbutcher #BrightonSEO
- 7. “If your website generates and displays the same (or very similar) content on multiple URLs, the canonical tag could be used to bucket them together and assign one master (canonical) version.” (https://moz.com/blog/complete-guide-to-rel-canonical-how-to-and-why-not)
- 14. Redirects (301s) NoIndex Parameter exclusion @seanbutcher #BrightonSEO
- 15. So why use a canonical? #BrightonSEO @seanbutcher #BrightonSEO
- 17. Server load?
- 18. @seanbutcher #BrightonSEO Make other versions accessible?
- 21. Make sure the canonical version IS the canonical version @seanbutcher #BrightonSEO
- 22. Canonical DOES NOT point to a 404/301/302 @seanbutcher #BrightonSEO
- 23. The canonical version is listed in your XML sitemap @seanbutcher #BrightonSEO
- 24. Use absolute, NOT relative URLs @seanbutcher #BrightonSEO
- 25. Internally link to canonical URL @seanbutcher #BrightonSEO
- 26. Related to indexation - not crawling @seanbutcher #BrightonSEO
- 28. It’s a HINT, not a DIRECTIVE @seanbutcher #BrightonSEO
- 29. @seanbutcher “DYK the rel-canonical is a hint, not a directive. It’s a very strong hint, but may still be outweighed by other signals.” Gary Illyes - Mar 23rd 2017
- 30. More than one canonical tag on a page @seanbutcher #BrightonSEO
- 31. The canonical tag isn’t in the <head> @seanbutcher #BrightonSEO
- 33. @seanbutcher #BrightonSEO For a canonical to be effective, it should be used on highly similar content @seanbutcher #BrightonSEO
- 34. 3 canonical experiments on burger blog @seanbutcher #BrightonSEO
- 36. Ranked #5 for ‘review of 7bone southampton’
- 39. No change in URLs @seanbutcher #BrightonSEO
- 40. Now rank #6 (-1) for ‘review of 7bone southampton’
- 42. @seanbutcher #BrightonSEO Ranked #3 for ‘review of five guys reading’
- 45. No change in URLs @seanbutcher #BrightonSEO
- 46. Now rank #4 (-1) for ‘review of five guys reading’
- 52. Now rank #11 (+9) for ‘review of atomic burger oxford’
- 53. URL only changed when content matched @seanbutcher #BrightonSEO
- 54. URL only changed when content matched Improvement in ranking @seanbutcher #BrightonSEO
- 55. URL only changed when content matched Improvement in ranking Consolidation of two pages Freshness? Better keyword targeting? @seanbutcher #BrightonSEO
- 58. PDF accessed from multiple URLs (e.g. www./non www.) @seanbutcher #BrightonSEO
- 59. Duplicated with HTML page @seanbutcher #BrightonSEO
- 60. @seanbutcher #BrightonSEO “Users don’t always like being sent to a PDF. If you can make your content in a Web-Native format, that’s often a little more useful to users.” - Matt Cutts https://www.stonetemple.com/matt-cutts-interviewed- by-eric-enge-2/
- 61. HTTP header support launched in 2011 by Google - Still massively underused https://webmasters.googleblog.com/2011/06/supporting-relcanonical-http-headers.html @seanbutcher #BrightonSEO
- 63. Screaming Frog #2 for ‘search engine optimisation’ @seanbutcher #BrightonSEO
- 65. “Google’s made a change to try & get indexed. Looks like they added a HTTP canonical to their PDF. Currently still canonical” @seanbutcher #BrightonSEO
- 67. Use of a 302 redirect to location @seanbutcher #BrightonSEO
- 69. @seanbutcher #BrightonSEO @seanbutcher We may (almost definitely) want to use this guy
- 70. Via .htaccess <Files "guide.pdf"> Header add Link ‘<https://example.com/guide>; rel="canonical’ </Files> @seanbutcher #BrightonSEO
- 71. Via .htaccess <Files "cheeseburger.jpg"> Header add Link ‘<https://example.com/cheesebur ger-review>; rel="canonical’ </Files> @seanbutcher #BrightonSEO
- 74. Advanced methods Rewrite ^(.+).pdf /pdf.php?file=$1 RewriteRule ([^/]+).pdf$ - [E=FILENAME:$1] Resources: https://moz.com/blog/how-to-advanced-relcanonical-http-headers https://moz.com/blog/htaccess-file-snippets-for-seos @seanbutcher #BrightonSEO
- 75. Check your HTTP headers: Google Chrome - Inspect Firefox - Live HTTP Headers Web Sniffer Screaming Frog @seanbutcher #BrightonSEO
- 76. URL view - HTTP Canonical
- 77. URL view - HTTP Canonical Directives tab
- 82. “Before the introduction of pagination support, this method was used to consolidate all authority across the set of pages to the first page, but Google now advise against this method.” (https://www.deepcrawl.com/blog/best-practice/pagination-for-seo-as-easy-as-1-or-2-or-3/) @seanbutcher #BrightonSEO
- 85. @seanbutcher #BrightonSEO For a canonical to be effective, it should be used on highly similar content @seanbutcher
- 87. Two options: Create a ‘View All’ page - canonicalise @seanbutcher #BrightonSEO
- 89. “User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page” https://webmasters.googleblog.com/2011/09/view-all-in-search-results .html
- 91. Two options: Create a ‘View All’ page - canonicalise Use paginated series markup @seanbutcher #BrightonSEO
- 93. http://www.example.com/jobs <link rel="next" href="http://www.example.com/jo bs?page=2” /> @seanbutcher #BrightonSEO
- 96. http://www.example.com/jobs?page =2 <link rel="prev" href="http://www.example.com/jobs” /> <link rel="next" href="http://www.example.com/jobs?p age=3” /> @seanbutcher #BrightonSEO
- 97. “If you choose to include (paginated markup) you’re giving Google a strong hint that you’d like us to: https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html @seanbutcher #BrightonSEO
- 98. 1) Consolidate indexing properties, such as links, from the component pages/URLs to the series. @seanbutcher https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html #BrightonSEO
- 99. 2) Send users to the most relevant page/URL—typically the first page of the series.” @seanbutcher https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html #BrightonSEO
- 105. Duplicate pages not being indexed @seanbutcher #BrightonSEO
- 106. Needed to keep both sites @seanbutcher #BrightonSEO
- 107. Added cross-domain canonical from Love Knitting to Love Crochet content @seanbutcher #BrightonSEO
- 113. @seanbutcher #BrightonSEO DA of 94
- 114. @seanbutcher #BrightonSEO DA of 94 No PA / links
- 116. @seanbutcher #BrightonSEO PA of 46
- 117. @seanbutcher #BrightonSEO PA of 46 Links reported
- 118. No sign of any “traditional” backlinks from The Telegraph No sign of any “traditional” backlinks from The Telegraph
- 119. Can this be used to our advantage? @seanbutcher #BrightonSEO
- 123. @seanbutcher
- 125. Day 1- Blue Array Indexed @seanbutcher #BrightonSEO
- 126. BA ranking #1 for ‘seo burgers’
- 127. Day 2 - Beers & Burgers Indexed - Mixed SERPs @seanbutcher #BrightonSEO
- 128. B&B ranking #1 for ‘seo burgers’
- 129. @seanbutcher #BrightonSEO BA ranking #3 for ‘burger seo’
- 130. After much chopping and changing, by.. @seanbutcher #BrightonSEO
- 131. Day 14 - Blue Array established on main KWs @seanbutcher #BrightonSEO
- 133. All well and good... @seanbutcher #BrightonSEO
- 135. BA ranking #5 for ‘SEO is a broad specialism’
- 136. Day 18 - Canonical added from BA to B&B @seanbutcher #BrightonSEO
- 137. Day 25 - Canonical takes effect (eventually) @seanbutcher #BrightonSEO
- 140. ‘SEO is a broad specialism’ + 4 places
- 142. Sites/content should be closely related @seanbutcher #BrightonSEO
- 143. Sites/content should be closely related Establish relevant site partnerships @seanbutcher #BrightonSEO
- 145. Canonicals work on highly similar content @seanbutcher #BrightonSEO
- 146. Use HTTP headers for PDF and other non-HTML formats @seanbutcher #BrightonSEO
- 147. Use paginated markup alongside self-referencing canonicals @seanbutcher #BrightonSEO
- 148. Make use (carefully) of canonicals with content syndication @seanbutcher #BrightonSEO
- 149. Find slides at: https://www.slideshare. net/SeanButcher1 @seanbutcher #BrightonSEO
- 150. Thanks for listening! @seanbutcher #BrightonSEO
- 151. BlueArray.co.uk | 0800 0119 123