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Improve Website Indexing with SEO
- 1. Sean Butcher
- 2. How to improve your website’s “indexation”? @seanbutcher #BrightonSEO
- 5. How to improve your website’s indexing @seanbutcher #BrightonSEO
- 6. WTF does that mean? @seanbutcher #BrightonSEO
- 7. Increase volume of pages indexed @seanbutcher #BrightonSEO
- 8. Increase speed of pages indexed @seanbutcher #BrightonSEO
- 10. Ensuring most important pages are being indexed @seanbutcher #BrightonSEO
- 12. Without indexing, your web pages have no way of ranking @seanbutcher #BrightonSEO
- 13. Being indexed does not mean it will rank https://www.seroundtable.com/confusing-ranking-with-indexing-in-google-seo-25173.html @seanbutcher #BrightonSEO
- 17. Indexed = Page saved in Google’s databases @seanbutcher #BrightonSEO
- 18. “The Google Search index contains hundreds of billions of web pages and is well over 100 million gigabytes in size.” https://www.google.com/search/howsearchworks/crawling-indexing/ @seanbutcher #BrightonSEO
- 20. We need to refine what Google has access to @seanbutcher #BrightonSEO
- 21. “Google doesn't crawl all the pages on the web, and we don't index all the pages we crawl.” https://support.google.com/webmasters/answer/34441?hl=en @seanbutcher #BrightonSEO
- 22. Key takeaway of today... @seanbutcher #BrightonSEO
- 25. No inclusion in XML sitemap @seanbutcher #BrightonSEO
- 26. Not linking to URL enough on site @seanbutcher #BrightonSEO
- 27. Internal links not pointing to canonical @seanbutcher #BrightonSEO
- 28. Internal links not pointing to URL in sitemap @seanbutcher #BrightonSEO
- 29. We’d probably best touch on... @seanbutcher #BrightonSEO
- 34. Responsive: No change if parity achieved @seanbutcher #BrightonSEO
- 35. Dynamic/Mobile Site: Check for consistency inc... @seanbutcher #BrightonSEO
- 36. Navigation & internal linking @seanbutcher #BrightonSEO
- 37. Content & anchor text @seanbutcher #BrightonSEO
- 39. Tags inc. meta, structured data, hreflang etc. @seanbutcher #BrightonSEO
- 40. https://developers.google. com/search/mobile-sites/ mobile-first-indexing @seanbutcher #BrightonSEO
- 42. Used to be pain in the a**e @seanbutcher #BrightonSEO
- 51. Used to be very manual @seanbutcher #BrightonSEO
- 52. Thankfully - now far easier (& less manual) @seanbutcher #BrightonSEO
- 54. @seanbutcher #BrightonSEO#BrightonSEO@seanbutcher https://search.google.com/search-console/index
- 55. @seanbutcher #BrightonSEO#BrightonSEO@seanbutcher https://search.google.com/search-console/index
- 56. @seanbutcher #BrightonSEO#BrightonSEO@seanbutcher https://search.google.com/search-console/index
- 65. No longer required to have a submitted XML Sitemap @seanbutcher #BrightonSEO
- 75. @seanbutcher #BrightonSEO Some of the red errors include...
- 76. “Submitted URL marked ‘noindex’” @seanbutcher #BrightonSEO
- 77. Inconsistent signal: Submitted = Index me NoIndex = Don’t index me @seanbutcher #BrightonSEO
- 78. “Submitted URL blocked by robots.txt” @seanbutcher #BrightonSEO
- 79. Inconsistent signal: Submitted = Index me Robots.txt = Don’t crawl me @seanbutcher #BrightonSEO
- 80. “Submitted URL seems to be a Soft 404” @seanbutcher #BrightonSEO
- 82. Return 404 server response @seanbutcher #BrightonSEO
- 83. “Submitted URL not found (404)” @seanbutcher #BrightonSEO
- 84. Remove from sitemap @seanbutcher #BrightonSEO
- 85. Update old internal links @seanbutcher #BrightonSEO
- 87. Google doesn’t like more than 3 hops - Won’t follow more than 5 @seanbutcher #BrightonSEO
- 88. Submit primary URL in sitemap (i.e. not a redirect) @seanbutcher #BrightonSEO
- 89. Internally link to correct URL @seanbutcher #BrightonSEO
- 91. Only one warning now flagged... @seanbutcher #BrightonSEO
- 92. “Indexed, though blocked by robots.txt” @seanbutcher #BrightonSEO
- 97. If intentionally blocked, use NoIndex @seanbutcher #BrightonSEO
- 100. If unintentionally blocked, review/remove from robots.txt @seanbutcher #BrightonSEO
- 102. Not all rosy... @seanbutcher #BrightonSEO
- 103. “Indexed, not submitted in sitemap” @seanbutcher #BrightonSEO
- 104. Review - add to sitemap if important @seanbutcher #BrightonSEO
- 105. “Indexed, consider marking as canonical” @seanbutcher #BrightonSEO
- 106. Canonicals define primary URL @seanbutcher #BrightonSEO
- 107. It does however include... @seanbutcher #BrightonSEO
- 109. ‘Excluded’ URLs?
- 111. “Submitted URL not selected as canonical” @seanbutcher #BrightonSEO
- 112. Use in conjunction with URL Inspection Tool @seanbutcher #BrightonSEO
- 116. Validate issues when fixed! @seanbutcher #BrightonSEO https://support.google.com/ webmasters/answer/74402 03?hl=en
- 118. Make use of Fetch & Render @seanbutcher #BrightonSEO
- 120. Test rendering if using Javascript @seanbutcher #BrightonSEO
- 121. Pages easily accessible / logical structure @seanbutcher #BrightonSEO
- 123. External signals (links & shares) @seanbutcher #BrightonSEO
- 124. Use supported file type @seanbutcher #BrightonSEO
- 127. “Ensuring most important pages are being indexed” @seanbutcher #BrightonSEO
- 128. Of course - NoIndex less important stuff @seanbutcher #BrightonSEO
- 129. Large websites using filters/facets @seanbutcher #BrightonSEO
- 130. Make use of NoIndex/Canonicals @seanbutcher #BrightonSEO
- 140. Two main options: @seanbutcher #BrightonSEO
- 141. 1) NoIndex the page @seanbutcher #BrightonSEO
- 142. Page still there for users @seanbutcher #BrightonSEO
- 143. Prevents issues with ‘thin’ content @seanbutcher #BrightonSEO
- 144. 2) Canonicalise back ‘up’ to ‘important’ level @seanbutcher #BrightonSEO
- 146. ● Televisions - 550,000 (0 filters) ● 50 inch televisions - 90,500 (1 filter) ● Panasonic 50 inch televisions - 6,600 (2 filters) ● Panasonic 50 inch televisions under £500 - 0 (3 filters) @seanbutcher #BrightonSEO
- 147. ● Televisions - 550,000 (0 filters) ● 50 inch televisions - 90,500 (1 filter) ● Panasonic 50 inch televisions - 6,600 (2 filters) ● Panasonic 50 inch televisions under £500 - 0 (3 filters) @seanbutcher #BrightonSEO
- 148. Provide signals of importance @seanbutcher #BrightonSEO
- 149. Duplication caused by multiple filters @seanbutcher #BrightonSEO
- 158. “DYK the rel-canonical is a hint, not a directive. It’s a very strong hint, but may still be outweighed by other signals.” Gary Illyes - Mar 23rd 2017 @seanbutcher
- 159. Canonical = you want referring URL indexed @seanbutcher #BrightonSEO
- 160. NoIndex = you don’t want URL indexed @seanbutcher #BrightonSEO
- 162. Need to make it as easy as possible for Google @seanbutcher #BrightonSEO
- 163. Provide aligned, clear & consistent signals @seanbutcher #BrightonSEO
- 164. Make use of the tools available to you for diagnosing issues @seanbutcher #BrightonSEO
- 165. Exclude (refine) less important content via canonicals & NoIndex @seanbutcher #BrightonSEO
- 167. Thanks for listening! @seanbutcher #BrightonSEO