Scratch and win promotions are successful because they grab customers' attention through an interactive game and surprise. People are 10 times more engaged with scratch cards than coupons, resulting in greater brand exposure. Customers enjoy winning prizes, even if it's the same discount offered in a coupon. Three case studies show scratch cards increasing sales, customer frequency and loyalty, and employee safety compliance when used for promotions, loyalty programs and incentives.

2. Why are Scratch and Win promotions so successful? They grab your customers’ attention because they want to play the game and enjoy being surprised…it’s natural human curiosity. People interact with them 10x more than coupons, meaning more brand and message exposure. Don’t rely on passive marketing methods. Get interactive! When people win a prize, they want to receive that prize, even if it’s the same discount they could get on a coupon. What can we say? People love to win something…anything! Engaging Interactive Effective

3. We have produced cards for B2C and B2B clients from almost every industry…

6. We like to let our clients’ results do the talking for us… Study #1: Steve Madden, national footwear brand Delivery: In-store promotion to increase sales. They gave each customer who entered the store on the day of their sale the opportunity to Scratch and Win for discounts and free merchandise. Results: “It was the biggest and most successful sales day in our company’s history!” Read the full case study on our webpage at www.scratchoff.com/scratchcard_casestudies.asp.

7. We like to let our clients’ results do the talking for us… Study #2: Foster’s Food Fair IGA, supermarket Delivery: Customer loyalty program to increase customer frequency and sales. They gave each customer a Scratch and Win card and tallied the amount of their sale. When the customer had reached $290 in sales, they could scratch the card for a cash prize. Results: They received a 44% redemption rate from customers who purchased the maximum amount! Read the full case study on our webpage at www.scratchoff.com/scratchcard_casestudies.asp.

8. We like to let our clients’ results do the talking for us… Study #3: Manteno Supply Chain, manufacturer Delivery: Employee incentive to increase safety compliance. Each employee was given a Scratch and Win card when they were found to be in compliance during random safety inspections. Results: They saw a 40% increase in safety compliance and increased awareness of regulations among their employees! Read the full case study on our webpage at www.scratchoff.com/scratchcard_casestudies.asp.

9. Nobody knows how to make your Scratch and Win promotion a success better than Scratch Off Systems! Our well trained account specialists will help create a fully customized Scratch and Win project to meet your needs. We offer the best benefits in the industry!

12. SCRATCH OFF SYSTEMS WWW.SCRATCHOFF.COM P: 1-216-649-7800 OR 1-800-284-9974 See more samples on our website at www.scratchoff.com/scratch-card-samplesnew.asp.