What's what in the social sphere from the social media mavens at Scout.

2. 2
Contents
Facebook Introduces 360° Virtual Reality Videos
Google Uses Email Addresses for Targeting
Twitter Begins Testing New Poll Tweets
Introducing: YouNow
Facebook’s Dislike Button
Brave Brands :
• Netflix
• John Hancock
• Neutrogena
• The North Face
• Honda
TM

3. 3
Facebook
Introduces
360° Virtual
Reality Videos

4. Facebook recently rolled out 360° videos that brands and
publishers can post to their pages.
4

5. Facebook recently rolled out 360° videos that brands and
publishers can post to their pages.
Disney is already testing the videos to promote Star Wars:
The Force Awakens. Other brands on board are GoPro,
Mountain Dew, VICE and Discovery.
5

6. 6
These virtual reality clips are currently only available for brands
to post organically to their page, but it’s very likely they will
soon be an option in ads.

7. 7
These virtual reality clips are currently only available for brands
to post organically to their page, but it’s very likely they will
soon be an option in ads.
As Facebook continues to stake its claim in the world of video
advertising, virtual reality could put it a step above its
competitors. Although YouTube offers a similar product,
Facebook is beginning to offer more buying options and better
campaign data.

8. What does this mean?
8

9. What does this mean?
As we stated in August, Facebook is showing many signs
that it is working on a video platform of its own. Facebook
reps have stated that most experiences will involve video
within the next few years. They have also made it clear that
virtual reality is the next step for the platform.
9

10. 10
What does this mean?
As we stated in August, Facebook is showing many signs
that it is working on a video platform of its own. Facebook
reps have stated that most experiences will involve video
within the next few years. They have also made it clear that
virtual reality is the next step for the platform.
We predict marketers continuing to shift video advertising
dollars from YouTube to Facebook.

11. 11 Click to read more
What does this mean?
As we stated in August, Facebook is showing many signs
that it is working on a video platform of its own. Facebook
reps have stated that most experiences will involve video
within the next few years. They have also made it clear that
virtual reality is the next step for the platform.
We predict marketers continuing to shift video advertising
dollars from YouTube to Facebook.

12. 12
Google Uses
Email
Addresses for
Targeting

13. 13
Ad targeting just got a boost!
Advertisers will now be able to
target their existing customers
when they search on Google,
watch YouTube videos, or check
their Gmail accounts.

14. 14
Eventually, brands also will be
able to target people who
Google identifies as having
similar characteristics to its
current customers.

15. While advertisers may be excited about this new ad type, the
rest of us may not be.
15

16. While advertisers may be excited about this new ad type, the
rest of us may not be.
So, Google is taking steps to make sure it stays within the
privacy boundaries.
16

17. 1. Google will only allow brands to target email addresses that
people have directly given to the brand.
17

18. 1. Google will only allow brands to target email addresses that
people have directly given to the brand.
2. People will be able to adjust their ad settings and opt out of
targeted advertising.
18

19. 1. Google will only allow brands to target email addresses that
people have directly given to the brand.
2. People will be able to adjust their ad settings and opt out of
targeted advertising.
3. People will be given a link to the advertisers’ email settings
to opt out of receiving emails from the advertiser.
19

20. So what does this mean?
20

21. So what does this mean?
For Google: By tapping into email addresses, Google is hoping
to take back some of the advertising dollars currently spent on
Facebook and Twitter (who already allow advertisers to target
via email addresses).
21

22. 22
So what does this mean?
For Google: By tapping into email addresses, Google is hoping
to take back some of the advertising dollars currently spent on
Facebook and Twitter (who already allow advertisers to target
via email addresses).
For advertisers: Better, more specific targeting leads to higher
quality, less expensive results.

23. 23 Click to read more
So what does this mean?
For Google: By tapping into email addresses, Google is hoping
to take back some of the advertising dollars currently spent on
Facebook and Twitter (who already allow advertisers to target
via email addresses).
For advertisers: Better, more specific targeting leads to higher
quality, less expensive results.

24. 24
Twitter Begins
Testing New
Poll Tweets

25. 25
Twitter has confirmed that it is experimenting with a new
polling option within Tweets.

26. 26
Twitter has confirmed that it is experimenting with a new
polling option within Tweets.
The feature is already available
to a small number of brands
and users.

27. 27
Previously, this feature has only been available as a premium
ad format and costs upwards of $50,000.

28. 28
We are looking forward to this feature rolling out to all Twitter
users in the near future.

29. 29
We are looking forward to this feature rolling out to all Twitter
users in the near future.
These polls are easy for users to
engage with and provide brands
quick insights into what their
fans think.

30. 30
We are looking forward to this feature rolling out to all Twitter
users in the near future.
These polls are easy for users to
engage with and provide brands
quick insights into what their
fans think.
Click to read more

31. 31
Introducing:
YouNow

32. YouNow is a social network that connects audiences and
broadcasters in real time.
32

33. YouNow is a social network that connects audiences and
broadcasters in real time.
It enables broadcasters to
engage in real-time with
their audience as
comments are posted
to the site.
33

34. Unlike other live streaming services, there is no time limit on
YouNow broadcasts.
34

35. Unlike other live streaming services, there is no time limit on
YouNow broadcasts.
In addition, users can watch broadcasts up until a broadcaster
begins streaming again. There are also full fast-forward and
rewind capabilities.
35

36. Brands already using the platform:
36

37. 37 Click to read more
Brands already using the platform:

38. 38
Facebook’s
Dislike Button

39. 39
It’s finally happening!

40. 40
It’s finally happening!
Facebook is finally testing an
“emote” button. Actually, there
are 6 new emotion buttons users
can choose from.

41. 41
It’s finally happening!
Facebook is finally testing an
“emote” button. Actually, there
are 6 new emotion buttons users
can choose from.
The test is currently running in
Spain and Ireland.

42. Many users have been asking for a “dislike” button for
years to show solidarity for negative posts on Facebook.
42

43. Many users have been asking for a “dislike” button for
years to show solidarity for negative posts on Facebook.
Facebook’s chief product officer, Chris Cox, hopes the
new “emote” button will address “the spirit of this
request more broadly.”
43

44. 44
These new emotion buttons will give Facebook a whole new
range of data to play with — and sell to advertisers.

45. 45
These new emotion buttons will give Facebook a whole new
range of data to play with — and sell to advertisers.
The data will be invaluable to marketers and advertisers who will
be able to use it to target users based on what they don’t like.

46. 46 Click to read more
These new emotion buttons will give Facebook a whole new
range of data to play with — and sell to advertisers.
The data will be invaluable to marketers and advertisers who will
be able to use it to target users based on what they don’t like.

47. Brave BrandsTM

48. 48

49. Netflix
Lazy people, rejoice!
49

50. Netflix
Lazy people, rejoice!
Have you ever wanted to stay in for movie night, but didn’t
want the hassle of turning on your TV, pulling up Netflix,
dimming the lights, silencing your phone, and ordering your
favorite food?
50

51. Netflix understands you, and they’ve created a solution to all
your movie night problems: The Netflix Switch. Just push the
button and you’re ready for the perfect lazy night.
51
Netflix

52. Netflix understands you, and they’ve created a solution to all
your movie night problems: The Netflix Switch. Just push the
button and you’re ready for the perfect lazy night.
The Netflix Switch turns on your TV and loads Netflix, dims the
lights, silences your phone, and orders your food.
52
Netflix

53. Netflix understands you, and they’ve created a solution to all
your movie night problems: The Netflix Switch. Just push the
button and you’re ready for the perfect lazy night.
The Netflix Switch turns on your TV and loads Netflix, dims the
lights, silences your phone, and orders your food.
There’s only one catch: You have to make the Netflix Switch
yourself.
53
Netflix

54. The Netflix Switch is aimed directly at the “maker culture,” and
that’s why we love it.
And in case you don’t know,
“maker culture” is an umbrella
term for independent inventors,
designers, and tinkerers.
54
Netflix

55. 55
Netflix
While they aren’t the first to do it, we think Netflix is Brave for joining
in the maker movement!

56. 56
Netflix
While they aren’t the first to do it, we think Netflix is Brave for joining
in the maker movement!
But the bigger accomplishment is that Netflix was listening to their
fans and created a “solution” to a problem…even if it takes
someone familiar with electronics, web servers, and how application
programming interfaces (APIs) work to execute it.

57. 57
Netflix
While they aren’t the first to do it, we think Netflix is Brave for joining
in the maker movement!
But the bigger accomplishment is that Netflix was listening to their
fans and created a “solution” to a problem…even if it takes
someone familiar with electronics, web servers, and how application
programming interfaces (APIs) work to execute it.
Click to read more

58. 58

59. John Hancock
59
More than ever, with the rise
of the “second screen,”
integrated marketing or
cross-platform campaigns
are essential to any brand
marketing strategy.

60. John Hancock
60
John Hancock’s new iteration of their
“Life Comes Next” campaign features
three 30-second TV commercials
that prompt viewers to visit a
dedicated microsite to complete
each story.

61. John Hancock
61
The campaign, which integrates television, online, and
social media, embraces the fact that the average consumer
watches 204 minutes of video per day, split equally between
TV and online.

62. John Hancock
62
The campaign, which integrates television, online, and
social media, embraces the fact that the average consumer
watches 204 minutes of video per day, split equally between
TV and online.
The campaign also succeeds in presenting serious
information to viewers in short, easily digestible nuggets.

63. John Hancock
63
The campaign, which integrates television, online, and
social media, embraces the fact that the average consumer
watches 204 minutes of video per day, split equally between
TV and online.
The campaign also succeeds in presenting serious
information to viewers in short, easily digestible nuggets.
John Hancock is a Brave Brand!

64. John Hancock
64 Click to read more
The campaign, which integrates television, online, and
social media, embraces the fact that the average consumer
watches 204 minutes of video per day, split equally between
TV and online.
The campaign also succeeds in presenting serious
information to viewers in short, easily digestible nuggets.
John Hancock is a Brave Brand!

65. 65

66. Neutrogena
Research shows that when consumers are able to touch and
feel a product, they will build a connection to and eventually
pay more for it.
66

67. Neutrogena
Research shows that when consumers are able to touch and
feel a product, they will build a connection to and eventually
pay more for it.
Neutrogena and its agency, DM9DDB, were betting on this
when they created their latest ad.
67

68. Neutrogena
They created a magazine cover where readers could use
Neutrogena’s Deep Clean wipes to remove the model’s makeup.
68

69. Neutrogena
They created a magazine cover where readers could use
Neutrogena’s Deep Clean wipes to remove the model’s makeup.
This interactive concept not only
gave consumers the chance to
touch, test, and evaluate the
product, it also allowed consumers
to star in the campaign, says
Drian Ferguson, DM9DDB’s
VP of Media.
69

70. Neutrogena
Executions of this type are very rare in print media, but we
think this is a great example of what the future of print
advertising could look like.
70

71. Neutrogena
Executions of this type are very rare in print media, but we
think this is a great example of what the future of print
advertising could look like.
For embracing a medium that many
are shying away from and allowing
consumers to interact with it in an
innovative way, Neutrogena is Brave!
71

72. 72 Click to read more
Neutrogena
Executions of this type are very rare in print media, but we
think this is a great example of what the future of print
advertising could look like.
For embracing a medium that many
are shying away from and allowing
consumers to interact with it in an
innovative way, Neutrogena is Brave!

73. 73

74. The North Face
Virtual reality isn’t new, but it sure is awesome.
74

75. The North Face
Virtual reality isn’t new, but it sure is awesome.
The North Face South Korea is taking in-store virtual
reality to the next level.
75

76. The North Face
To promote their new McMurdo
Parka, The North Face South Korea
is taking customers on a virtual
adventure, complete with a
pack of sled dogs pulling them
through a winter wonderland.
76

77. The North Face
77
To promote their new McMurdo
Parka, The North Face South Korea
is taking customers on a virtual
adventure, complete with a
pack of sled dogs pulling them
through a winter wonderland.
The real experience happens when
the virtual goggles come off though.

78. The North Face
Although brick-and-mortar stores in the fashion world
are doing extremely well, retail brands still understand
the need for in-store digital engagement and
entertainment.
79

79. The North Face
Although brick-and-mortar stores in the fashion world
are doing extremely well, retail brands still understand
the need for in-store digital engagement and
entertainment.
The North Face knows that increasing the satisfaction of
its customers’ shopping experience can drive in-store
traffic and leverage sales. Their virtual reality-to-reality
experience makes them a Brave Brand!
80

80. The North Face
81 Click to read more
Although brick-and-mortar stores in the fashion world
are doing extremely well, retail brands still understand
the need for in-store digital engagement and
entertainment.
The North Face knows that increasing the satisfaction of
its customers’ shopping experience can drive in-store
traffic and leverage sales. Their virtual reality-to-reality
experience makes them a Brave Brand!

81. 82

82. Honda
In a world of innovation and the next “new thing,"
sometimes you need to get back to basics.
83

83. Honda
In a world of innovation and the next “new thing,"
sometimes you need to get back to basics.
Which is exactly what Honda did with its “Paper” animation.
84

84. Honda
Many brands have set out to tell their story, but few have
actually succeeded in embodying the brand promise the
way that “Paper” does.
85

85. Honda
Many brands have set out to tell their story, but few have
actually succeeded in embodying the brand promise the
way that “Paper” does.
Made of thousands of hand-drawn illustrations, the story
shows Honda’s products through the years. And the piece
itself is “as impeccably engineered as the products
themselves” says Tim Nudd of Adweek.
86

86. Honda
What’s so beautiful and Brave about “Paper” is that in the
age of CGI and slick editing, this spot is completely stripped
down. The mesmerizing stop-motion video was shot
traditionally and scenes were stitched together.
88

87. Honda
89
What’s so beautiful and Brave about “Paper” is that in the
age of CGI and slick editing, this spot is completely stripped
down. The mesmerizing stop-motion video was shot
traditionally and scenes were stitched together.
A brand embracing what’s “old” and making it new again…
that’s Brave!

88. 90
Honda
What’s so beautiful and Brave about “Paper” is that in the
age of CGI and slick editing, this spot is completely stripped
down. The mesmerizing stop-motion video was shot
traditionally and scenes were stitched together.
A brand embracing what’s “old” and making it new again…
that’s Brave!
Click to read more

89. FOLLOW
SCOUT