Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content: - how content curation helps inbound marketers - own vs 3rd-party content: which is good for what? - ROI of content curation vs cotent creation: data from quantified studies. - Case studies: SMBs, Non-Profit and Enterprise.

1. @marcfuseki Image: http://www.zerochan.net/281754
Inbound Marketing:
The power of
Content Curation

2. “Outbound marketing
is inherently
obfuscated,
duplicitous
and full of shit ” Jeff Rosenblum
@marcfuseki
CEO, Questus
Outbound vs. Inbound

3. @marcfuseki
Outbound vs. Inbound
Interruption Invitation

4. @marcfuseki
Outbound vs. Inbound
Shout Converse

5. Outbound vs. Inbound
Propaganda Value
@marcfuseki
http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere-
breaking-felix-baumgartners-world-record.html

6. @marcfuseki
Outbound vs. Inbound
Paid Earned

7. @marcfuseki
Outbound vs. Inbound
Ads
n/a
SEM
SMM
Buy lists
Cold calls
n/a
Posts
SEO
CM
Opt-in
Nurture

8. @marcfuseki
Content vs. Inbound
Content
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
…

9. Inbound Content
@marcfuseki
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
Marketing Automation, …
Analytics, Landing Pages
Technical SEO, etc
Off-line events
Content vs. Inbound

10. “Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot
“You wouldn’t be able to execute an Inbound marketing program without
content marketing” - Mike Lieberman, CIS, Square2Marketing
“Inbound marketing is based on earning attention. Content marketing is
about producing content to earn customers” - Rand Fishkin, Wizard of Moz
Content marketing
Inbound marketing
@marcfuseki
Content vs. Inbound

11. @marcfuseki
Content is King!...

12. … but a complex and expensive king
Multimedia Community Useful Frequent
@marcfuseki

13. @marcfuseki

14. Content is King & Curation is ROI
@marcfuseki

15. @marcfuseki
What is Content Curation?
Find, enrich and share existing content.

16. @marcfuseki
What is Content Curation?
Find, enrich and share existing content.
aka:
Repurpose existing content within your editorial line

17. @marcfuseki
The Curation Force
 Knowledge acquisition
 Richer, more credible
line
 Brute force: ROI
“Size matter not!”

18. Scoop.it and Content Curation
@marcfuseki
3000+
Businesses
1,500,000
Curators
130,000,000
Cumulated Uniques

19. Curation vs. Creation: Credibility
@marcfuseki
Curation/Creation: x6
Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

20. Curation vs. Creation: Credibility
@marcfuseki
Curation/Creation: x7
Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

21. Performance of Curation / Creation for 1 dollar spent
@marcfuseki
Curation vs. Creation: ROI
Content Volume +450%
Traffic +120%
Engagement +90%
Thought Leadership +80%
Leads +50%
Soucre: http://business.scoop.it/content-curation-roi/

22. Inbound Marketing with Curation: SMB Example
@marcfuseki

23. Inbound Marketing with Curation: SMB Example
@marcfuseki

24. Inbound Marketing with Curation: SMB Example
@marcfuseki

25. Inbound Marketing with Curation: Non-Profit Example
@marcfuseki

26. Inbound Marketing with Curation: Enterprise Example
@marcfuseki

27. Inbound Marketing with Curation: Enterprise Example
@marcfuseki

28. Inbound Marketing with Curation: Enterprise Example
@marcfuseki

29. Inbound Marketing with Curation: Example
@marcfuseki

30. Content Curation Delivers Traffic
@marcfuseki

31. Content Curation Delivers Leads
@marcfuseki

32. Inbound Marketing & Content Curation
@marcfuseki
Conclusion
Inbound rocks
Content reigns
Curation delivers

33. Discover Curate Publish
@marcfuseki
Give it a try
Get started
Or get in touch:
@scoopit
business@scoop.it