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#samsung 
Age of Context 
Mobile, Sensors, Data & Future of Privacy 
Robert Scoble and Shel Israel
Sensors 
Force #1
Wearables 
Force #2
Location 
Force #3
Social 
Force #4
Data 
Force #5
it’s all about the 
Context
Context 
What does it mean? 
Products will be highly personalized. 
Yes, you will be tracked, but catered to.
Context 
What does it mean? 
New anticipatory services and products. 
Google Now is here already, more are coming.
Context 
Impact on business? 
You will be able to see everything. 
Über and GE’s “Industrial Internet.”
Context 
Impact on business? 
You will have deep insights into 
your customer.
Context 
Impact on business? 
It’s Pinpoint Marketing. 
2% to 75%. Vintank geofence. 
Contextual Cheerios. At the door.
Context 
The Hardware Side 
Bluetooth Smart Beacons 
…and more
#israel 
Context means: better transportation. 
Black box. Thief stopping. Self driving. Safer. Automatic.
Context is health. 
Better living through sensors.
#israel 
Context means: 
New urbanist
Contextual Privacy? 
How to gain trust “over the freaky line.”
Robert Scoble 
facebook.com/RobertScoble 
Shel Israel 
facebook.com/Shel.Israel

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"Age of Context" September 2014