User Ideas Guide Content From Quora, Reddit & Surveys
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Quora, Reddit and surveys are great ways to come up with ideas for content
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User Ideas Guide Content From Quora, Reddit & Surveys
- 1. Ideating Content from Users: Quora, Reddit, Surveys & More Eli Schwartz, Director of Organic Product Pubcon Las Vegas 2017 @5le
- 2. elis@surveymonkey.com Find me on LinkedIn Twitter @5le Slides are here: http://bit.ly/pubcon2017seo
- 5. Site search from web logs
- 6. Ahrefs content gap tool
- 8. Rather than start with keywords why not let users guide your content?
- 9. 9
- 10. Use Google suggestions as a guide
- 12. 12Confidential • The mission is to grow and share the world’s knowledge • Q&A platform founded in 2009 by Facebook alumni • 200 million users concentrated in metropolitan areas • Used evenly across desktop and mobile • Questions organized by topics • Use common language rather than keywords • Very detailed questions and answers
- 13. 13Confidential There are topics for everything
- 15. 15Confidential Put Topic Pages into Ahrefs Insert topics into Ahrefs to see ranking keywords
- 16. 16Confidential Use Search to find more topics and questions
- 17. 17Confidential Find the most viewed writers in the topic to find popular questions/answers
- 18. 18Confidential Look at their contact info or stalk them You can also discover influencers and reach out
- 19. 19Confidential Use Quora to build influence, but be honest and helpful
- 20. 20Confidential • Keyword based • Audience targeting • CPC • Targeted by platform & location Your business name: “Promoted by [company name]” in the above example. Headline text up to 65 characters in length. Text must be a statement, not a question. Description text up to 105 characters in length. Text must be a statement, not question. Desired call to action, Quora offers options such as Learn More, Sign Up and more. Bonus: Advertise on Quora
- 21. 21Confidential • Founded in 2005 • Calls itself the front page of the internet • Users post external links, self submissions (IAMA, Jokes, questions, stories), videos and images • 524 million monthly visitors • Not organized, really a collection of subreddits each moderated by volunteers • “Karma” is what drives where submissions and comments show up in the hierarchy
- 23. 23Confidential • Sidebars are a wealth of knowledge • Subscribe • Cross links • Other subreddits
- 24. 24Confidential Search like a pro
- 26. 26Confidential • Build Karma by posting interesting content – extensively research what becomes popular in each subreddit • Don’t focus on the front page, just the subreddit. The top few positions will make it in to the front page for some users • Participate in the community with thoughtful comments • If you get banned from one subreddit, you can still participate in others •Become a redditor ADD VALUE
- 28. 28Confidential Bonus: Advertise on Reddit Name campaigns like you are promoting organically
- 29. “Surveys can help discover interesting facts “Open ended questions will give you ideas to explore “Cross-tab into results to combine different ideas Use Surveys 1 3 2
- 30. 30Confidential Case Study Survey case study in virality
- 31. 31Confidential Tools to gather data • Clipboard & paper • Google Forms • SurveyMonkey • SurveyMonkey Audience
- 32. Other networks
- 41. There are forums for everything
- 42. 42 User ideas first Rely on Quora, Reddit, surveys and more to get you started Keywords second Ideas lead into keywords
Hinweis der Redaktion
- Cntent is king, but what do you write?
- We don’t want to write just any content, we want good unique contetn
- So here are you basics, you can site search to find things that people are already looking for
- You can also use Ahreafs to see what your competitors are doing that you are not
- You can straithgt up put your competitors in here to see what they are doing and then use the skyscraper method
- But lets go back to basics, lets use the wisdom of the crowds to teach us what people really want
- So first you can try this tool called answer the pubic. Put your primary keyword ijn here and you can see all the questions people are looking for
- You can also look at suggested terms. Youtube has a wealth of knowledge since if people are making a video out of it, you can definitely get an article out oit I also love this tool called keywordtool.io whih can scrape suggested terms for Google, Bing etc in every language
- Today we are going to deep dive into a number of places you might not have thought of using to give you ideas on where to write
- Quora blah blah
- Quora has content litterally on everything
- And once you dig in there is even more
- You can see put the topics pages into Ahrefs and you can see the kinds of keyowrds thats ranking and this might give you an idea on what to write
- You can also search to find more toics and blah
- Once you have a topic you want to drill into, you can click to find questions
- As an aside you can also consider these people influencers for outreach
- Fill out your topics as much as possible Business profiles
- Another way you an use quora is to pay for it
- Reddit is my favorite social network. At my first pubcon, I learned how to become a power digger and 30 days later I did it Once I got booted from Digg I joined Reddit and have been a fan ever since Trump, conservatives
- There are reddits for everything and you can either find a reddit bysearchig on reddit or googling
- As you think about contnet to write, sidebars are a wealth of knowledge
- You can also find popular topics within your keyword
- But its not just questions you should focus on but comments. I don’t who writes them but some are hilarious, insightful, and long
- You shouldn’t use Reddit as a taker, but you can actually join the commnty
- You can also benefit from Reddit by advertisig Very cheap and targeted
- Pretedn you are promoting on Reddit
- Now to my favorite topic, survyes Talk about getting salary info
- RAS
- SM isn’t the only way to get survey data by any means
- Everyojne knows how to use G trends
- Pinterest is a wealth of UGC and categories. Look at popular pins and topics
- Wikipedia, look at primary target and look at each cross link as a topic all on its own
- Lok at the most shared contnet on a website and see if there’s somehting you can do better. Here’s ehow
- Yahoo answers. Some of you are too young to remember others are not and can’t believe it still exists Topics for everything
- Also look at competitors to see what comp is writing and the keywords they are targeting
- Metafilter was kind of like the original reddit
- Finallu forums