Inside Strategies for Digital Success in 2016

SISDIGITAL’S 2016 DIGITAL MARKETING PLAYBOOK
GIVING YOU THE INSIDE STRATEGIES FOR DIGITAL SUCCESS

SISDIGITAL’S 2016 DIGITAL MARKETING PLAYBOOK PAGE 2
1. TABLE OF CONTENTS ........................................................................ 2
2. INTRODUCTION ................................................................................ 3
3. ABOUT THE AUTHORS ....................................................................... 4
4. CONTENT MARKETING IN 2016 ........................................................ 5
5. MOBILE ............................................................................................ 8
6. VIDEO ADVERTISING ....................................................................... 10
7. POWERBALL MARKETING ................................................................ 14
8. VIRTUAL REALITY ............................................................................ 16
9. SOCIAL MEDIA - ORGANIC ............................................................. 18
10. PAID SOCIAL ................................................................................ 21
11. INFLUENCER MARKETING ............................................................. 28
12. REAL-TIME MARKETING ................................................................ 31
13. HYPER-LOCAL SEO ....................................................................... 35
14. WEB DESIGN IN 2016 ................................................................. 37
15. CONCLUSION ............................................................................... 40
1 TABLE OF CONTENTS

INTRODUCTION2
Congratulations! You have taken the first step towards creating a better digital presence for
your brand, and for that we applaud you! It’s 2016, and now more than ever, digital
marketing is essential for holistic success as a company. Virtually everything is becoming
digitized, and if you’re waiting for the trend to end you’re going to lose in the end. Digital is
here to stay. Get with it!
The next thing I’m going to tell you may or may not blow your mind. Digital marketing
involves more than just social media management. While this is important, we like to explain
digital marketing as a beautiful puzzle made up of many pieces: SEO, paid advertising, SEM,
Content Creation & Marketing, AdWords & PPC, Branding, Web Design, Citations, Social
Media, Creative, and more. While your company can be successful with a presence in just
a few of these areas, you will not become a digital marketing powerhouse until all of them
connect to form the finished puzzle.
Here at SISDigital, we live for paving the way of industry trends in order for our clients to
succeed. There are huge changes in digital marketing every day, and missing out on them
can mean missing out on capital. Intimidating, right? Fear not! Our 2016 digital marketing
guide will comprehensively walk you through the newest trends that you need to know, and
provide you with our predictions on how to make 2016 YOUR year. We hope you enjoy!
CHEERS TO THE BEST YEAR YET,
MORGAN JONES
Editor
Morgan Jones

MORGAN JONES
Morgan, one of our Account Executive’s at SISDigital, not only breathes her vivacious
energy + personality into every project she takes on, but also brings to the table a
unique creative energy that helps propel her clients into digital success. When she isn’t
managing her communities online, you probably won’t be able to find Morgan, as she’s
most likely off traveling on an impulsive trip she booked last week.
KRISTIN WALKER
Kristin is a Senior Account Executive at SISDigital. She’s a social media ninja + online
community manager SUPERSTAR! When she’s not coming up with killer campaigns
for our clients, you can find K around Wilmington at live shows, new brewery’s, or
geocaching!
TY DOWNING
CEO of SISDigital, Ty, AKA Ty-ga brings to the table a long history of Internet marketing
and is a SEO wiz. With a combined 20 years of leadership in the industry, he has
spoken and trained at national + international events on the topic of digital business.
When Ty isn’t running the best digital marketing agency in the world, you can find him
chillaxing at home in his snuggie or accidentally beaching boats in the Intercostal
Waterway (and blaming it on his wife).
SHIRENE CHEHRAZI
Shirene is a “full stack” Digital Marketer at SISDigital. She works directly with clients,
using data to develop insights and creative strategies for winning campaigns. She loves
breakfast tacos, treasure hunting, and celebrating the little things.
AMANDA KLUTTZ
A senior at the University of North Carolina Wilmington, Amanda is pursuing a BA in
Communication Studies and a minor in Psychology. When she’s not crushing it as an
intern, she can be found running around campus or curled up in bed binge watching
Grey’s or reading Harry Potter.
ABOUT THE AUTHORS3

CONTENT MARKETING
IN 2016
4
Content marketing is SO 2015… at least the way you’re thinking about it. Content
marketing will ALWAYS be valuable, seeing as it is the strategic approach of creating
and distributing valuable, relevant and consistent content with targeted audiences and
potential customers. This will never change and will continue to be essential in building and
maintaining customer relationships. However, this year everything you think you know about
content marketing will shift a little.
2015 was about placing emphasis on how to create a great content marketing strategy
through key considerations like target audience psychographics, goals, distribution
methodology, monitoring, and content type. Some things remain the same - visual
storytelling will still be popular, personalization will continue to evolve, real-time engagement
will continue to rise, instantaneous deliverables will keep evolving, yadda yadda. 2016
offers a whole new ball park for content marketing that the digital marketer can play in.
Here are our tips and predictions. Play ball!
1. RISE OF THE INSTAFAMOUS
• There’s a new celeb in town and you won’t see her on the big screen. 2016 will be
the rise of the “Instafamous” and her gaining power outside of the mobile device.
Discovering how to channel her power and klout across social media outlets will be
a big to-do in 2016. Sure, paying her to post something featuring your product is an
option, but it is going to get overdone QUICKLY (especially after the FTC drops the
hammer on transparency laws). What other options are there other than paying her to
post a picture? 2016 will be all about seducing social media influencers in different
ways in order to showcase your product or brand more authentically.
2. SHIFT IN COMMUNICATION
• Social customer service has increased the expectancy for one-on-one interaction
between brands and customers in the past year. Not only are customers craving
this, they’re expecting it. Simultaneously, digital interactions, especially across social
media are becoming less about keeping in touch with friends, and more about getting
Credit: Instagram

CONTENT MARKETING IN 20164
information and entertainment from trendy sources like Elite Daily and Buzzfeed. See the issue here? There are
two conflicting ideas. As a brand, you will have to ensure that your relationships with customers on social are extremely timely,
personalized, and helpful. The content you will need to provide publically will have to provide direct incentive (info + tips, for
free) to your audience, or entertain them. Finding the sweet spot between entertainment and real value within your industry, as
well as staying true to your core principles will be difficult for many marketers in 2016. Entertain, inform, assist.
Got it? Good.
3. HARNESSING 360 VIDEO + VR
• This is going to be a h-o-t topic in content marketing this year. You already know about the
appeal for virtual reality and 360 video. It’s new. It’s sexy. YOU HAVE TO HAVE IT BEFORE
ANYONE ELSE DOES. But how can marketers deliver relevant content to produce sales for
their brand? This is the golden question for 2016 in the content + tech sector. We know
VR is great for real estate, and have recently recognized its value in video, and even porn
(thanks CES + Mashable), but how can VR be used for a product? How can we break the
boundaries limiting the VR realm to create killer content we can market to our customers?
Only time and creativity will tell.
4. BALANCING QUALITY CONTENT WITH HIGH POSTING FREQUENCY
• You’re supposed to post to social at least once a day, supposed to blog at least a few
times a week, supposed to create whitepapers + proposals + video + photos--- ok let me
stop here. Chances are your company isn’t a content creation powerhouse like ESPN,
pumping out original content that is both valuable AND entertaining every time someone
blinks. You have clients. You have meetings. You have a business to run. There is research
that backs the SEO benefits of posting frequency as well as SEO benefits of quality
content, so we predict that 2016 will be about finding the sweet spot of posting extremely
valuable content at a reasonable frequency that makes sense for your business. When
did this become a one-size-fits-all approach? No business is the same, so no content marketing schedule should be the exact
same. One thing we do suggest to get a baseline of where to start is monitoring your competition and see how often they’re
posting and producing. Just give your people what they want as often as you can while ALWAYS keeping their needs in mind.

CONTENT MARKETING IN 20164
5. SHOPPABLE CONTENT WILL BLOW UP
• E-commerce is finally seeing its day DIRECTLY IN SOCIAL! You already know that you can buy items straight from Pinterest,
Facebook, Instagram, Snapchat, and Twitter, so obviously, the focus for marketers within the shoppable content realm will work
on perfecting content marketing strategy within these fairly new platforms. It’s going to gain popularity as people familiarize
themselves with it, but there’s another side to our prediction. What do you need to keep an eye out for? Opportunities to sell
outside of the social guidelines. Our thoughts? Take the hottest content type for 2016 (Video), combine it with shoppable
content (trendy), maybe even a little VR, and ta-da! You have golden content. You have a video that is informing + entertaining
your audience to share on social that can double as a direct revenue source from an e-commerce standpoint.

Can you imagine your customer is watching a video, and when he hovers his finger over a classy V-neck sweater he needs
to own, the video will either pause and direct him to exactly where he can find it to buy on your website, or he can save it in
a digital shopping list so he can access it after he sees said guy in V-neck land the girl (in a clip under :30 seconds long of
course). Game-changer.
6. INTENTION DRIVES SEARCH, NOT KEYWORDS
• When creating content in accordance to SEO guidelines,
keep in mind that user intent is EVERYTHING. Keywords are
becoming less important while intent becomes increasingly
important. Why? The way people are searching is changing.
For 2016, it will be important to craft keywords and content
based off of intent and search habits. Take for instance
Siri - how are people going to search using the digital
assistants that are becoming more and more popular to
use? Cater your content around
your audience!

MOBILE5
• “Hey Siri- Where am I?” You’re in 2016, where the rise of digital assistants like
Siri and Cortana are going to dominate mobile. Digital assistants search more
than just the web for information. Most times, search engines are operating in
the background as Siri does her thing searching other places, like your hard drive.
The goal of digital assistants is to find and provide immediate answers to their
user as quickly as possible. You probably have noticed that they’re bypassing
‘searching the web’ and providing their users with direct answers.

By now there’s no need for us to explain to you how essential keeping up with mobile trends
and mobile optimization is for your business - you already know how important it is. You
know the basics - make sure that your site is optimized for mobile across all operating
systems so that your customer has a great mobile experience AND so you’ll be rewarded by
Google in search rankings. Remember Mobilegeddon? Not much has changed in the sense
that target customers are still CONSTANTLY on their phones (The average person picks up
their mobile device 150-200 times per day), however, what’s to come in 2016 may cause
you to switch up your mobile marketing strategy.
1. RISE OF DIGITAL ASSISTANT OPTIMIZATION
So what will be the key takeaway to optimize your content?
• Prioritize creating deep, insightful content that goes deeper than the
immediate, Knowledge-Graph-like responses Siri will find.
• Use tons of pictures and videos in your content to force Siri to route to your site
directly.
• Keep conversational language in your posts (conversational search is the ultimate
priority).
• Develop longer keywords to help increase opportunities for spoken requests through
digital assistants.
Credit: osxdaily.com

MOBILE5
2. RISE OF MOBILE ADS
• Mobile ads will mature, and their popularity with advertisers
will grow quickly. What does this mean for digital
advertising? Expect to start dishing out the cash for mobile
ads instead of traditional media outlets. Video mobile
ads will be huge, especially those that can stay within the
15 second “sweet spot.” As Dan Sapozhnikov of AdGate
Media explains, “The mobile video market is expected
to reach over $13 billion by 2020…The first half of next
year will see this continued growth.” Speaking of video
ads, Google will start to incorporate video ads in search
results, making sponsored results more eye-catching and
compelling. Expect 2016 to be the year that mobile video
ads start flooding the consumer’s screens.
3. APP INDEXING/ APPS REPLACE MOBILE SITES
• Google released that it would favor Mobile-optimized
sites years ago, so it’s no surprise that the search engine
powerhouse is now doing the same for apps. App-indexed
results are now showing up in 40% of android search
results, and that number will continue to increase. The
takeaway? Using deep-linking inside of apps, you will be
able to provide exactly what your customer wants while
increasing your credibility. The kicker? They won’t even have
to have your app installed to access it from SERPs.
App-indexed results
are now showing up in
40% of android search results.

VIDEO ADVERTISING6
The days of text and photo-based advertising successfully capturing an audience’s attention
are gone. Today, content heavily relies on engaging the audience in a fun and convenient
way. As more mobile carriers are beefing up their broadband coverage to match the latest
mobile devices, videos are becoming increasingly more accessible; which video marketers
have quickly noticed. According to Adam Parihk with ExactDrive, video advertising is
successful because it is a “multi-sensory medium that engages viewers on an emotional
level, and encourages sharing and word-of-mouth marketing.” Think about the last time you
saw a viral video. How many ‘shares’, ‘likes’ or comments did it have? Companies spent
$6 billion dollars on video advertising in 2015, which is a 42% increase since 2013 – video
ads aren’t going anywhere anytime soon.

VIDEO ADVERTISING6
Last year Facebook launched a feature that enables videos to play as soon as they are scrolled over, but what will happen in 2016?
Facebook places a large emphasis on video content that is uploaded directly to their site, rather than published through a link, and
rewards users that upload natively with higher reach. But why? It’s all in an effort to vie for views and hits against Google’s YouTube.
We’re talking about pretty serious competition since both tech giants have a ton of user data. Remember that time you checked into
your favorite restaurant or ‘liked’ all of your favorite shopping centers? Facebook does, and they are able to target video advertisements
based on things you have liked and clicked while browsing online. Same goes for Google, based on your previous behavior with the
search engine.
• Video and Facebook - Be on the look out for a few key changes
coming to Facebook’s video advertising in 2016. The social
network will launch Facebook Live - a live video streaming
service for all its users. Similar to Periscope, Facebook Live will
allow users to broadcast directly to their friends or fans in real-
time, a service formerly only offered to public figures. Luckily
for businesses managing multiple social media accounts, you
won’t be required to leave the Facebook app - Facebook Live
will be located in the traditional ‘update status’ portion of the
site. What else is on the horizon? Facebook will soon launch
360-degree videos, (think virtual reality but as a video) where
companies can walk viewers through products + services and
even visit the headquarters. This feature will allow users to
interact with brands and explore various aspects of certain
products they care about most. We predict this feature will take
off as businesses explore how to integrate 360 videos into
their video marketing strategies.

• Video and Snapchat - Snapchat is another social media platform that
exploded in 2015 and will continue to grow as they roll out updates
for more targeted video advertising. The beauty of Snapchat is that
one can provide live updates for no cost to existing followers and
give them exclusivity. Think behind the scenes of a photo shoot for a
local boutique, or a consumer tasting a product for the very first time.
Brands have two options when it comes to marketing on Snapchat -
1) Advertising (quite pricey) or 2) by building a loyal following through
cross-promotion ( broadcast to your audience for free). A few big
brands have already tapped into Snapchat advertising, such as
Sprite, which received more than 2 million Snapchat views in within
a few days by printing snapcodes on Sprite cans. Our predictions for
Snapchat in 2016 are that it will bring longer content times, and more
affordable targeted advertisement options so that local companies
can also advertise on its local promoted stories.
• Ad blocking - It’s a simple term that means exactly what it sounds
like. Internet users can choose to download an ad blocking software
or enable an extension on their favorite browser that prevents digital
ads from appearing. A popular blocking software claims that Adblock
Plus will “remove all intrusive advertisements from your browsing
experience: YouTube video ads, Facebook ads, banners…”It’s brilliant
for internet users but can be a nightmare for businesses - you may be
paying for a digital ad campaign, but no one is seeing it. Eyal Pfeifel
of Imperson offers businesses a few suggestions for getting around
ad blocking software. The key to avoiding ad blockers can be found in
native advertising, an ad that matches the format of the platform in
which the ad is placed on. The benefit of native ads is that they blend
in with organic content feeds and don’t necessarily appear to be an
ad, but that doesn’t mean users like or trust them any more than
traditional ads.
VIDEO ADVERTISING6

VIDEO ADVERTISING6
2016 is going to be a challenging year for ad blockers. While they are helpful for consumers, businesses are hurting due to
potentially wasted ad budgets. In 2016, we predict that there will be an emphasis on developing technology that prevents ad
blocking software. Media companies depend on revenue from ads to keep content free and to be able to pay its employees, so
prepare for companies to release new software to counteract ad blockers. All-in-all, the best way to increase engagement with
video ads is to create top-notch content that motivates people to share it on their own feed. Word of mouth marketing will never
fade away.
• In-SERP video advertising - Google is finally on board with in-SERP video
advertising, which means big things for the digital marketing industry. In 2015,
Business Insider reported that video content had the highest click rate on
all digital ad platforms (1.84%) and it’s not expected to slow down. This has
serious implications for in-SERP video advertising as companies will be
able to create short videos showcasing their products, introducing themselves,
or inviting consumers to visit their site through Google’s search result page.
Additionally, companies will be able to utilize PPC and AdWords to have their
video ad at the top of the results page, which has the highest chance of
internet users clicking on the content and being directed to the website. SIS
is predicting that in-SERP video advertising will explode as marketers begin to
focus more on video for interactive content.

POWERBALL MARKETING
(AKA INCENTIVE MARKETING)
7
If you’re halfway passionate about your marketing job, it’s inevitable that during January
2016’s Powerball frenzy, you asked yourself how you could create a campaign that could
generate just as much buzz as the 1.5 billion dollar jackpot that people lost their minds
over to play.
It’s attractive from a marketing standpoint, right? Well, welcome to incentive marketing 101.
Incentive marketing involves the use of motivational tactics such as giveaways, flash sales,
competitions + games, premiums, special pricing, etc. to promote a service, product, or
event. It taps into fulfilling customer fantasy - you’re providing them with something that they
could benefit from in a way that shortcuts having to work or pay for it. Incentive marketing
aims to appeal to the impulsive side of our brains that can see the long-term benefits from
a short-term decision to participate. It’s goal? To break the normal decision-making pattern
on behalf of appeal.
Incentive marketing usually aims to generate awareness and anticipation, however
other goals include jump-starting a social following, gaining loyal brand advocates,
and creating social buzz around your brand/product. The benefits are enticing
as well - successful incentive marketing typically shows heightened engagement
numbers + followers, and increased chances for virality.
You see a dozen incentive marketing campaigns every week, so how is 2016 going
to be different? Check out our predictions + tips:
1. MORE BRANDS WILL HOP ON THE GIVEAWAY BANDWAGON WHICH
WILL INCREASE NOISE
• Incentive marketing is going continue to increase in 2016. Brands will
start to recognize the power in numbers with the ‘little guys’ (users that
have strong followings + engagement, but not necessarily millions of
followers). Going after brand advocates vs. paying influencers to promote
your product, will prove a big payout for brands.
Credit: dailymail.co.uk

7
2. BRANDS WILL HAVE TO UP-THE-ANTE FOR A LARGE REACHING
SUCCESSFUL INCENTIVE CAMPAIGN
• Everyone loves free stuff, but if you want to have people go
Powerball crazy, you have to offer Powerball goods. Dig deep
into the mind of your target customer - what are their deepest
desires and how can you fulfill them with your product or
brand? They don’t always have to be pricey - but they ALWAYS
have to be extremely appealing.
3. CONSUMERS WILL DEMAND INCREASED TRANSPARENCY
• How many giveaways have you entered where you weren’t
alerted when the winner was chosen? 2016 will be the
year that transparency in giveaways will matter more than
ever. Consumers trust peers more than brands, and even
if accidental, not being forthcoming about results from an
incentive campaign can be a huge turn off. Talk + Trust =
Transactions.
4. CREATIVITY WILL TAKE FLIGHT
• Brands and agencies will begin to get a grasp on how to
appeal to their target customers through creative incentives.
The incentive has to appeal to your target market’s fantasies.
2016 will start a shift in the incentive marketing process from
being housed only on their electronic screens to blending it
into reality as well. There will be more gamification factors
that require mental stimulation to complete, which will intrigue
+ generate buzz based on people wanting to prove their wit
and worth.
POWERBALL MARKETING
(AKA INCENTIVE MARKETING)

“VIRTUAL REALITY TAKES CENTER STAGE!” Sounds familiar, right? Well that’s because VR
was the hot topic at 2016’s Consumer Electronics Show. Boy are we in for a ride when it
comes to VR. 2015 was the year that VR began to take consumer center stage, but 2016
will be the year of creating content solutions that will resonate with critical masses. All
signs point towards 2016 being the year VR finally makes a statement in the digital world.
With the evolution of VR, here are some things to consider in 2016.
1. WILL VIRTUAL REALITY HELP MY BUSINESS?
Too early to tell. The adoption rate is still low; however, it’s gaining momentum. With
VR headsets being developed more rapidly, there will be a Sen satiable thirst to feed
these devices with content. There are several “Google” cardboard type products
you can buy as free marketing pieces, but you still have to provide a reason to visit
an app store and download an app, and frankly there still are not a lot of marketing
opportunities for brands yet. If your brand CAN provide valuable VR content, get on it
NOW. You’re welcome in advance.
VIRTUAL REALITY8
6.7
MILLION
43
MILLION
90
MILLION
171
MILLION
2015 2016 2017 2018
ActiveUsersofVR
(EarlyAdopters,Gamers,Developers)
Credit: Statista.com

VIRTUAL REALITY8
2. WILL VR IMPACT SOCIAL MEDIA?
Yes. We feel this is where the single largest impact will be seen. Facebook’s Mark Zuckerburg’s $2-billion-dollar acquisition of
Oculus in 2014 revealed significant indicators the social giant has big VR plans for 2016 and beyond. In 2015, we began to see
360 virtual videos appear in user’s feed, creating an even more engaging and immersive experience for viewers. YouTube also now
has the capability to upload 360 virtual videos.
3. WHAT CAN WE EXPECT IN 2016 IN REGARDS TO VR?
We will see an explosion of VR cameras, smart glasses, VR capable smartphones (including Google’s project Tango/Lenovo), VR
3D apps, games etc. We predict there will continue to be growing pains in the VR world this year, but expect 2017 to be the year
virtual reality truly takes off with consumers and the masses. In the meantime, don’t take virtual reality off your radar this year.

SOCIAL MEDIA - ORGANIC9
Social media is a necessity for any modern business. From customer service to brand
awareness, social puts your business on the front line for success. The importance of
having a strong social strategy for your business continues in 2016. Just like any business
plan, you need to know where you are going and your social strategy will be your roadmap.
Start with these basic actions:
• UNDERSTAND AND OUTLINE YOUR GOALS – Are you on social to raise brand
awareness? To provide customer service? Identify one or two main goals to focus on.
• SET MEASURABLE OBJECTIVES – Determine what your KPI’s are and track your
success. Whether it’s leads or customer service response time, start tracking results
right away so that you can make any changes later.
• KNOW YOUR AUDIENCE – If your market research shows that your target audience is
18-25 year old males, create your strategy around that and don’t target your social
for 30-65 year olds. Also, make sure your messaging fits and resonates with your
audience!
• RESEARCH YOUR COMPETITORS – Pick a few competitors and see what they are doing
on social. What’s working for them – what’s not? Are they using humor, or are they
serious? Use this knowledge to your advantage!
• BUILD A CONTENT PLAN – Take everything you’ve learned and put it into action! Make
sure you mix it up with video, photographs, blogs, etc. Once you find out what works,
and what doesn’t, you can tweak it.
Now, you’re ready to deliver what your customers want! Inform them, entertain them, and
add to the lives of your potential and existing customers. Also, make sure to customize
content for each social channel. How do your audiences differ on Twitter, Facebook,
Instagram, etc. and what do they want to see? Cater to each platform accordingly.

On to our predictions for organic social in 2016.
1. LIVE STREAMING WILL RULE
• Last year saw the introduction of live streaming apps such as Meerkat and Periscope. This year, it’s going to get
bigger. More recently, Facebook introduced Facebook Live and jumped in the game themselves. Live streaming allows
you to broadcast everything from a ‘peek inside’ your company to product demonstrations, conferences, interviews
and more. If you haven’t launched into live streaming yet, plan to in 2016 – and make sure you start thinking “outside
the box” to cut through the noise!
2. SHIFT TO PRIVATE
• This year will also bring a bigger shift to private. Snapchat was one of the first, but we’ve begun to see a shift to
messaging apps, which are going to force brands to get more personal and private with their audience. We’re moving
to a social landscape where the best content will only be able to be seen by those granted permission to see it,
or smaller groups of people. Always be thinking of what kinds of content this audience wants to see! Exclusivity is
intriguing!

3. SOCIAL CUSTOMER SERVICE
• This ties into the importance of messaging and customer service in 2016. The
increase in private groups and messaging apps will also shift to customer service.
The need for customer service to be front facing and public will continue, but we will
see an increase of companies taking some matters privately (or a combination of
the two). Facebook noticed this happening and is actively tweaking its messaging
service to strengthen its customer service features. More often than ever before,
customers are coming to social media FIRST to ask questions or complain about a
product. Research shows that nearly half of all US consumers use social media to
ask questions, complain or express satisfaction. Make sure you are there, listening
and responding. Some tools you can use to do so include Hootsuite, SproutSocial,
and TweetDeck.

4. VIDEO WILL STAY #1
• Last year we saw an explosion in social video. This will continue into
2016. Last year alone, Facebook more than doubled its daily video
views to 8 billion. When you add Twitter, Instagram and Snapchat into
that… US adults spent nearly 6 hours with video content each day
last year! This increase in social video consumption will change what
kind of content companies are putting out. They will be competing
to have the most engaging and entertaining videos. Make sure you
include these in your social strategy in 2016!
5. SOCIAL + SEO
• Social has always been a contributor to SEO, but in 2016 will see an
even greater emphasis on its ranking factor. It will be a necessity to
think about SEO while posting on social. For example, 2015 brought
the indexing of tweets. As recently as July, Google was indexing nearly
5x the Tweets as four months prior. This will continue to rise. Make
sure to use relevant keywords in your social copy to ensure being
found and make sure all of your social pages are optimized.

PAID SOCIAL10
Marketers spent $10.10 billion on social network advertising in 2015 and they will spend
even more in 2016. By 2017, digital advertising budgets are predicted to surpass television
budgets. Why? Because it’s the best way to know who your consumers really are AND the
best avenue to get your message in front of them in a format that they are accustomed
to digesting.
The new wave of social media
advertising looks and feels a lot like
the everyday content you encounter
in your Facebook, Instagram and
Twitter feeds. Not only that, but with
precise targeting tools, you are more
likely to see ads that are actually
relevant to you. Going beyond, age,
gender and location, advertisers are
now able to tap into audiences by
specific interests and behaviors. We
expect to see these targeting tools
evolve to become more precise and
communicative in 2016.
Facebook Advertising Targeting Tool

PAID SOCIAL10
• FACEBOOK
With a slew of new advertising products launched in 2015, there’s no question that you
should be considering Facebook when planning your ad strategy for the year ahead. As of
September 2015, Facebook reported 1.55 billion active users monthly with five new profiles
being created every second. Your potential audience size is growing by the minute, it’s time to
tap in!
5
NEW PROFILES
CREATED EVERY SECOND
Facebook Retargeting - Retargeting gives advertisers the opportunity to serve ads to their most promising customers.
It allows us the ability to reach specific audiences on multiple devices, across the web by displaying relevant ads to
previous website visitors, users who have clicked an ad before, or other custom audiences. Retargeting is a powerful way
to drive conversions, especially within e-commerce, by bringing window shoppers back to your website to follow through
with a purchase. According to AdRoll’s Facebook by the Numbers 2015 report, clients saw significant improvement in
overall performance when adding Facebook to an existing display retargeting campaign. AdRoll reported a 92% increase
in impression reach, 9% drop in CPM (cost per thousand impressions), 27% decrease in CPC (cost-per-click), and 26%
increase in CTR (click-through rates). When adding mobile retargeting to an AdRoll Facebook campaign, advertisers saw a
60% increase in impressions, 64% increase in CTR, and 36% drop in CPC.
• Prediction: Marketers will continue to experiment with retargeting for campaign objectives outside of driving
conversions. With the limited reach of organic social, we’ll start to see more retargeting campaigns for driving brand
awareness, social engagement and customer retention.

PAID SOCIAL10
Facebook for B2B Marketing - For years, Facebook has been considered a channel strictly for reaching consumers. As we evolve
our media-consumption habits, spending more time on social networks, B2B marketers had to figure out how to tap in, taking notes
from what worked for B2C marketers.
• Tip: Try running a retargeting campaign to promote your content to previous visitors. Whether you want to drive traffic,
generate leads or boost subscriptions, this tactic, originally used to push cart abandoners back into the funnel, can work for
B2B initiatives as well.
• Prediction: Social networks will continue to build a space for B2B marketers, expanding their targeting abilities to be able to
reach audiences beyond the consumer.
Facebook Lead ads - Facebook lead ads were rolled out in mid-2015 as a quick alternative to website click campaigns that direct
to lead generation landing pages. Instead of directing users to an external site to fill out a form, Facebook has offered a way to
capture leads within its platform. Since Facebook already has all of your contact info, the fields of the form can be pre-populated
with your info, taking not one, but two steps out of the standard lead gen process.
It gets even better. Since people are more likely to stay interested
in information they know they want, advertisers now have the
option to add a context card to their ads that will pop up when
a user clicks a lead ad. The context card is a place to tell
the user exactly what they are signing up for before they are
presented a form to submit. On top of that, lead ads are now
available in carousel format, allowing advertisers to showcase
3-5 images and headlines before the form, providing ample
opportunity to detail the benefits of submitting the form.
With two new features being rolled out within in the first few
weeks of 2016, we expect to see this ad model continue to
evolve and prove its worth over the next year, providing more
actionable insight and data as it grows.
Credit: facebook.com

PAID SOCIAL10
Facebook Video Ads - When it comes to visual content, video works wonders for engagement.
Over 90 percent of advertisers and agencies plan to run Facebook video ads next year. During
Facebook’s Q3 earnings call with investors, the social network reported a daily average of
800 million video views from 500 million users, up from 400 million just a few months prior.
Syndacast predicts that 74% of all internet traffic in 2017 will be video, so it’s absolutely crucial
that you consider it in your 2016 campaign strategies.
• Tip: Facebook recommends promoting videos that show behind-the-scenes footage, product
launches or customer stories to raise awareness about your brand.
Be strategic, test everything! While the impressive stats may have given you tunnel vision
towards the finish line, make sure you are testing and reporting on all of your ads to maximize
ROI. Facebook’s native analytics platform provides a variety of result metrics for you to analyze. If
something isn’t performing well, tweak it. Try something new. Be creative + have fun! Don’t forget,
one of the beauties of advertising on Facebook is the ability to edit a live campaign.
Credit: Syndacast

PAID SOCIAL10
• TWITTER ADVERTISING
Being one of the first platforms to optimize mobile, Twitter has
always had the interest of advertisers. With a whopping 500
million tweets sent daily and 320 million monthly active users,
Twitter is still kicking! Reporting nearly 60% increase in ad
revenue year-over-year confirms the social network’s ad platform
is a worthy and effective option for marketers.
Mobile advertising revenue was 86%
of total advertising revenue, as of
Twitter’s Q3 2015 Results. With
mobilegeddon and mobile usage
passing desktop usage in 2015, it’s no
surprise that Twitter’s ad revenue continued its growth throughout the year. The company has always had a
focus on mobile and now every company is steadfast focused on optimizing for mobile since that’s where
their audiences are spending the majority of time consuming media.
Towards the end of 2015, Twitter evolved the favorite button into a like button, and just a few days into 2016, the company
announced that it would be potentially opening up the 140 character limit, expanding it to 10,000 characters. While it will be
interesting to see the response to these changes among its users, we expect to see more product updates that make an effort to
appeal to a more mainstream audience.

• Tip: Try Twitter’s new long-form tweets to spend more time with your consumers in 2016. Use the added space to get your
message directly to users, instead of directing them to an external site via links. With Twitter moments and the new long-form
tweets, you’ll want to get creative to offer your audience richer experiences in-platform.

PAID SOCIAL10
• Exciting new feature: Twitter rolled out new Conversational Ads in the first week of 2016. This new ad format should make it
easier for consumers to engage with and spread a brand’s message. Conversational ads include call to action buttons
with customizable hashtags that encourage consumer engagement by opening the Tweet composer with a pre-populated brand
message accompanied by the creative and hashtag.
Credit: Chirpify

PAID SOCIAL10
• INSTAGRAM ADVERTISING
Instagram will arise as a big player in the social advertising
game in 2016. With a community of 400 million users,
it’s no question that people are a fan of the platform. Not
only are they fans, they’re active, posting an average of
80 million photos a day. Instagram also reports seeing 3.5
billion likes per day.
•Instagram is considered the most important social
network by American teens, ages 12-24, the next
generation of buyers.
•Tip: Start connecting with these young users now, as
their spending habits will only continue to increase over
the next few years.
#1 The most important
social network for
Americans ages 12-24

PAID SOCIAL10
In November 2015, Instagram finally announced that it was opening
its advertising doors to all marketers. The features released to
brands included carousel ads, targeting options, and buy buttons.
The best part? No more non-clickable links! Advertisers now have the
ability to enable users to take a specific actions via a direct response
or call-to-action button.
It’s what we’ve all been waiting for! Fresh out in 2016, a new feature
released by Instagram will finally allow marketers to support multiple
accounts seamlessly. The new feature allows the option to add up to
5 accounts with the ability to switch between accounts without having
to log out.
Though Facebook and Twitter ads have evolved into more seamless
models, Instagram seems to fit ads into the native browsing
experience the best. While Instagram advertising seems like a no-brainer for 2016, the ad platform is less than a year old, with the
majority of marketers only recently gaining access in August. It will be quite interesting to see if Instagram advertising sees continued
success in the long-run.
Social media advertising has major benefits. It’s biggest competitive advantage being the precise targeting capabilities across
platforms. Known targeting vs. unknown targeting sounds like a no brainer to us! When compared to search engine marketing,
you get more bang for your buck on social advertising. When people engage with your ad or share it, your garnering free added
impressions. By boosting more engagement, impressions, and clicks for your campaign through social, you’ll see a higher ROI than
with search ads.
Credit: Instagram

INFLUENCER MARKETING11
By now, you’ve undoubtedly heard of influencer marketing. For those of you who haven’t,
it’s time to leave the comfort of the rock you’ve been under for the past year, because
influencer marketing is about to EXPLODE in the next few months. It’s 2016, and gone
are the days where consumers blindly make purchase decisions. They are now putting
emphasis on trying the trendy products/services that their peers and role models use,
know, love, and trust. To put it simply, social media influencer marketing is finding social
media influencers (those with a large reach + following) within your target audience,
and leveraging their klout by having them promote your product for you. This isn’t a new
phenomenon. What IS new for 2016 is how influencer marketing will change and evolve.
PREDICTIONS FOR INFLUENCER MARKETING IN 2016:
1. INSTAGRAM + SNAPCHAT = INFLUENCER HEAVEN
•Instagram and Snapchat will continue to be the most influential channels for
utilizing influencer marketing, however we will see a shift towards video use in
influencer marketing in 2016. People learn everything from how to cook to how to
contour through video content on the web, so we will see a rise in engagement as
well as credibility when influencers use video to explain why your product rocks +
show the results on video.
•Tip: When engaging with influencers, ask them to showcase why they love your
product in video form after you work out the logistics of your contract. Allow them
to be creative with it! They’ll love the challenge to set themselves apart from
other influencers.
@
garyvee

2. THERE WILL BE A SHIFT IN POWER FROM BRAND TO INFLUENCER
• As more brands hop on the influencer marketing bandwagon, influencers will be able to be more
selective of who they choose to advertise for, and therefore control the price needle. We predict
that influencer programs will cost more money in 2016 based off of it’s proven success for a
business’s revenue stream.
• Simultaneously, influencers will become more popular and even gain social celeb status which will
increase their power. Don’t think that girl who’s Instafamous matters? Think again, because this
girl is the new role model for thousands of girls that want to be just like her. From the hairstyle she
rocks, to the clothes she wears, social media stars even have influence on toothpaste brands your
target audience buys.
• Tip: Befriend your potential influencer. Instead of coming at them for the first time with a proposal,
create a relationship with them. Find out if they use your product, how your product could help
them, etc. If you as a business can provide value to the INFLUENCER, they will be more likely to
accept a lower monetary amount to sponsor your product or even do it for free swag.
3. BRAND INFLUENCERS + BRAND ADVOCATES WILL BLEND INTO ONE CATEGORY
• With a spike in price for top influencers, there will be the rise of the Brandfluencer.
- Brand Advocate = Highly satisfied customers who endorse your brand without solicitation as a
result of positive experiences with your products or services.
- Influencer = An expert, blogger, speaker, author, or analyst with an established online presence
and a loyal audience within a particular industry. The power of industry influencers lies in their
personal reach and thought leadership.
- Brandfluencer = The blend of an already existent brand advocate who also fits under the
category of influencer. Brandfluencers will be the new “authentic,” because chances are if they
already use your product, they will be more passionate about sharing it it will be less difficult
to engage with them.
BRAND ADVOCATE + INFLUENCER = BRANDFLUENCER

4. RISE OF “B-TEAM” INFLUENCERS
• With the spike in price for top tier influencers, the B-Team will step up to the plate. While nationally
they may not be as influential, B-Team influencers will be ESSENTIAL in promoting local businesses,
products, and events. They won’t cost as much, and they still reach and influence your target
audience.
• Tip: If you’re having trouble budgeting for a large influencer marketing campaign, start smaller by
recruiting your very own B-Team influencers along with a few A-Team influencers as well.
5. BUSINESSES WILL HAVE TO ALTER INFLUENCER MARKETING BASED
ON STRICTER TRANSPARENCY LAWS FROM FTC
• The FTC will begin to bring down the hammer when it comes to
transparency with influencer marketing, and this will turn off a good
amount of potential customers when they start to realize that their
Insta-crushes are getting paid to post the products that supposedly
make them so amazing. Influencer marketing could potentially lose
some of it’s credibility. This will lead to a search for more authentic
influencers, so as a brand it will be important to make sure your
influencer strategy aligns with FTC regulations, but also looks
towards the future on how to avoid the “turn off.”
6. INFLUENCER MARKETING TOOLS WILL MATURE
• Undoubtedly, as Influencer Marketing continues to grow exponentially, tracking methods will have to
evolve to keep up. In 2016, we will see the technology behind WOM marketing (influencer marketing
can be classified as a subcategory of WOM Marketing) improve. Like Shazam can recognize a song,
the evolving technology will be able to measure your WOM marketing effectiveness.

REAL-TIME MARKETING
Social media has given us the amazing ability to interact with our audiences in real-time
based on current events and trends. It’s also given us the ability to immediately respond
to customer feedback. In 2015, real-time marketing evolved with the launch of Livestream
products like Periscope + Facebook Live, and the ability to advertise on Snapchat.
One of the most famous examples was Oreo’s live
tweet during the Super Bowl power outage in 2013.
The craze that is real-time marketing was sparked
in the dark. How did they do it? They had already
built a strategy around learning how to react to
customers and events.
The success Oreo saw in this instance isn’t the
norm for real-time marketers. Many brands have
tried to recreate this magic without such success.
While Periscope and Snapchat help broadcast
moments as they happen, the ultimate approach to
real-time marketing is through responsive marketing.
Responsive marketing intersects traditional
marketing tactics with real-time marketing.
Marketers can plan ahead for events they know are
going to happen and create content that will make
sense once the conversation
does start.
12
Credit: Twitter

REAL-TIME MARKETING12
For example, during the 2015 Super Bowl, McDonald’s
asked fans to retweet complimentary messages about one
of the other advertisers for a chance to win prizes. The
campaign was a fun + unique way to engage its audience
and provide a more meaningful message.
Google launched a new real-time ad model just in time for Super Bowl
2016 in hopes of luring advertisers from social media. The model piggy
backs off the idea of responsive marketing by allowing advertisers to
plan and set up their campaigns ahead of time, with the option to push
live in real-time. The new model includes inventory on YouTube and
Google’s Display Network. While a lot of social content is created on
the fly, these networks already have the option to pre-schedule content.
“What’s unique about real-time ads is the ability to do that in video and
display with the reach and scale and power of the platform, which as you
find out is relatively incomparable,” said Tara Walpert Levy, managing
director of agency sales at Google.
Bottom line - it’s better to invest in a responsive marketing
strategy, using real-time tactics, than to create content in
hopes of virality.

• Tip: Go beyond the one-hit-wonder by trying to incorporate trends and user-generated content into your strategy prior to the
moment. Or better yet, with your customers at your fingertips, just ask them what they want to see.
• Prediction: Advertisers will continue to look to Snapchat, Periscope and Facebook Live to tell their stories more organically.
Consumer increased video consumption will only amplify this movement.
Credit: VentureBeat
Credit: Twitter

• SNAPCHAT
Watch out Facebook, Snapchat is creeping up on you, garnering just as many video
views as the veteran social media giant—4 billion views a day that is. Opposite of
most social advertising models, Snapchat’s ad offering is totally separate from a
brand’s channel. “[Snapchat isn’t] the new Facebook or Twitter—they’re the new
TV: appointment viewing at scale,” said Victor Pineiro, VP of social media at Big
Spaceship.
Well that explains the sky high price tag—they aren’t competing for your social
adspend, they want your TV budget! According to Buzzfeed News, Snapchat expects
its new Sponsored Lenses (selfie filters) to rack up 11 million views per day on
Sunday-Thursday, 12 million views per day on Friday and Saturday, and 16 million
views during holidays. What would it cost your brand for this type of engagement?
Upwards of $450,000 a day. “Pricing information obtained by BuzzFeed News shows
the company asking $450,000 per day for sponsorships running Sunday through
Thursday, $500,000 per day for those on Fridays and Saturdays, and $700,000 per
day for any that it runs on a holiday.”
Brewster Stanislaw, Head of Attribution at Simply Measured, predicted that “13-22 year
olds will spend more minutes per week watching snapchat stories than they do watching
traditional television.” If you haven’t created a branded Snapchat for your company
yet, you might want to jump on that right now. As soon as you finish reading this guide,
of course. We know what you’re thinking - without that kind of budget, how will you
compete? Create your own following. It’s free!
• Tips:
- Promote your content across traditional and social platforms.
- Change your Twitter and Facebook avatars to your Snapcode to encourage users
to follow.
- Work with influencers to take over your account, promoting the campaign on their
personal channels to bring their audiences over.
Credit: TheVerge
Credit: MarketingLand

• PERISCOPE
Just a few weeks into January, Twitter announced that they were bringing Periscope
broadcasts - both live and replays - directly into Tweets. Hello, major visibility boost!
Originally when you shared a broadcast to Twitter it was shown as a link that would
open the Periscope app for viewing. Now you never have to leave Twitter, or even click
play. The broadcasts are set to autoplay, a feature that’s brought success to Facebook’s
video ventures. Twitter and Periscope are set out to make it as easy as possible to
see the world from someone else’s viewpoint. Marketers now have the opportunity to
livestream to their Twitter audiences, without relying on them to download another app.
With the increase in potential views and added opportunities for engagement, the move is
definitely a win for marketers looking to bring real-time marketing into their 2016 strategy.
• 6 Ways to Use Periscope in your 2016 Campaigns:
- A real-time look into branded special events
- Exclusive deals or promotions
- Quick + authentic behind-the-scenes content
- In the moment storytelling
- Incentive marketing or giveaways
- Influencer or celebrity takeovers
While livestream apps like Meerkat didn’t quite
make it through 2015, it’s still too unclear to
say if livestreaming will be a fad or something
transformative. If Twitter is all in on Periscope, it
may be a bigger deal than you think. With video
accounting for 50% of mobile traffic in 2015 and
forecasted to continue growth, we’re betting on it
too.

HYPER-LOCAL SEO13
In late fall of 2015, Google shocked the SEO world by introducing “Artificial Intelligence,” a
machine technology that would integrate with their highly complex algorithm called RankBrain.
So is this the new way Google will rank general + local search results? Not necessarily. RankBrain
is part of Google’s overall search algorithm: a computer program that sorts through the billions of
pages it can access on the web and ranks the ones deemed most relevant for particular queries. Of
the known 200 ranking factors, there are still thousands of others we do not know of. RankBrain joins the
wonderful “zoo” of algorithms Google has named in the past, and currently Hummingbird is the parent name for
all of these algo updates. Hummingbird is made up of the following: RankBrain (ranks relevancy), Panda, Penguin
and Payday (these three fight spam), Pigeon (designed to improve local results), Top Heavy (designed to demote ad-
heavy pages), Mobile Friendly (reward mobile-friendly pages), and Pirate (designed to fight copyright infringement).
So what will be critical for local SEO in 2016? Obviously you need to understand in detail what each of these updates means for
your business, but you should not obsess over them. Educate yourself, or hire a qualified agency (we recommend SISDigital, hint-
hint) to assist you with helping your website achieve better rankings.
As a review, the below chart gives a fairly accurate assessment of how Google’s
algorithm will affect your website in 2016 and more importantly how you can be
found locally. These stats are based on over 100 websites and shows the weighted
importance of each of the ranking factors we know Google uses to measure a site.
LINKS: 29%
REGULAR PRODUCTION OF ORIGINAL “THOUGHT LEADERSHIP” CONTENT: 23%
KEYWORD-RICH META PAGE TITLE TAGS: 8%
MOBILE TABLET RESPONSIVENESS: 8%
EXISTENCE OF CONVERSION-OPTIMIZED LANDING PAGES: 8%
CLEAN CODE: 6%
SITE SPEED: 5%
SOCIAL SIGNALS: 4%
AGE OF SITE: 4%
KEYWORDS LISTED ON PAGE: 2%
KEYWORDS IN URLS: 2%
KEYWORDS IN META DESCRIPTION TAGS: 1%
Credit: firstpagesage.com

WEB DESIGN IN 201614
Like the fashion industry, trends in web design change every year. But what drives these
changes? Here’s the simplest answer: necessity (mobile responsiveness, anyone?), user
experience, and technology advancements. Not only do web platforms evolve, but new
technology to host web design also evolves. 2015 was all about user experience through a
minimalistic approach as well as optimizing for mobile. But what will 2016 bring to the web
design industry?
1. CSS3 WILL GAIN POPULARITY
• We’ll start with a basic trend we will see involving underlying code on websites.
CSS3 will gain more popularity. Popular browsers are accepting some of the
CSS3 layout modules, which will allow designers to access the more reliable and
simpler coding options. Layout isn’t impacted, and coding is easier. Win-Win for
web designers.
2. HAMBURGER MENUS
• 2016 marks yet another year that mobile viewing of web content will outpace desktop viewing. Due
to this, there will be adaptation of more hamburger menus (those that are hidden from view until
expanded and revealing the ‘meat’ aka navigation). Hamburger menus fit in with minimalistic design
thanks to their clean, aesthetically pleasing design. It is important to test your potential pathways
before choosing this menu design- if it is confusing to navigate don’t opt for the hamburger. Ease of
navigation and UX should always be on the forefront of your mind as a designer, and menu choice is
no exception.
3. APP INSPIRED WEB DESIGN
• You know the deal. Apps are appealing to users because they feature faster browsing, less noise, and
personalized user experience. Due to the popularity, expect to see a shift in user demand for more
websites to follow app models. This will force web designers and sites to eliminate the fluff on their
website not only visually, but content-wise as well.

4. INFINITE SCROLL ADOPTION
• Expect a ton of websites to adopt the infinite scroll model in 2016. Think about this- scrolling is easier AND faster than clicking
and waiting for a new page to load. Another bonus? Not having to click to continue reading content means that there is no
interruption of UX from a new page having to load (where you could potentially lose their attention). What will we see in 2016? An
increase in the popularity of pairing a modular or “card” design with infinite scrolling. Keep this formula in mind when deciding if
you’re into this trend. Infinite Scroll + Card Design = Decreased Bounce Rates Increased Session Duration. Boom.
5. CINEMAGRAPHS AS MEDIA
• The introduction of Live Photo on the iPhone sparked the re-emergance of
Cinemagraphs in web content. You are starting to see them more around the
web- the seemingly static photo appears to come to life when an animated
portion of the image moves- catching the users eye. They’ve been around for a
while, but the underlying tech to produce your own Cinemagraph has drastically
improved, making it easy to produce your own with programs like HTML5 Canvas
and www.flixel.com. Later GIFs!
6. FLAT DESIGN
• Flat design is not a new trend on the radar of web designers, however with recent
adaptation from large brands including Google and Starbucks, expect to see more
companies jump into the trend headfirst. Flat design is extremely compatible with
minimalistic trends, and helps with responsive web design factors, and faster load
time. Flat design adaptation shows the direction that web design is heading: back
to basics. Complexity and flashiness is out. Simple is in.
• You’ll see a lot of use of Flat 2.0 + Google Material Design, where the
fundamentals of print design (grids, negative space, bright, vibrant colors, and
amazing images) will create engaging experiences.
INFINITE SCROLL + CARD DESIGN
=
DECREASED BOUNCE RATES INCREASED SESSION DURATION
Credit: TheNextWeb

7. UNIQUE PHOTOS + FONTS (DEATH OF STOCK PHOTO)
• While 90% of information transmitted to the brain is visual, 2016 will mark
the death of the stock photo and the rise of unique high quality photos.
People want to see what is real, and stock photos are becoming more easy
to spot, which is a turn off for the visitor. Expect to see implementation of
way more “real” images replacing text as well!
• Minimalistic trends offer the perfect landscape for a bold font on a website
or blog’s title. This is not a new concept. However, seeing as typography is an
integral part of great design, and images are becoming more important than
text, designers will try and marry the two ideas in 2016 creating the frontier
of websites with large, bold, colorful, and custom fonts that aren’t limited to
title and tag line. Services like Google Fonts make creating new fonts easy,
so get ready for a creativity EXPLOSION.
8. SINGLE PAGE APPLICATIONS
• Expect to see a shift to the increased use of single page applications. Single
page apps eliminate the need to have your user wait to see content on a
different page. Single Page Apps use Javascript to load all content from
the entire website into your browser so that wherever you click, there is
no need to reload to access the new content. This instantaneous load will
never refresh the page, which provides a smooth experience like on desktop.
Greatlike media expects to see a continuing surge of web applications built
with popular frameworks such as Google’s AngularJS (and their Material
Design spec), as well as Facebook’s new ReactJS.
Credit: DeathToTheStockPhoto
Credit: KelseyMDorset.com

CONCLUSION15
So there you have it! We hope that our 2016 Digital Marketing Guide is helpful to you, and
that you walk away armed with the knowledge you need to kill it this year on behalf of your
brand. The last thing we want to leave you with is a reminder of the importance of analytics
and measuring the effectiveness of your digital marketing efforts. Without data and
strategic implementation of strategy, there is no success. We understand how complex and
ever changing digital marketing landscape can be (hello, that’s why we love what we do!), so
PLEASE don’t hesitate to reach out with any questions, comments, or concerns. To create
an incredibly strong digital presence takes a lot of planning, time and strategy, so if you
need some help, let us know! We’d love to help propel your brand into digital stardom!
CHEERS!
MORGAN, SHIRENE,AMANDA, TY, + KRISTIN
GRAPHIC DESIGN BY: AUTUMN + SHIRENE

Inside Strategies for Digital Success in 2016

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