You can't miss those tips before spending money in.

1. CONTENT MARKETING & SOCIAL MEDIA
IN CHINA
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2. reddigitalchina.com
Chinese boutique digital marketing agency
reddigitalchina.com
UK|China

3. Several Key Social Media in China
WEIBOWECHAT QQ

4. Understanding the nature of Chinese social media is
one story, while understanding the type of content
that can engage with Chinese audiences is another
story, which is far more important.
The secret? Relating your message to the Chinese
culture and context. It is about the context.

5. 3 ways to eat chicken (well, Chinese ways…)
The Chinese cuisine is proven to be one of the most popular content, since this resonate to the
Chinese most in everyday’s life.
A POPULAR WECHAT MEDIA IN CHINA - YITIAO
What is the popular content?
Viewership: +100,000+

6. Localised content
A POPULAR WECHAT MEDIA IN CHINA - YITIAO
Not localised content
Chinese has a unique preference
and taste on eating chicken How many of the Chinese will eat
western Chinese…daily?
Typical example: Chicken breast
Typical example: Chicken meat
with bones
Yield repeated consumption and
purchase
Lack of repeated consumption and
purchase

7. A POPULAR CHINESE PSYCHOLOGIST AND AUTHOR
How did he use Wechat to promote his service?
Viewership: 36153

8. “Wu teacher’s ar-cle is excellent! I
have learnt a great deal of
physiological insight that has a
mixed of western and eastern
insight, the advice is related to the
Chinese culture and context that I
found myself resonate with it. That
had bought a whole new level of
clarity for me, very godly!”
A POPULAR CHINESE PSYCHOLOGIST AND AUTHOR
“Mr Wu’s ar-cle is very insighDul,
with full analysis on the Chinese
society, Chinese people, and offer
prac-cal solu-on”
“Really like this ar-cle, crea-vity is
an expression of a healthy state. In
the Chinese society, there is a less
emphasis on crea-vity, rather the
Chinese society has more
encouragement on the “saying yes”
culture”
Comments on his article which adapt the western psychologist
framework into the chinese society and cultural context

9. LAST EXAMPLE OF A LOCALISED MASS MEDIA ARTICLE
Relating Western history with Chinese history, and current popular
mass entertainment - Chinese TV drama
Comparing the life of Elizabeth of England vs. the pop show icon (Queen Dowager
Xuan), and Empress Dowager Cixi.
Viewership: 28894

10. THANK YOU!
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