1. LinkedIn for College,
Professional Career &
Unemployment
Leadership and Management
Management 382
St. Thomas University
Sarah M. Manley, MA

2. Sarah M. Manley, MA:
 15+ years professional marketer –
manufacturing, health care & technology
 Manages more than 10 social accounts for
Fortune 17 organization
 National Blogger/Speaker
 Established & implemented 100+ marketing
programs/initiatives for Fortune 500 and SMB
clients
 Grew SMB from $2 Million sales to $10
Million sales within 3 years.

3. Social Networks:
 Twitter
 Instagram
 Pinterest
 Facebook
 LinkedIn?

4. By the Numbers:
 277 million professionals (2/14)
 2 new profiles created/second (2/14)
 Available in 20 Languages (10/13)
 41% Mobile Visitors (6/13)
 40% of users check LinkedIn DAILY/spending
17 minutes/session (11/12)
 2.1 Million Groups (3/13)

5. By the Numbers:
 48% of Recruiters ONLY use LinkedIn for
social outreach (1/14)
 Only 13% of millenials use LinkedIn (9/13)
 Recruiters have on average 616 connections
(1/14)
 600K users who have been hired by company
they interned for.

6. Profile:
 Create a profile – If you already have one, click
on Profile and then on “Improve Your Profile”
– LinkedIn will walk you through it.
 Professional Image/Headshot; only you, no
significant others, no inappropriate attire
 If you are unemployed, write a headline that
gives people an idea of who you are & what
you can do.

7. Profile:
 Be Visible – Edit Profile & Manage Public
Profile settings.
 Use action words & avoid jargon. You are
not a vanguard, maven, guru or ninja!
 Complete volunteer/skills information
 Brand yourself! Personalize your LinkedIn
Profile URL

8. Profile:
Edit
Headline
Professional
Image
Personalized
URL

9. Privacy:
Edit,
Profile
and
Customize
Visibility
under
Privacy
Controls

10. Contacts:
LinkedIn Contact Requests MUST be personalized.
Do NOT use the default connection text.
Current & Former co-workers
Parents (their friends & associates) & Relatives
Neighbors
Teachers & advisors
Volunteer organizations
Student leadership
Student groups, classmates

11. Contacts:
Explain how
you know
them and why
you are
connecting.
Explain you
will follow up
with the
connection.

12. Recommendations &
Endorsements:
After profile is complete:
Write recommendations for your
connections, choose people will
reciprocate – state something that
explains skills and cite examples.
Give endorsements to establish your
network contribution.

13. Recommendations:
Give
recommendations
to receive
recommendations;
people may look at
that statistic.

14. Endorsements:
LinkedIn will ask if
your connections
have skills – a
simple click will
“endorse” them.
Rearrange your
skills to be ranked
the way you want
them.

15. Presentations:
LinkedIn has
partnered with
Slide Share; upload
presentations to
give your profile a
boost. Great way
to keep your
network in the loop
on career
presentations.

16. Groups:
Join groups – start small and consider:
High School Alumni
College Career Boards and Alumni
College Professional Associations
Groups or organizations you aspire to be a
part of.
Review annually and eliminate groups w/little
engagement

17. Groups:
Tip: The
number in
the upper
right corner
indicates an
active thread
– Join the
conversation

18. Following:
 Follow industry organizations where you may want to
be employed
 Follow schools
 Follow business and industry thought leaders: Sheryl
Sandberg, Richard Branson, Bill Gates
 Follow professors who have inspired you, in your
major or even in your general studies.
 Follow professional associations, local & national
chapters

19. Jobs:
2 Places:
Jobs Tab
and within
Groups

20. The Pulse:
Get news;
tailored
by
groups,
interests,
industry
and
contacts

21. Your Assignment:
 Complete Profile
 Upload your final project to your LinkedIn Profile
 Spend 2 hours on LinkedIn every week. If
unemployed, spend 5 hours.
 Connect with graduating classmates by June 1
 Write 1 recommendation/week through summer
 Connect with Professors by June 1
 Join at least 10 groups by June 15
 Follow business leaders by July 1