SlideShare ist ein Scribd-Unternehmen logo
1 von 77
orchestrating 
content 
sara wachter-boettcher 
@sara_ann_marie 
smashing conf // sept. 2014 
flickr.com/photos/wolfworld/3597078422
flickr.com/photos/adactio/12674602864
flickr.com/photos/mypubliclands/9406650850 
Once upon a time, in a 
desert far far away…
Orchestrating Content
Orchestrating Content
Orchestrating Content
Orchestrating Content
Orchestrating Content
So I made content 
models.
Orchestrating Content
And I made things 
modular.
Orchestrating Content
CONTENT 
GOES HERE
Orchestrating Content
Orchestrating Content
flickr.com/photos/djwtwo/7891312188
flickr.com/photos/familymwr/5115357756
‘‘I don’t see why we need to fill out 
those fields. Look, I can just paste 
my press release right here. 
— OH at CMS training
Orchestrating Content
I was making 
systems for them.
I 
them
Orchestrating 
content
Orchestrating 
content models
Orchestrating 
content people
Orchestrating 
content realities
headaches 
we can 
actually stop 3
“My thing matters 
1 most!” 
www.flickr.com/photos/bevgoodwin/9482142313/
‘‘Tools like carousels are used as 
appeasers to keep everyone from 
beating the sh** out of each other. 
— Brad Frost, “Carousels”
Discord is why we 
can’t have nice 
things.
Cluttered layouts 
Bloated navigation 
Rogue departments 
One-off requests
flickr.com/photos/42dreams/485750534 
What to do: Unify your 
performers.
flickr.com/photos/digitalart/2958134354
flickr.com/photos/22711505@N05/9328371477
What are your goals? 
What’s frustrating now? 
How could things be 
better for you?
Orchestrating Content
Feelings can be 
as important as 
features.
flickr.com/photos/dandelion-tree/4525221446
Orchestrating Content
Orchestrating Content
Who are we? 
Who is our audience? 
What are our goals? 
How should we sound?
Create simple 
reminders.
‘‘Principle: keep it simple 
Students have a lot going on: 
courses, clubs, jobs, sports. Make 
life easier, not more stressful.
Common ground 
before content.
“Wait, you want ME 
2 to do WHAT?! 
flickr.com/photos/bevgoodwin/9482142313/
‘‘Publishing is easy! Just choose a 
category, fill out these nine fields, 
select three related items, and add 
at least four tags from this PDF. 
—Every CMS training
Orchestrating Content
flickr.com/photos/jiuguangw/6457845587 
What to do: Listen and 
adjust.
Participation 
weeds out future 
problems.
Participation 
makes your plan 
realistic.
Establish a shared 
lens for content.
Orchestrating Content
1. THE USER’S JOURNEY
2. CONTENT WE HAVE
3. CONTENT WE NEED
What will it take to 
serve that content 
at that moment?
TITLE / 40 characters 
TEASER / 25 words 
DESCRIPTION / 100 words 
FEATURES / 150 words 
RELATED RELATED
via loremoopsum.tumblr.com
Draft real-ish 
content.
Vet it against the 
current reality.
flickr.com/photos/merlin1487/5518280677
Success is a design 
that’s sustainable.
flickr.com/photos/bjmccray/1564988306 
“This is more work 
3 than we thought!”
‘‘We’re working on our content! 
Probably today! We’re totally going 
to get it done on time! 
—People with good intentions
Orchestrating Content
flickr.com/photos/haagsuitburo/7958046990 
What to do: Keep the 
tempo.
Kickstart writing 
tasks.
before 
after
Plan for parallel 
processes.
Sept. Oct. Nov. Dec. Jan. Feb. Mar. 
PROJECT 
TEAM 
Prototyping Prototyping 
Backend development 
High-level IA 
Style tiles Front-end development 
Content 
modeling Editorial & 
CMS guide 
Content 
principles 
Sample content QA
Sept. Oct. Nov. Dec. Jan. Feb. Mar. 
Prototyping Prototyping 
Style tiles Front-end development 
Content 
workshop 
Content 
batch 1 
Internal 
review CMS entry 
CONTENT 
MANAGERS 
Batch 1 
revisions 
Content 
batch 2 
Internal 
review 
Batch 2 
revisions 
QA 
Content 
batch 3 
Internal 
review 
Batch 3 
revisions 
PROJECT 
TEAM 
Backend development 
High-level IA 
Content 
modeling Editorial & 
CMS guide 
Content 
principles 
Sample content QA
Sept. Oct. Nov. Dec. Jan. Feb. Mar. 
Prototyping Prototyping 
Style tiles Front-end development 
Content reqs 
check 
Pre-CMS 
entry check 
Content 
workshop 
Content 
batch 1 
Internal 
review CMS entry 
CONTENT 
MANAGERS 
Batch 1 
revisions 
Content 
batch 2 
Internal 
review 
Batch 2 
revisions 
QA 
Content 
batch 3 
Internal 
review 
Batch 3 
revisions 
PROJECT 
TEAM 
Backend development 
High-level IA 
Content 
modeling Editorial & 
CMS guide 
Content 
principles 
Sample content QA 
Design/content 
alignment
Help everyone find 
their rhythm.
flickr.com/photos/42dreams/485750534 
Practice, practice, 
practice.
Build systems.
Build confidence.
Build a better web.
flickr.com/photos/paulrobinsonuk/6901390006 
Danke! 
sarawb.com 
@sara_ann_marie 
Flickr images used via Creative Commons Attribution license unless otherwise noted.

Weitere ähnliche Inhalte

Was ist angesagt?

Write like a human, think like a robot
Write like a human, think like a robotWrite like a human, think like a robot
Write like a human, think like a robotSara Wachter-Boettcher
 
Optimizing Content Visibility (St. Louis WordCamp)
Optimizing Content Visibility (St. Louis WordCamp)Optimizing Content Visibility (St. Louis WordCamp)
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
 
Design for What Matters With Content Strategy
Design for What Matters With Content StrategyDesign for What Matters With Content Strategy
Design for What Matters With Content StrategySara Wachter-Boettcher
 
Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015beyond tellerrand
 
The Process Improvement Secret
The Process Improvement Secret The Process Improvement Secret
The Process Improvement Secret James Lawther
 
6 essential skills required to be a successful digital nomad
6 essential skills required to be a successful digital nomad6 essential skills required to be a successful digital nomad
6 essential skills required to be a successful digital nomadChris Schwarz
 
Thawing the Frozen Middle: The role of Managers in organisations using Scrum
Thawing the Frozen Middle: The role of Managers in organisations using ScrumThawing the Frozen Middle: The role of Managers in organisations using Scrum
Thawing the Frozen Middle: The role of Managers in organisations using ScrumEm Campbell-Pretty
 
Thawing the "Frozen Middle" - SGFLA
Thawing the "Frozen Middle" - SGFLAThawing the "Frozen Middle" - SGFLA
Thawing the "Frozen Middle" - SGFLAEm Campbell-Pretty
 
How To Succeed In Web Design
How To Succeed In Web DesignHow To Succeed In Web Design
How To Succeed In Web DesignShawn Rider
 
Google Authorship Bugs and Problems
Google Authorship Bugs and ProblemsGoogle Authorship Bugs and Problems
Google Authorship Bugs and ProblemsSean Murray
 
Word Camp Kay Roseland
Word Camp Kay RoselandWord Camp Kay Roseland
Word Camp Kay RoselandKayRoseland
 
Ecommerce Inspiration
Ecommerce InspirationEcommerce Inspiration
Ecommerce InspirationTom Critchlow
 
Social media tools final project
Social media tools final projectSocial media tools final project
Social media tools final projectkml405
 
Top 10 Slide Tips
Top 10 Slide TipsTop 10 Slide Tips
Top 10 Slide Tipsarichar8
 
Just Too Late
Just Too LateJust Too Late
Just Too Latekatzj
 
Agile Intro + Learning Game
Agile   Intro + Learning GameAgile   Intro + Learning Game
Agile Intro + Learning GameGerry Kirk
 
Building Serverless with Firebase
Building Serverless with FirebaseBuilding Serverless with Firebase
Building Serverless with FirebaseJerry Jalava
 
Introduction to Email Marketing by Alexander Zagoumenov
Introduction to Email Marketing by Alexander ZagoumenovIntroduction to Email Marketing by Alexander Zagoumenov
Introduction to Email Marketing by Alexander ZagoumenovAlex Zagoumenov
 
DF Global Gathering PuneWIT
DF Global Gathering PuneWITDF Global Gathering PuneWIT
DF Global Gathering PuneWITDaniel Peter
 

Was ist angesagt? (20)

Write like a human, think like a robot
Write like a human, think like a robotWrite like a human, think like a robot
Write like a human, think like a robot
 
Optimizing Content Visibility (St. Louis WordCamp)
Optimizing Content Visibility (St. Louis WordCamp)Optimizing Content Visibility (St. Louis WordCamp)
Optimizing Content Visibility (St. Louis WordCamp)
 
Design for What Matters With Content Strategy
Design for What Matters With Content StrategyDesign for What Matters With Content Strategy
Design for What Matters With Content Strategy
 
Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015
 
The Process Improvement Secret
The Process Improvement Secret The Process Improvement Secret
The Process Improvement Secret
 
6 essential skills required to be a successful digital nomad
6 essential skills required to be a successful digital nomad6 essential skills required to be a successful digital nomad
6 essential skills required to be a successful digital nomad
 
Thawing the Frozen Middle: The role of Managers in organisations using Scrum
Thawing the Frozen Middle: The role of Managers in organisations using ScrumThawing the Frozen Middle: The role of Managers in organisations using Scrum
Thawing the Frozen Middle: The role of Managers in organisations using Scrum
 
Thawing the "Frozen Middle" - SGFLA
Thawing the "Frozen Middle" - SGFLAThawing the "Frozen Middle" - SGFLA
Thawing the "Frozen Middle" - SGFLA
 
How To Succeed In Web Design
How To Succeed In Web DesignHow To Succeed In Web Design
How To Succeed In Web Design
 
Google Authorship Bugs and Problems
Google Authorship Bugs and ProblemsGoogle Authorship Bugs and Problems
Google Authorship Bugs and Problems
 
Word Camp Kay Roseland
Word Camp Kay RoselandWord Camp Kay Roseland
Word Camp Kay Roseland
 
Ecommerce Inspiration
Ecommerce InspirationEcommerce Inspiration
Ecommerce Inspiration
 
Social media tools final project
Social media tools final projectSocial media tools final project
Social media tools final project
 
Top 10 Slide Tips
Top 10 Slide TipsTop 10 Slide Tips
Top 10 Slide Tips
 
Just Too Late
Just Too LateJust Too Late
Just Too Late
 
Agile Intro + Learning Game
Agile   Intro + Learning GameAgile   Intro + Learning Game
Agile Intro + Learning Game
 
Building Serverless with Firebase
Building Serverless with FirebaseBuilding Serverless with Firebase
Building Serverless with Firebase
 
Introduction to Email Marketing by Alexander Zagoumenov
Introduction to Email Marketing by Alexander ZagoumenovIntroduction to Email Marketing by Alexander Zagoumenov
Introduction to Email Marketing by Alexander Zagoumenov
 
DF Global Gathering PuneWIT
DF Global Gathering PuneWITDF Global Gathering PuneWIT
DF Global Gathering PuneWIT
 
Intro to Ravelry
Intro to RavelryIntro to Ravelry
Intro to Ravelry
 

Andere mochten auch

Getting Flexible: Working Content into Responsive Design—MIMA Summit
Getting Flexible: Working Content into Responsive Design—MIMA SummitGetting Flexible: Working Content into Responsive Design—MIMA Summit
Getting Flexible: Working Content into Responsive Design—MIMA SummitSara Wachter-Boettcher
 
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014Richard Ingram
 
Designing Future-Friendly Content
Designing Future-Friendly ContentDesigning Future-Friendly Content
Designing Future-Friendly ContentCarrie Hane
 
CMS Selection: The "C" is for Content! - Confab Central 2015
CMS Selection: The "C" is for Content! - Confab Central 2015CMS Selection: The "C" is for Content! - Confab Central 2015
CMS Selection: The "C" is for Content! - Confab Central 2015Anne Casson
 
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Rebekah Baggs
 
Content & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's websiteContent & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's websiteMichelle Anderson
 
The Value of Content Design: CSForum 2016
The Value of Content Design: CSForum 2016The Value of Content Design: CSForum 2016
The Value of Content Design: CSForum 2016Hawkeye Thompson
 
Information Architecture for Products
Information Architecture for ProductsInformation Architecture for Products
Information Architecture for ProductsAbby Covert
 
Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...Hilary Marsh, Content Company, Inc.
 
Metadata is a Love Note to the Future
Metadata is a Love Note to the FutureMetadata is a Love Note to the Future
Metadata is a Love Note to the FutureRachel Lovinger
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureSara Wachter-Boettcher
 
Content Governance Workshop Confab 2015
Content Governance Workshop Confab 2015Content Governance Workshop Confab 2015
Content Governance Workshop Confab 2015Content Strategy Inc.
 
Design like a Content Strategist
Design like a Content StrategistDesign like a Content Strategist
Design like a Content StrategistScott Kubie
 
Content Modelling for Personalisation
Content Modelling for PersonalisationContent Modelling for Personalisation
Content Modelling for Personalisationcleveg
 
Sine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content StrategySine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content StrategyJonathon Colman
 
Wicked Ambiguity and User Experience
Wicked Ambiguity and User ExperienceWicked Ambiguity and User Experience
Wicked Ambiguity and User ExperienceJonathon Colman
 

Andere mochten auch (18)

Getting Flexible: Working Content into Responsive Design—MIMA Summit
Getting Flexible: Working Content into Responsive Design—MIMA SummitGetting Flexible: Working Content into Responsive Design—MIMA Summit
Getting Flexible: Working Content into Responsive Design—MIMA Summit
 
Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014Mapping the Way Forward UX Scotland 2014
Mapping the Way Forward UX Scotland 2014
 
Designing Future-Friendly Content
Designing Future-Friendly ContentDesigning Future-Friendly Content
Designing Future-Friendly Content
 
CMS Selection: The "C" is for Content! - Confab Central 2015
CMS Selection: The "C" is for Content! - Confab Central 2015CMS Selection: The "C" is for Content! - Confab Central 2015
CMS Selection: The "C" is for Content! - Confab Central 2015
 
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015
 
Content & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's websiteContent & Design: How a Lean team rebuilt BNZ's website
Content & Design: How a Lean team rebuilt BNZ's website
 
The Value of Content Design: CSForum 2016
The Value of Content Design: CSForum 2016The Value of Content Design: CSForum 2016
The Value of Content Design: CSForum 2016
 
Information Architecture for Products
Information Architecture for ProductsInformation Architecture for Products
Information Architecture for Products
 
Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...Content types: The glue between content strategy, user experience, design, an...
Content types: The glue between content strategy, user experience, design, an...
 
Everybody Hurts: Content for Kindness
Everybody Hurts: Content for KindnessEverybody Hurts: Content for Kindness
Everybody Hurts: Content for Kindness
 
Metadata is a Love Note to the Future
Metadata is a Love Note to the FutureMetadata is a Love Note to the Future
Metadata is a Love Note to the Future
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the future
 
Content Governance Workshop Confab 2015
Content Governance Workshop Confab 2015Content Governance Workshop Confab 2015
Content Governance Workshop Confab 2015
 
Design like a Content Strategist
Design like a Content StrategistDesign like a Content Strategist
Design like a Content Strategist
 
Content Modelling for Personalisation
Content Modelling for PersonalisationContent Modelling for Personalisation
Content Modelling for Personalisation
 
Sine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content StrategySine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content Strategy
 
Wicked Ambiguity and User Experience
Wicked Ambiguity and User ExperienceWicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
 
Content strategy roadmap - ASAE Tech2015
Content strategy roadmap - ASAE Tech2015Content strategy roadmap - ASAE Tech2015
Content strategy roadmap - ASAE Tech2015
 

Ähnlich wie Orchestrating Content

Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!FITC
 
Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!Denise Jacobs
 
Make Stuff People Can Use - Agile Alliance 2010
Make Stuff People Can Use - Agile Alliance 2010Make Stuff People Can Use - Agile Alliance 2010
Make Stuff People Can Use - Agile Alliance 2010Samantha Starmer
 
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets Peter Handley
 
User Love and how to get it through good documentation
User Love and how to get it through good documentationUser Love and how to get it through good documentation
User Love and how to get it through good documentationPaulWay
 
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014Anna Dahlström
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
 
The Importance of Storytelling in Web Design, WordCamp Miami 2013
The Importance of Storytelling in Web Design, WordCamp Miami 2013The Importance of Storytelling in Web Design, WordCamp Miami 2013
The Importance of Storytelling in Web Design, WordCamp Miami 2013Denise Jacobs
 
10 Steps to Extension 2.0
10 Steps to Extension 2.010 Steps to Extension 2.0
10 Steps to Extension 2.0Beth Kanter
 
Rapid eLearning
Rapid eLearning Rapid eLearning
Rapid eLearning Yum Studio
 
Sharing is caring: becoming a trusted source through online curation
Sharing is caring: becoming a trusted source through online curationSharing is caring: becoming a trusted source through online curation
Sharing is caring: becoming a trusted source through online curationMarco Campana
 
Steiner Workshop: How to Improve Your Library Instruction
Steiner Workshop: How to Improve Your Library InstructionSteiner Workshop: How to Improve Your Library Instruction
Steiner Workshop: How to Improve Your Library InstructionALATechSource
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
 
Steiner: How to Improve Your Library Instruction: Assessment in Five Minutes
Steiner: How to Improve Your Library Instruction: Assessment in Five MinutesSteiner: How to Improve Your Library Instruction: Assessment in Five Minutes
Steiner: How to Improve Your Library Instruction: Assessment in Five MinutesALATechSource
 

Ähnlich wie Orchestrating Content (20)

Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!
 
Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!Scalable and Modular CSS FTW!
Scalable and Modular CSS FTW!
 
Make Stuff People Can Use - Agile Alliance 2010
Make Stuff People Can Use - Agile Alliance 2010Make Stuff People Can Use - Agile Alliance 2010
Make Stuff People Can Use - Agile Alliance 2010
 
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets Maximising Your SERP Potential - Enhance your listings with Rich Snippets
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
 
User Love and how to get it through good documentation
User Love and how to get it through good documentationUser Love and how to get it through good documentation
User Love and how to get it through good documentation
 
Recsys 2016
Recsys 2016Recsys 2016
Recsys 2016
 
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014
Designing Better UX Deliverables - Cambridge Usability Group, 12 May 2014
 
Bestpracticeforux
BestpracticeforuxBestpracticeforux
Bestpracticeforux
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing Success
 
The Importance of Storytelling in Web Design, WordCamp Miami 2013
The Importance of Storytelling in Web Design, WordCamp Miami 2013The Importance of Storytelling in Web Design, WordCamp Miami 2013
The Importance of Storytelling in Web Design, WordCamp Miami 2013
 
10 Steps to Extension 2.0
10 Steps to Extension 2.010 Steps to Extension 2.0
10 Steps to Extension 2.0
 
Rapid eLearning
Rapid eLearning Rapid eLearning
Rapid eLearning
 
Ideation,demos
Ideation,demosIdeation,demos
Ideation,demos
 
Sharing is caring: becoming a trusted source through online curation
Sharing is caring: becoming a trusted source through online curationSharing is caring: becoming a trusted source through online curation
Sharing is caring: becoming a trusted source through online curation
 
Sharing is caring marco campana
Sharing is caring   marco campanaSharing is caring   marco campana
Sharing is caring marco campana
 
Steiner Workshop: How to Improve Your Library Instruction
Steiner Workshop: How to Improve Your Library InstructionSteiner Workshop: How to Improve Your Library Instruction
Steiner Workshop: How to Improve Your Library Instruction
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
 
Steiner: How to Improve Your Library Instruction: Assessment in Five Minutes
Steiner: How to Improve Your Library Instruction: Assessment in Five MinutesSteiner: How to Improve Your Library Instruction: Assessment in Five Minutes
Steiner: How to Improve Your Library Instruction: Assessment in Five Minutes
 
Digital Toolkit
Digital ToolkitDigital Toolkit
Digital Toolkit
 
Ecmp 455 intro
Ecmp 455 introEcmp 455 intro
Ecmp 455 intro
 

Mehr von Sara Wachter-Boettcher

All Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive RedesignAll Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive RedesignSara Wachter-Boettcher
 
Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013Sara Wachter-Boettcher
 
Our Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied KeynoteOur Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied KeynoteSara Wachter-Boettcher
 
What you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing contentWhat you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing contentSara Wachter-Boettcher
 
Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012Sara Wachter-Boettcher
 
Content as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopContent as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopSara Wachter-Boettcher
 

Mehr von Sara Wachter-Boettcher (8)

All Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive RedesignAll Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive Redesign
 
Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013
 
Our Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied KeynoteOur Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied Keynote
 
What you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing contentWhat you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing content
 
Content that Travels: Euro IA 2012
Content that Travels: Euro IA 2012Content that Travels: Euro IA 2012
Content that Travels: Euro IA 2012
 
Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012
 
Content Everywhere - WebVisions PDX
Content Everywhere - WebVisions PDXContent Everywhere - WebVisions PDX
Content Everywhere - WebVisions PDX
 
Content as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopContent as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black Workshop
 

Kürzlich hochgeladen

Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 

Kürzlich hochgeladen (20)

Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 

Orchestrating Content