70+ digital transformation stats, covering the strategic pillars of people, process and technology...

1. 70+ Digital Transformation Statistics

2. Process
27% of senior executives rate digital transformation
as now being “a matter of survival”
MIT Sloan Management / Capgmini
1
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3. People
Within the next twelve months, 19% of companies say that they
expect to appoint a Chief Digital Officer
Gartner
2
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4. People
Over 90% of companies lack suitable digital skills
Capgemini Consulting Digital Talent Gap Report
3
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5. Technology
Nearly a quarter (21%) of global CEOs anticipate an
increase in technology investment during 2014
PwC 16th Annual Global CEO Survey
4
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6. Technology
The amount of data stored is doubling every 18 months
IDC, Aberdeen
5
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7. Technology
Content on the internet tripled between 2010 and 2013
GoGlobe / Qmee
6
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8. Process
66% of all marketers think companies won’t succeed
unless they have a digital marketing approach
Adobe Digital Distress Survey 2013
7
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9. Technology
Wearable devices have grown by 2x, month over month,
since October 2012
Mary Meeker's Internet Trends, 2013
8
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10. Technology
80% of data used on mobile devices is received via
wifi connections to fixed networks
OECD Communications Outlook, 2013
9
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11. Process
Globally, 77% of CIOs agree they need to be aligned with CMOs
Accenture Interactive CMO-CIO Insights survey
10
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12. Technology
By 2017, there will be some $11 billion in revenue from
35 million global homes using home automation platforms
GIGAcom, 2013
11
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13. People
50% of new marketing hires in 2013 will
have technical backgrounds
IDC
12
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14. People
Only 46% of organisations are currently investing in the
development of digital skills
Capgemini Consulting Digital Talent Gap Report
13
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15. Process
66% of CMOs somewhat agree that the IT development process is
slow and not aligned to the speed of digital marketing
Accenture Interactive CMO-CIO Insights survey
14
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16. Process
Only 43% of midmarket leaders report having a fully
integrated digital and physical strategy in place
IBM Institute for Business Value: The Customer-activated Enterprise
15
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17. Technology
The projected share of world population with
smartphones in 2014 is 24%
Advertising Age Mobile Fact Pack, 2013
16
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18. Process
Just one in three marketers think their companies
are highly proficient in digital marketing
Adobe Digital Distress Survey 2013
17
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19. Technology
Approximately 90% of ecommerce transactions are B2B
OECD "Electronic and Mobile Commerce", 2013
18
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20. Process
87% of companies feel that digital transformation
is a competitive opportunity
Capgemini Consulting Digital Talent Gap Report
19
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21. People
By 2015, it's expected that 90% of all jobs will require Information
and Communication Technology (ICT) skills.
IDC
20
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22. Process
Only 20% of companies have a strategy that ties data
collection and analysis to business objectives
Econsultancy
21
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23. People
90% of business professionals say technology impacts
their job, but only 20% have the right skills
Research for Digital Domination Summit
22
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24. Process
Improving marketing group productivity, performance and
compliance is currently a key priority for both CMOs and CIOs
Accenture Interactive CMO-CIO Insights survey
23
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25. Process
71% of companies feel that business cases are
required for digital initiatives
Capgemini Consulting Digital Transformation Benchmark Report
24
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26. Process
Midmarket leaders plan to increase use of
digital channels by 45% to engage with customers
IBM Institute for Business Value: The Customer-activated Enterprise
25
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27. Technology
60% of mobile users expect a website
to load in less than three seconds
Gomez
26
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28. Process
93% of marketers are now using social media for business
Business Insider
27
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29. Technology
People who use phones and tablets to access the
internet will outnumber those who use a PC by 2015
Mary Meeker's Internet Trends, 2013
28
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30. Technology
60% of marketers expect their companies will invest
more in digital marketing technology this year
Adobe Digital Distress Survey 2013
29
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31. Process
93% of companies cite that customer insight development is an
important tool to prioritise in future decision making processes
ClickZ
30
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32. Process
9 out 10 CMOs say social data has influenced decisions
BazaarVoice
31
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33. Technology
Over the last 15 years, network speeds have increased 18 million times
Cisco
32
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34. Process
22% of global companies have no current digital strategy
Grayling Pulse
33
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35. Process
Executives estimate that at best, their companies are 25% of the
way toward realizing the end-state vision for their digital programs
McKinsey
34
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36. Process
65% of midmarket leaders report that the lack of a cohesive social
media plan is the biggest barrier to doing more in the digital space
IBM Institute for Business Value: The Customer-activated Enterprise
35
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37. Process
62% of people are more likely to engage with brands that
integrate social media content into their owned properties
Mass Relevance
36
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38. Process
33% of organisations see digital transformation as a huge challenge
Econsultancy
37
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39. Technology
82% of companies saved money when they moved to the cloud
CSC
38
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40. Technology
Data and analytics is the most commonly-cited area for planned HR
technology investment during the next three years
KPMG, Rethinking Human Resources
39
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41. Process
Over 60% of CMOs feel that the experience expectations of
consumers has high relevance and impacts marketing strategy
Accenture Interactive CMO Insights Survey
40
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42. People
77% of companies consider missing digital skills as the
key hurdle to their digital transformation
Capgemini Consulting Digital Talent Gap Report
41
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43. Process
64% of CMOs think marketing IT is placed at the
bottom of the CIO’s priority list
Accenture Interactive CMO-CIO Insights survey
42
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44. Process
Two out of three employees believe they should be able
to access information 24/7, using company-issued devices
Cisco
43
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45. Process
53% of senior executives say that the top cultural barrier to digital
transformation is competing priorities
eMarketer
44
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46. Technology
Within the next two years, over half of the capital allocated
to IT budgets will be spent on cloud computing
IDG
45
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47. Process
68% of companies do not have a stated business
intelligence or analytics strategy
Mary Meeker's Internet Trends, 2013
46
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48. Technology
82% of mobile media consumption time is within apps
and 18% is from mobile browsers
Nielsen
47
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49. Technology
Only 15% of senior executives can be considered
“mature” adopters of digital technology
Capgemini Consulting Digital Talent Gap Report
48
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50. Technology
By 2015, tools and automation will eliminate 25% of IT labour hours
Cisco
49
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51. Process
Research suggests that as much as three-quarters (74%) of
consumers rely on social networks to guide purchase decisions
Gartner
50
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52. Process
Consumers who research across online, offline, and mobile
channels spend 18-36% more than those who don’t
BazaarVoice
51
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53. Process
By 2015, companies are expected to generate 50% of web
sales via their social and mobile presence
Cisco
52
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54. People
Most digital marketers don’t have formal training:
82% learn on the job
Adobe Digital Distress Survey 2013
53
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55. Technology
61% of businesses say they have attained measurable
business value through the use of social technology
Mzinga / Teradata Aster
54
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56. Process
53% of people on Twitter recommend companies
and/or products in their Tweets
BazaarVoice
55
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57. Technology
65% of CMOs acknowledge the importance for companies
to focus on digital technologies.
Accenture Interactive CMO Insights Survey
56
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58. Process
Two-thirds of CMOs recognise the need to infuse a digital focus
across the organisation, but only 7% say efforts are working
Accenture Interactive CMO Insights Survey
57
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59. Process
Of companies using marketing automation and ROI metrics, 69%
reported an increase in total marketing revenue contribution
The Lenskold Group
58
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60. Process
39% of marketers plan to increase their digital budgets without increasing overall
marketing spend, effectively reallocating existing budgets into digital channels
Nielsen Online
59
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61. Process
51% of senior executives believe that it is critical to implement
digital transformation in the next twelve months
Capgemini
60
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62. Process
For 63% of senior executives, the pace of digital transformation
isn’t happening quickly enough
Capgemini
61
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63. Process
67% B2C companies and 42% of B2B companies have acquired
a customer through Facebook
Hubspot
62
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64. Technology
52% of senior executives cite a lack of familiarity with
technology to be a barrier to digital transformation
eMarketer
63
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65. Process
89% of senior marketers believe that increased social media usage
has raised the importance of reputational management
Korn Ferry
64
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66. People
Nearly two-thirds (65%) of staff believe senior
management’s digital knowledge is average or less
Econsultancy
65
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67. Process
76% of marketers think marketing has changed more
in the past two years, than in the last 50
Adobe Digital Distress Survey 2013
66
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68. Technology
Typical mobile phone users check their handset 150 times per day
Mary Meeker's Internet Trends, 2013
67
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69. People
65% of companies are using social networks to recruit employees
KPMG, Rethinking Human Resources
68
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70. Technology
63% of companies believe that the velocity of technology
change in their organisations is not moving fast enough
Capgemini Consulting Digital Talent Gap Report
69
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71. People
67% of companies say they plan to increase or significantly increase
their talent strategy focus on technology
Deloitte, Talent Edge 2020
70
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72. Technology
56% of SMEs are now using cloud services
AGDC
71
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73. Who we are
Santoku is a digital transformation specialist.
Santoku bōchō – or three virtues – originated in Japan as a
specialist knife, being honed over centuries to become the
perfect blade, working in harmony with the individual who
wielded it.
It’s our company philosophy that digital business should be
modelled on this concept and as a result, we’ve developed
a three virtues approach to our services, which empowers
our clients:
Develop. Optimise. Educate.

74. We deliver digital capability
and competency.
Strategy and change management | Process and channel capability | Technology alignment | Skills development

75. Contact us
503/60 York St
Sydney
NSW 2000
Australia
contact@santokupartners.com
+61 (0)2 9007 2348
www.santokupartners.com

76. Image sources
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jennerosity: http://www.flickr.com/photos/jennerosity/3270753651/sizes/l/in/photostream/
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