Personal Information
Unternehmen/Arbeitsplatz
Bengaluru Area, India India
Beruf
Sr. Product Marketing Manager - Customer Analytics
Branche
Technology / Software / Internet
Info
Responsible for develop product positioning and messaging that differentiates Manthan product offering in the market. Creating go-to-market strategies for market segments to deliver awareness and pipeline. Leading collaboration with product leadership and other functions to drive top-down decision making and actions for annual market plans. Building distinct buyer personas to segment and identify buyers and their buying criteria. Developing innovative strategies and marketing programs that drive demand; including direct marketing, digital marketing, content marketing, event marketing worldwide.
Tags
hyper targeting
customer retention
predictive analytics
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