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20 for 2015! Social Business Future
Predictions from my tribe
2015
© 2014 IBM Corporation
@sandy_carterFollow
#getbold @sandy_carter
Sandy Carter
IBM General Manager, Ecosystem Development &
Social Business Evangelist
@sandy_carter © 2014 IBM Corporation
Expect a "CHIC" 2015! (Content, High
Value Analytics, IoT, and Confluence) We
will see huge changes in the Content
brands produce with crowds, High value
analytics throughout the business through
social data, the Interplay between the
Internet of things and social, and the
Confluence of engagement with
employees, customers, leaders, and new
roles.
#getbold @sandy_carter
With social media, we’ve seen people
create and share media. In 2015, expect to
see a growth in the Collaborative Economy:
people creating and sharing in the physical
world.
@sandy_carter © 2014 IBM Corporation
Jeremiah Owyang
Founder, Crowd Companies
#getbold @sandy_carter
Brands will become newsrooms. Brands
that are agile, responsive, and proactive
with strong communication strategies
will take the lead by sharing and
engaging with new media.
@sandy_carter © 2014 IBM Corporation
Pam Moore
CEO & Founder, Marketing Nutz
#getbold @sandy_carter
The year 2015 will mark the tipping
point where a majority of Social
Business activity will be conducted via
mobile devices.
@sandy_carter © 2014 IBM Corporation
Jeffrey Barth
Vice President, The Chanel Company Limited
#getbold @sandy_carter
High-performing social businesses
will spawn a new kind of
leader: “The Social Leader” who
communicates through social
technologies and personal
branding.
@sandy_carter © 2014 IBM Corporation
Cheryl Burgess
CEO, Blue Focus Marketing
#getbold @sandy_carter
Mark Schaefer
Author, Social Media Explained
There is one mega-trend that is like an
enormous hammer forging nearly every
idea and innovation in our marketing
world today: Fighting through
information density.
@sandy_carter © 2014 IBM Corporation
#getbold @sandy_carter
Clarissa Felts
Vice President Collaboration, Diversity & Inclusion
Lowe’s Companies Inc.
The art of Social Listening will accelerate
and gain credibility, allowing companies to
make more informed decisions, gather key
insights, build stronger programs and
improve processes.
@sandy_carter © 2014 IBM Corporation
#getbold @sandy_carter
Jeffrey Gitomer
Best-Selling Author, Keynote Speaker,
America's #1 Sales Authority
Social media and social selling are
entering the next phase: the comfortable
phase. People are realizing the power
and are comfortable enough to BUY!
@sandy_carter © 2014 IBM Corporation
#getbold @sandy_carter
2015 is not the year of the crowd, it's the
year when the crowd realizes they are
the product and they don't like it and will
do something about it.
@sandy_carter © 2014 IBM Corporation
Ray Wang
Principal Analyst, Founder & Chairman
Constellation Research, Inc.
#getbold @sandy_carter
Robin Carey
Founder & CEO, Social Media Today
@sandy_carter © 2014 IBM Corporation
Enterprises will learn to distinguish
themselves by their attention to privacy
and security. Security for a brand will be
inextricable from product quality.
#getbold @sandy_carter
Eric Gore
President, MutualMiind
@sandy_carter © 2014 IBM Corporation
Social signals and deeper personality
insights will be embedded increasingly
into marketing automation systems used
by brand marketers for demand
generation, social selling, and customer
service.
#getbold @sandy_carter
Ted Rubin
Social Marketing Strategist, Keynote Speaker, Brand Evangelist &
Acting CMO of Brand Innovators
@sandy_carter © 2014 IBM Corporation
In 2015, we need to start "looking people
in the eye" digitally with our social
communication.
#getbold @sandy_carter
Ty Downing
CEO, SayItSocial
@sandy_carter © 2014 IBM Corporation
In 2015, mobile app developers will have
to factor in the explosion of wearables
into their design and social development.
#getbold @sandy_carter
Geoff De Weaver
CEO & Founder, Touchpoint Entertainment Inc
@sandy_carter © 2014 IBM Corporation
The major trends I’m tracking are fan
engagement, content, community and
commerce. We’re seeing social media,
big data, live and on-demand video
changing the way fans consume and
follow their favorite teams, artists and
bands.
#getbold @sandy_carter
Brian Fanzo
Chief Digital Strategist and Partner, Broadsuite
@sandy_carter © 2014 IBM Corporation
Companies and leaders will begin to shift
their focus from using social media for
marketing or communication and start
using it for connecting and growing
communities which includes investing in
employees personal brands and
empowering customers to have a voice.
#getbold @sandy_carter
Peter Cardon
Professor, Center for Management Communication,
University of Southern California
@sandy_carter © 2014 IBM Corporation
Social media has turned brands into
publishers, and the pressure to produce
quality content is growing. The explosive
growth of Pinterest, Instagram, and
YouTube in the past few years reflects
the growing value of visual social media.
#getbold @sandy_carter
Kim Chandler McDonald
Co-Founder, EVP, Flat World Navigator
@sandy_carter © 2014 IBM Corporation
This flat world of business without
borders and boundaries between
customers, clients, colleagues and
competitors requires connections and
collaborations between people,
processes, and partners.
#getbold @sandy_carter
John Furrier
Co-Founder CrowdChat, CEO SiliconANGLE
@sandy_carter © 2014 IBM Corporation
Data-driven social will be a part of all
investments. Owned and earned media
will work together. Content production
will be open-sourced from the crowd.
Social business value chains will emerge.
#getbold @sandy_carter
Jeff Frick
General Manager, theCUBE
@sandy_carter © 2014 IBM Corporation
When you think social engagement,
think Dinner party:
• Conversation not Presentation
• Catalysts not formal leaders
• Direction not Control
#getbold @sandy_carter
Jim Deters
Co-founder & CEO, Galvanize
@sandy_carter © 2014 IBM Corporation
We are living in a Renaissance
Happening where working and learning
are the same. This ERA lives on social
sharing, experiences, and an intense
upgrading of skills.
#getbold @sandy_carter
@sandy_carter © 2014 IBM Corporation
Wishing you all a wonderful social
and prosperous 2015!
#getbold @sandy_carter

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Sandy carter social 20 final

  • 1. 20 for 2015! Social Business Future Predictions from my tribe 2015 © 2014 IBM Corporation @sandy_carterFollow #getbold @sandy_carter
  • 2. Sandy Carter IBM General Manager, Ecosystem Development & Social Business Evangelist @sandy_carter © 2014 IBM Corporation Expect a "CHIC" 2015! (Content, High Value Analytics, IoT, and Confluence) We will see huge changes in the Content brands produce with crowds, High value analytics throughout the business through social data, the Interplay between the Internet of things and social, and the Confluence of engagement with employees, customers, leaders, and new roles. #getbold @sandy_carter
  • 3. With social media, we’ve seen people create and share media. In 2015, expect to see a growth in the Collaborative Economy: people creating and sharing in the physical world. @sandy_carter © 2014 IBM Corporation Jeremiah Owyang Founder, Crowd Companies #getbold @sandy_carter
  • 4. Brands will become newsrooms. Brands that are agile, responsive, and proactive with strong communication strategies will take the lead by sharing and engaging with new media. @sandy_carter © 2014 IBM Corporation Pam Moore CEO & Founder, Marketing Nutz #getbold @sandy_carter
  • 5. The year 2015 will mark the tipping point where a majority of Social Business activity will be conducted via mobile devices. @sandy_carter © 2014 IBM Corporation Jeffrey Barth Vice President, The Chanel Company Limited #getbold @sandy_carter
  • 6. High-performing social businesses will spawn a new kind of leader: “The Social Leader” who communicates through social technologies and personal branding. @sandy_carter © 2014 IBM Corporation Cheryl Burgess CEO, Blue Focus Marketing #getbold @sandy_carter
  • 7. Mark Schaefer Author, Social Media Explained There is one mega-trend that is like an enormous hammer forging nearly every idea and innovation in our marketing world today: Fighting through information density. @sandy_carter © 2014 IBM Corporation #getbold @sandy_carter
  • 8. Clarissa Felts Vice President Collaboration, Diversity & Inclusion Lowe’s Companies Inc. The art of Social Listening will accelerate and gain credibility, allowing companies to make more informed decisions, gather key insights, build stronger programs and improve processes. @sandy_carter © 2014 IBM Corporation #getbold @sandy_carter
  • 9. Jeffrey Gitomer Best-Selling Author, Keynote Speaker, America's #1 Sales Authority Social media and social selling are entering the next phase: the comfortable phase. People are realizing the power and are comfortable enough to BUY! @sandy_carter © 2014 IBM Corporation #getbold @sandy_carter
  • 10. 2015 is not the year of the crowd, it's the year when the crowd realizes they are the product and they don't like it and will do something about it. @sandy_carter © 2014 IBM Corporation Ray Wang Principal Analyst, Founder & Chairman Constellation Research, Inc. #getbold @sandy_carter
  • 11. Robin Carey Founder & CEO, Social Media Today @sandy_carter © 2014 IBM Corporation Enterprises will learn to distinguish themselves by their attention to privacy and security. Security for a brand will be inextricable from product quality. #getbold @sandy_carter
  • 12. Eric Gore President, MutualMiind @sandy_carter © 2014 IBM Corporation Social signals and deeper personality insights will be embedded increasingly into marketing automation systems used by brand marketers for demand generation, social selling, and customer service. #getbold @sandy_carter
  • 13. Ted Rubin Social Marketing Strategist, Keynote Speaker, Brand Evangelist & Acting CMO of Brand Innovators @sandy_carter © 2014 IBM Corporation In 2015, we need to start "looking people in the eye" digitally with our social communication. #getbold @sandy_carter
  • 14. Ty Downing CEO, SayItSocial @sandy_carter © 2014 IBM Corporation In 2015, mobile app developers will have to factor in the explosion of wearables into their design and social development. #getbold @sandy_carter
  • 15. Geoff De Weaver CEO & Founder, Touchpoint Entertainment Inc @sandy_carter © 2014 IBM Corporation The major trends I’m tracking are fan engagement, content, community and commerce. We’re seeing social media, big data, live and on-demand video changing the way fans consume and follow their favorite teams, artists and bands. #getbold @sandy_carter
  • 16. Brian Fanzo Chief Digital Strategist and Partner, Broadsuite @sandy_carter © 2014 IBM Corporation Companies and leaders will begin to shift their focus from using social media for marketing or communication and start using it for connecting and growing communities which includes investing in employees personal brands and empowering customers to have a voice. #getbold @sandy_carter
  • 17. Peter Cardon Professor, Center for Management Communication, University of Southern California @sandy_carter © 2014 IBM Corporation Social media has turned brands into publishers, and the pressure to produce quality content is growing. The explosive growth of Pinterest, Instagram, and YouTube in the past few years reflects the growing value of visual social media. #getbold @sandy_carter
  • 18. Kim Chandler McDonald Co-Founder, EVP, Flat World Navigator @sandy_carter © 2014 IBM Corporation This flat world of business without borders and boundaries between customers, clients, colleagues and competitors requires connections and collaborations between people, processes, and partners. #getbold @sandy_carter
  • 19. John Furrier Co-Founder CrowdChat, CEO SiliconANGLE @sandy_carter © 2014 IBM Corporation Data-driven social will be a part of all investments. Owned and earned media will work together. Content production will be open-sourced from the crowd. Social business value chains will emerge. #getbold @sandy_carter
  • 20. Jeff Frick General Manager, theCUBE @sandy_carter © 2014 IBM Corporation When you think social engagement, think Dinner party: • Conversation not Presentation • Catalysts not formal leaders • Direction not Control #getbold @sandy_carter
  • 21. Jim Deters Co-founder & CEO, Galvanize @sandy_carter © 2014 IBM Corporation We are living in a Renaissance Happening where working and learning are the same. This ERA lives on social sharing, experiences, and an intense upgrading of skills. #getbold @sandy_carter
  • 22. @sandy_carter © 2014 IBM Corporation Wishing you all a wonderful social and prosperous 2015! #getbold @sandy_carter