My HBS keynote on Digital Transformation in Healthcare

1. © 2014 IBM Corporation
Empowering the IBM ecosystem
3 Top Digital Trends for Healthcare
Sandy Carter IBM General Manager Ecosystem Development & Social Business Evangelist @sandy_carter

2. © 2014 IBM Corporation
Empowering the IBM ecosystem
Social Business for the Digital Health Revolution
1.Health and Wellness insights driven by cognitive computing
2. The rise of niche social networks and social collaboration
3. Mobile & visual communications are ubiquitous
@sandy_carter
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3. © 2014 IBM Corporation
Empowering the IBM ecosystem
Leveraging cognitive and predictive capabilities to improve outcomes
Mining internal data with business intelligence tools
Analytics 1.0
Understanding the consumer by analyzing unstructured big data
Analytics 2.0
Analytics 3.0
Analytics 3.0: Health and Wellness insights driven by cognitive computing
@sandy_carter
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4. © 2014 IBM Corporation
Empowering the IBM ecosystem
Data analysis for advanced healthcare diagnosis
@sandy_carter
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5. © 2014 IBM Corporation
Empowering the IBM ecosystem
Health professionals: more likely to use relevant forums or niche social networks
The rise of niche social networks and social collaboration
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Preferred Social Media Channels / Ranked
@sandy_carter
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6. © 2014 IBM Corporation
Empowering the IBM ecosystem
Boston Children’s Hospital connects doctors and nurses around the world via OPENPediatricsTM
@sandy_carter
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7. © 2014 IBM Corporation
Empowering the IBM ecosystem
Mobile & visual communications are ubiquitous
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90% of mobile users have device within arms reach 100% of time
@sandy_carter
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8. © 2014 IBM Corporation
Empowering the IBM ecosystem
>45,000+ clinician users
>17,000+ patient users
IBM and @Point of Care Tap the power of Watson to transform the quality of care
Access to relevant, curated, evidence-based, disease- specific medical content
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@sandy_carter
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9. © 2014 IBM Corporation
Empowering the IBM ecosystem
Curbing the spread of Ebola in Africa with
data analytics and citizen engagement
SMS or mobile voice messages provide actionable insight
@sandy_carter
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10. © 2014 IBM Corporation
Empowering the IBM ecosystem
Key Takeaways for your Health Brand
1. Analytics 3.0 is here. Develop a plan to listen to your customers.
2. Niche social networks are thriving. Reach people in communities that interest them.
3. Use video and visual networks to humanize your brand. Tell a story and make emotional connections.
@sandy_carter
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11. © 2014 IBM Corporation
Empowering the IBM ecosystem
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twitter.com/sandy_carter
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