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Naukri.com
Colleagues:
•   Nidhi Kampani
•   Neha
•   Robin kumar
•   Sandeepika Sharma
•   Robin Gupta
Introduction to Naukri.com…
• Naukri.com is a job site
  operating in India, founded
  by Sanjeev Bikhchandani
  in March ...
Case analysis: Backgrounds and facts
Evolution:    of the case
• Natural transition from traditional recruitment
  to tech...
Continued…….
• Falling cost of broadband rising demand for e-
  commerce, record growth in internet adoptions and
  the av...
Continued…..
• Due to the keen instinct and growing enthusiasm led to
  the development of Naukri.com, online job-site,by ...
How it serves????????
• Naukri.com provides end to end recruitment
  services.
• It allows job seekers to post their resum...
Job Seekers
               ↑↓

            Naukri.com

          ↙↗          ↖↘
Placement Consultant Companies Employees
Problems regarding the case#1
• What should Sanjeev Bikhchandani do to
  motivate recruiters to move from Print to
  onlin...
Solution to the problem:

• Easy access to live with employment
  oppurtunities posted by employees.
• Database accessed b...
Problem regarding the case#2
• How should naukari.com ensure that it
  remains the most prefferd portal both with
  job se...
Solution to the problem:
    For job seekers:
•   Keep your job search confidential.
•   Reach to over 5000 recruiters.
• ...
Continued…….
• For recruiters:
• Due to the emergence of internet as a powerful
  tool for recruiters and HR managers.
• E...
• Video
Current status
• New online venture for the gulf, Naukri Gulf
  will givw jobs to middle east recruiters and
  job-seekers.
• Naukri.com ...
Swot Analysis:

  Strengths:
• It has the experience of being in the market for almost a
  decade.
• Over 150 million page...
Weakness:

•
• There is a high level of attrition.
• Employer Branding on Naukri.com is hardly
  visible which is a major ...
Opportunities And Threats
  Opportunities:
• Internet users are increasing day by day. Approximately, 7.5 million
  urban ...
Issues as per the case:
• High volume of candidates !!!!!!
• Recruitment consultancy entering with their
  own online port...
Naukri.com
Naukri.com
Naukri.com
Naukri.com
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Naukri.com

  1. 1. Naukri.com
  2. 2. Colleagues: • Nidhi Kampani • Neha • Robin kumar • Sandeepika Sharma • Robin Gupta
  3. 3. Introduction to Naukri.com… • Naukri.com is a job site operating in India, founded by Sanjeev Bikhchandani in March 1997. • Naukri.com is India’s no. 1 job portal- for job hunters. • Naukri.com today exist all over the country and also have international users.
  4. 4. Case analysis: Backgrounds and facts Evolution: of the case • Natural transition from traditional recruitment to technology enabled solutions. • Use of internet increased during 1970-1990’s. • Job-portals: a medium ,which helps bring employers and job seekers together, the value proposition is to provide 24x7 access to jobs for a job seeker and the reduced recruitment cycle for the employers.
  5. 5. Continued……. • Falling cost of broadband rising demand for e- commerce, record growth in internet adoptions and the availability of computers has made job search to be the 7th most popular reason for Indians to be online. • Rising internet penetration i.e. around 4.5%(2005) of the population of India, e-recruitment is gaining ground as a preferred medium of seeking jobs and hiring in India. • Lots of leading manufacturing companies like LG Electronics, Havell’s are following the suit of online- recruitment.
  6. 6. Continued….. • Due to the keen instinct and growing enthusiasm led to the development of Naukri.com, online job-site,by Mr. Sanjeev Bikhchandani in the year 1997. • Naukri.com became India’s no.1 largest job-site,serving 2000 clients, with 84000 job-listings and 5.5 million registered users • Naukri.com as a job portal has a 48% market share making it the no.1 job-site in India. It has three paid services-Job posting services, Response management software and Resume database product(RESDEX).
  7. 7. How it serves???????? • Naukri.com provides end to end recruitment services. • It allows job seekers to post their resumes for free at the same time taking a subscription fee from recruiters to post their job offers. • It thus creates value for customers and organizations by connecting people to people, job seekers to job recruiters.
  8. 8. Job Seekers ↑↓ Naukri.com ↙↗ ↖↘ Placement Consultant Companies Employees
  9. 9. Problems regarding the case#1 • What should Sanjeev Bikhchandani do to motivate recruiters to move from Print to online recruitment to move from print to online recruitment?
  10. 10. Solution to the problem: • Easy access to live with employment oppurtunities posted by employees. • Database accessed by thousands of recruiters around the globe. • Best media for JIT Recruitment. • The most cost-effective method for hiring. • Private automated notification of job openings through e-mail and sms. • Capable of highlighting and and prioritizing desired resumes.
  11. 11. Problem regarding the case#2 • How should naukari.com ensure that it remains the most prefferd portal both with job seekers as well as job recruiters?
  12. 12. Solution to the problem: For job seekers: • Keep your job search confidential. • Reach to over 5000 recruiters. • Get job alerts in your inbox. • Apply to jobs from your mobile.
  13. 13. Continued……. • For recruiters: • Due to the emergence of internet as a powerful tool for recruiters and HR managers. • Eliminate a long lead time by reducing hiring cycles like if a vacancy arises today it can go up at naukri.com in hours and you can conduct interviews by the next day. • The E-apps application developed by Naukri.com has been designed keeping in mind the needs of HR managers and recruiters.
  14. 14. • Video
  15. 15. Current status
  16. 16. • New online venture for the gulf, Naukri Gulf will givw jobs to middle east recruiters and job-seekers. • Naukri.com in association with CNBC TV18 also launched India’s first ever job-show: CNBCTV18 + Naukari.com =Good jobs…
  17. 17. Swot Analysis: Strengths: • It has the experience of being in the market for almost a decade. • Over 150 million pages views per month. • Over 2,00,000 live job at any point of time. • The site design has received great acceptance among Indians. • It has a large market share while monsterindia and Times jobs are far behind. • It is known to have one of the best work atmospheres. • It has recoginised as the best indian job site by “bussiness today”.
  18. 18. Weakness: • • There is a high level of attrition. • Employer Branding on Naukri.com is hardly visible which is a major product flaw on the portal
  19. 19. Opportunities And Threats Opportunities: • Internet users are increasing day by day. Approximately, 7.5 million urban Indians are using the net. • Further, with broadband infrastructure being rolled out, there are more opportunities on the net. • SHIKSHA.com and JEEVANSAATHI.com are the group portals of naukri.com and have great potential Threats: • Chances are that many more potential competitors may gain entry into the market. • It is quite possible that any one of the players may also provide value-added services to clients like conducting preliminary interviews, etc.
  20. 20. Issues as per the case: • High volume of candidates !!!!!! • Recruitment consultancy entering with their own online portal!! • Competition from foreign like monster.com are coming to India!!!! • Identification of right kind of candidates!!!!!!! • Low cost guerilla brand buliding !!!!
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