44. 1. Reduce
3. Time
2. Organize
10. The One
Use SHE ( Shrink ,Hide ,Embody ) for thoughtful reduction.
Organize design using SLIP ( Sort ,Label, Integrate, Prioritize).
Use SHE ( Shrink ,Hide ,Embody ) to make wait shorter and more tolerable.
When in doubt subtract obvious and add meaningful.
SUMMARY
Editor's Notes
Hi Good Afternoon,
Today I going present fairly simple sounding but very complex topic “SIMPLCITY”
In 2006, John Maeda published a book “Laws of Simplicity “
Those who don’t know about him , He is famous scientist , designer & author.
He did his master in computer at MIT , Phd in Design at Japan University.’
Received various design award in us or japan
He was the President of the Rhode Island School of Design
Can you see this design ,each design simpler than its predessor
Lets look at this example.
Ipod & iMac : : Each iteration feels more simpler.
Jon madea describe 10 laws of simplicity.
As the Laws progress in the book, the themes become increasingly ambiguous
Lets go check each law one by one.
The simplest way to achieve simplicity is through thoughtful reduction
She can help in achieving Reduction.
Shrink:
When a small, unassuming object exceeds our expectations, we are not only surprised but pleased.
The smaller the object, the more forgiving we can be when it misbehaves.
Kitchen spoon Vs. construction bulldozer
HIDE
When all features that can be removed have been, and a product has been made slim, light, and thin,
it’s time for the second method: hide
Example : Swiss army knife. , menu bar in computer interface hiding all features
Embody
Embed the object with a sense of the value that is lost after hide and shrink
quality becomes a critical factor
The quality can be actual, as embodied by better materials and craftsmanship; or the quality
can be perceived, as portrayed in a thoughtful marketing campaign.
Example : Michael Jordan wearing Nikes
Bottom-line
Lessen what you can and conceal everything else without losing the sense of inherent value
When it is possible to reduce a system’s functionality without significant penalty, true simplification is realized.
The fundamental question is, where’s the balance between simplicity and complexity?
how simple can you make it? how complex does it have to be?
Getting organized is the theme of this Law, -
Humans are organization animals
“tab” key creating order from chaos
We are supported by the mind’s powerful ability to detect and form patterns
What goes with what? Information architecture
How
Slip is a one of the process of finding answers to the question of “What goes with what?”
It is similar to the card sorting bottom approach There are other methods like mind mapping.
Sort: find the natural groupings
label: Each group deserves a relevant name.
integrate: Whenever possible, integrate groups that appear significantly like each other.
prioritize: Finally collect the highest priority items into a single set to ensure that they receive the most attention
1.Groups are good; too many groups are bad because they counteract the goal of grouping in the first place.
2.Blurred groupings are powerful because they can appear even more simple, but at the cost of becoming more abstract,
less concrete
Let us stop the time for while .
Imaging yourself in waiting in line ,watching water on the stove to boil, waiting for a Web page to load
Feel impatient. No one likes to suffer the frustration of waiting
quickest option : We go out of our way to find the quickest option or any other means to reduce our frustration
Speed ,quickness :perceived simplicity of experience.
When forced to wait, life seems unnecessarily complex. Savings in time feel like simplicity.
she as introduced in the first Law can help us in Reduction
Saving time is really about reducing time the perception of reduction through shrinking and hiding,
and can also make up for what is lost by embodying what is most important in subtle ways
Shrinking time
Example
Giving up the option of choice, and letting a machine
choose for you, is a radical approach to shrinking the time we
might spend otherwise fumbling with the iPod’s scroll-wheel.
Choosing to browse Amazon.com’s entire inventory would be a
time intensive task, Amazon shows you product depending on previous search
Google News breaks stories that emerged only “3 minutes
ago,
she as introduced in the first Law can help us in Reduction
Saving time is really about reducing time the perception of reduction through shrinking and hiding,
and can also make up for what is lost by embodying what is most important in subtle ways
Shrinking time
Example
Giving up the option of choice, and letting a machine
choose for you, is a radical approach to shrinking the time we
might spend otherwise fumbling with the iPod’s scroll-wheel.
Choosing to browse Amazon.com’s entire inventory would be a
time intensive task, Amazon shows you product depending on previous search
Google News breaks stories that emerged only “3 minutes
ago,
she as introduced in the first Law can help us.
Saving time is really about reducing time the perception of reduction through shrinking and hiding,
and can also make up for what is lost by embodying what is most important in subtle ways
Shrinking time
Example
Giving up the option of choice, and letting a machine
choose for you, is a radical approach to shrinking the time we
might spend otherwise fumbling with the iPod’s scroll-wheel.
Choosing to browse Amazon.com’s entire inventory would be a
time intensive task, Amazon shows you product depending on previous search
Google News breaks stories that emerged only “3 minutes
ago,
she as introduced in the first Law can help us.
Saving time is really about reducing time the perception of reduction through shrinking and hiding,
and can also make up for what is lost by embodying what is most important in subtle ways
Shrinking time
Example
Giving up the option of choice, and letting a machine
choose for you, is a radical approach to shrinking the time we
might spend otherwise fumbling with the iPod’s scroll-wheel.
Choosing to browse Amazon.com’s entire inventory would be a
time intensive task, Amazon shows you product depending on previous search
Google News breaks stories that emerged only “3 minutes
ago,
Hiding and embodying time
alternative means to “saving” time is to hide its passage by simply removing time displays from the environment
Casinos :Typically there are no clocks or even windows to reveal the general time of day
hiding time does not save time; it simply creates the illusion that time is not of pressing concern.
Embodying time
Computers today use many of the swoopy styling cues from the automotive industry to
enhance the image of speed.
Alienware, now a Dell subsidiary, leads this trend to apply “hotrod” styling to a computer in the
form of aggressive air ducts and theatrical lighting
so let’s not linger but move along so you do not have to wait.
when speeding up is not an option, giving extra care to a customer makes the experience of waiting more tolerable
so let’s not linger but move along so you do not have to wait.
Minimum learning and using existing knowledge to design.
Building a second layer of knowledge
leveraging the human instinct to RELATE
Design starts by leveraging the human instinct to RELATE, followed by TRANSLATING the relationship into a tangible object or service, and then ideally adding a little SURPRISE at the end
1. folders containing
2. waste basket mapped to a virtual trash
3. physical desktop forged Apple Macintosh’s desktop
Metaphors serve to relate-translate a key concept, but the surprise can be undesirable when the metaphor doesn’t work.
Google concept material design
Simplicity and complexity need each other. The more complexity
there is in the market, the more that something simpler
stands out.
Nobody wants to eat only dessert. Even a child that is allowed
to eat ice cream three meals a day will eventually tire his sweet
tooth.
Without the counterpoint of complexity, we could not recognize
simplicity when we see it
Finding right balance simplicity o complexity
is difficult
§ Simplicity can cause illusion of lower quality
§ Complexity can make products “unusable”
Simplicity and complexity need each other. The more complexity
there is in the market, the more that something simpler
stands out.
Nobody wants to eat only dessert. Even a child that is allowed
to eat ice cream three meals a day will eventually tire his sweet
tooth.
Without the counterpoint of complexity, we could not recognize
simplicity when we see it
Finding right balance simplicity o complexity
is difficult
§ Simplicity can cause illusion of lower quality
§ Complexity can make products “unusable”
Context
While the words “narrowness” and “focus” mean essentially the same thing
the former has a negative connotation while the latter has a positive one.
An athlete who reaches the Olympics, for instance, is not “narrow” but focused.
User story: You’re late for a meeting, running into a huge office building. But where is the meeting? And what’s the name of the person you’re meeting with?
Standard interface: Swipe your phone > enter password > find calendar app > open calendar > open the meeting > look for the information. Shit, not there > search your email…
.
User story: You’re late for a meeting, running into a huge office building. But where is the meeting? And what’s the name of the person you’re meeting with?
Standard interface: Swipe your phone > enter password > find calendar app > open calendar > open the meeting > look for the information. Shit, not there > search your email…
.
User story: You’re late for a meeting, running into a huge office building. But where is the meeting? And what’s the name of the person you’re meeting with?
Standard interface: Swipe your phone > enter password > find calendar app > open calendar > open the meeting > look for the information. Shit, not there > search your email…
.
Contextual interface: Glance at your phone: the meeting card with everything you need is already on the screen.
The seventh Law is not for everyone.
many such decisions we make are not driven by logic alone
human likes express emotion and loves emotion
For few people simplicity is not only cheap, but would add that it looks cheap as well
kind of contradict the first Law of reduce.
we talk about emotion and the move towards complexity (and away from simplicity) that it sometimes requires.
While great art makes you wonder, great design makes things clear.
Same information is communicate in emotional overtone.
While great art makes you wonder, great design makes things clear.
Same information is communicate in emotional overtone.
While great art makes you wonder, great design makes things clear.
Same information is communicate in emotional overtone.
While great art makes you wonder, great design makes things clear.
We trust in simpler things
1. Good usability can help in building trust
2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust
Example of When you trust something, it feels simpler.
This why gaining trust is vital, people does by accurate info etc
Knowing that a purchase is correctable later makes the
shopping process simpler because you know that any decision
made is not final.
The losses incurred by
the cost of returned goods are outweighed by the gains in customer
trust. This is the power of undo.
Computer tools give us the option to undo often, and now
Infinitely
1. Good usability can help in building trust
2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust
Example of When you trust something, it feels simpler.
This why gaining trust is vital, people does by accurate info etc
Knowing that a purchase is correctable later makes the
shopping process simpler because you know that any decision
made is not final.
The losses incurred by
the cost of returned goods are outweighed by the gains in customer
trust. This is the power of undo.
Computer tools give us the option to undo often, and now
Infinitely
1. Good usability can help in building trust
2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust
Example of When you trust something, it feels simpler.
This why gaining trust is vital, people does by accurate info etc
Knowing that a purchase is correctable later makes the
shopping process simpler because you know that any decision
made is not final.
The losses incurred by
the cost of returned goods are outweighed by the gains in customer
trust. This is the power of undo.
Computer tools give us the option to undo often, and now
Infinitely
1. Good usability can help in building trust
2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust
Example of When you trust something, it feels simpler.
This why gaining trust is vital, people does by accurate info etc
Knowing that a purchase is correctable later makes the
shopping process simpler because you know that any decision
made is not final.
The losses incurred by
the cost of returned goods are outweighed by the gains in customer
trust. This is the power of undo.
Computer tools give us the option to undo often, and now
Infinitely
1. Good usability can help in building trust
2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust
Example of When you trust something, it feels simpler.
This why gaining trust is vital, people does by accurate info etc
Knowing that a purchase is correctable later makes the
shopping process simpler because you know that any decision
made is not final.
The losses incurred by
the cost of returned goods are outweighed by the gains in customer
trust. This is the power of undo.
Computer tools give us the option to undo often, and now
Infinitely
1. Good usability can help in building trust
2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust
Example of When you trust something, it feels simpler.
This why gaining trust is vital, people does by accurate info etc
Knowing that a purchase is correctable later makes the
shopping process simpler because you know that any decision
made is not final.
The losses incurred by
the cost of returned goods are outweighed by the gains in customer
trust. This is the power of undo.
Computer tools give us the option to undo often, and now
Infinitely
1. Good usability can help in building trust
2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust
Example of When you trust something, it feels simpler.
This why gaining trust is vital, people does by accurate info etc
Knowing that a purchase is correctable later makes the
shopping process simpler because you know that any decision
made is not final.
The losses incurred by
the cost of returned goods are outweighed by the gains in customer
trust. This is the power of undo.
Computer tools give us the option to undo often, and now
Infinitely
As the Laws progress in the book, the themes become increasingly
ambiguous
The truth embodied in the ninth Law is something I could have
chosen to hide, but the eighth Law of trust commands me to
Speak
A relatively
simple bit of computer code can produce surprisingly complex
visual art. Conversely, Google’s complex network of servers and
algorithms produces a simple search experience
When in doubt, turn to the tenth Law: the one.
It’s simpler that way