SlideShare a Scribd company logo
1 of 13
Download to read offline
Five Effective Lead Generation
Strategies
2Copyright © cyfuture.com
What is Lead Generation?
Lead generation is the process of
invoking interest of a customer in
the key offerings of a business.
3Copyright © cyfuture.com
What are the various techniques of lead
generation?
Lead generation services are vital to the success of any
business. It ensures that your business is having a
necessary backup of leads which will guarantee the
smooth continuation of your sales. Businesses use various
tools and channels to generate leads, and some of
those are:
• Email Campaigns
• Blogging
• Social Media
• SEO
• Cold calling via call centres
4Copyright © cyfuture.com
An introduction to lead generation strategies
There are various tactics relating to
lead generation which businesses are
utilizing these days, however there do
exist some fool-proof ways of getting
the most suitable out of the lot. Some
strategies which can prove out to be
extremely healthy with respect to
lead generation for your business are
discussed in the following slides.
5Copyright © cyfuture.com
Strategy 1: Internet Marketing
• Targeting niche market with pay-per-click
(PPC) advertising
• Getting a listing on search engines like Google
• Creating an affiliate program and letting
other businesses promote it for you, thereby
acting as effective lead generation services
tool
• Creating a program for referrals
6Copyright © cyfuture.com
Strategy 2: Generic Lead Generation
• Getting listed on
directories pertaining to
your industry, specifically
those where your target
market can find you.
• Publishing a press release
announcing a new
product, a new addition
to top management and
other vital information.
7Copyright © cyfuture.com
Strategy 3: Attraction Marketing
• Answering questions and
queries on public forums and
platforms while encasing a link
to your website in the
signature so that people know
who is to be contacted.
• Participating in contests
pertaining to your industry
8Copyright © cyfuture.com
Strategy 4: Direct Marketing
• Hosting an event which informs your customer about
your product line and company. This is an essential
component of lead generation services as it has
helped businesses in gaining the attention of customers.
• Calling your customers to ask if they are interested in
your product and keeping them continuously informed
about your products is a definitive way of generating
quality leads
9Copyright © cyfuture.com
Strategy 5: Promotional Marketing
• Cross promotion is a concept which is gaining
tremendous popularity these days. Companies are
generating leads by partnering up with other businesses
to promote their products.
• Giving away free goodies like pens, mugs, keychain
etc. with your basic information (like name, products,
and contact information) is another way through which
the eyeballs of prospective customers can be grabbed.
10Copyright © cyfuture.com
Lead generation in-house vs outsourced
• Lead generation services are crucial for a business’
smooth functioning but it can get difficult for an
organisation to manage all of this work internally.
Firstly, it will include huge capital investments in
infrastructure, technology, etc. In addition to that,
management might lose its focus from the core
business activities if it starts focusing on other non-
core functions like lead generation.
• Outsourcing lead generation services is a great idea
as it will assist your business in getting the best of
customers in a very cost-efficient manner.
11Copyright © cyfuture.com
Conclusion
Lead generation plays an
important role in the success of a
business. However, while
strategizing it is important to take
into consideration the needs of
target market, its demographics
and characteristics. A thorough
understanding of the target
market in sync with the business
will help you choose the strategy
which can work wonders for your
business.
12Copyright © cyfuture.com
13Copyright © cyfuture.com
Follow and Like Us
http://www.go4customer.com
https://www.facebook.com/Go4CustomerServices
https://twitter.com/go4customer
https://www.linkedin.com/company/go4customer
https://plus.google.com/+go4customer/posts
+91-120-6619505
1-800-212-2022

More Related Content

Recently uploaded

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Recently uploaded (20)

WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Five effective lead generation strategies

  • 1. Five Effective Lead Generation Strategies
  • 2. 2Copyright © cyfuture.com What is Lead Generation? Lead generation is the process of invoking interest of a customer in the key offerings of a business.
  • 3. 3Copyright © cyfuture.com What are the various techniques of lead generation? Lead generation services are vital to the success of any business. It ensures that your business is having a necessary backup of leads which will guarantee the smooth continuation of your sales. Businesses use various tools and channels to generate leads, and some of those are: • Email Campaigns • Blogging • Social Media • SEO • Cold calling via call centres
  • 4. 4Copyright © cyfuture.com An introduction to lead generation strategies There are various tactics relating to lead generation which businesses are utilizing these days, however there do exist some fool-proof ways of getting the most suitable out of the lot. Some strategies which can prove out to be extremely healthy with respect to lead generation for your business are discussed in the following slides.
  • 5. 5Copyright © cyfuture.com Strategy 1: Internet Marketing • Targeting niche market with pay-per-click (PPC) advertising • Getting a listing on search engines like Google • Creating an affiliate program and letting other businesses promote it for you, thereby acting as effective lead generation services tool • Creating a program for referrals
  • 6. 6Copyright © cyfuture.com Strategy 2: Generic Lead Generation • Getting listed on directories pertaining to your industry, specifically those where your target market can find you. • Publishing a press release announcing a new product, a new addition to top management and other vital information.
  • 7. 7Copyright © cyfuture.com Strategy 3: Attraction Marketing • Answering questions and queries on public forums and platforms while encasing a link to your website in the signature so that people know who is to be contacted. • Participating in contests pertaining to your industry
  • 8. 8Copyright © cyfuture.com Strategy 4: Direct Marketing • Hosting an event which informs your customer about your product line and company. This is an essential component of lead generation services as it has helped businesses in gaining the attention of customers. • Calling your customers to ask if they are interested in your product and keeping them continuously informed about your products is a definitive way of generating quality leads
  • 9. 9Copyright © cyfuture.com Strategy 5: Promotional Marketing • Cross promotion is a concept which is gaining tremendous popularity these days. Companies are generating leads by partnering up with other businesses to promote their products. • Giving away free goodies like pens, mugs, keychain etc. with your basic information (like name, products, and contact information) is another way through which the eyeballs of prospective customers can be grabbed.
  • 10. 10Copyright © cyfuture.com Lead generation in-house vs outsourced • Lead generation services are crucial for a business’ smooth functioning but it can get difficult for an organisation to manage all of this work internally. Firstly, it will include huge capital investments in infrastructure, technology, etc. In addition to that, management might lose its focus from the core business activities if it starts focusing on other non- core functions like lead generation. • Outsourcing lead generation services is a great idea as it will assist your business in getting the best of customers in a very cost-efficient manner.
  • 11. 11Copyright © cyfuture.com Conclusion Lead generation plays an important role in the success of a business. However, while strategizing it is important to take into consideration the needs of target market, its demographics and characteristics. A thorough understanding of the target market in sync with the business will help you choose the strategy which can work wonders for your business.
  • 13. 13Copyright © cyfuture.com Follow and Like Us http://www.go4customer.com https://www.facebook.com/Go4CustomerServices https://twitter.com/go4customer https://www.linkedin.com/company/go4customer https://plus.google.com/+go4customer/posts +91-120-6619505 1-800-212-2022