The document discusses the importance of developing an effective mobile app strategy. It notes that most companies are struggling in this area and recommends taking time to properly assess your current mobile environment before planning your app deployments. The document outlines a 7 step process to create a successful mobile app strategy including assembling the right team, stabilizing your current mobile ecosystem, identifying priority areas for mobile apps, defining key performance indicators, and ongoing management and maintenance of apps.

1. It’s Time to Assess
Your Company’s
Mobile App Strategy
p
H
to
Mobile applications can drive real and positive change
in today’s business sector. However, most companies are
struggling to develop effective mobile app strategies
Mobile Apps are Everywhere
36% of companies
view unauthorized
mobile apps as
a problem
It’s time to hit the pause button, assess your situation, and plan mobile app
deployments in a proactive and organized fashion
IT, LOB and end‐user
interests can be at
odds with each other
Seven Steps to a Successful Mobile Application Strategy
ASSEMBLE THE RIGHT TEAM
Sources:
Frost & Sullivan research
However, App Strategies are
Fragmented
of organizations
already have at
least 6 mobile
worker apps
deployed
of businesses
plan to keep
adding new
mobile apps
WWW
To truly understand your current state of
mobilization – and strategize accordingly –
you have to bring the right stakeholders
to the table
STABILIZE YOUR CURRENT MOBILE ENVIRONMENT
Perform a comprehensive assessment
of your existing mobile ecosystem
IT
LOBsEND-USERS
2
IDENTIFY AND PRIORITIZE MOBILE VOIDS
Identify business processes
that can be transformed
using mobile technology
Calculate financial impact
3
What mobile
apps and devices
are already being
used?
What benefits
are they
providing?
How much is it
costing to run
these apps?
Are security
mechanisms
in place?
? ? ? ? $ $ $ $
FIND THE DATA
4
Prioritize areas for app
development
Assemble initial app
roadmap
1
2 3
4 5 6
Identify where the info you need to power your apps is located
DEFINE KEY PERFORMANCE INDICATORS (KPIS)
5 Quantitative metrics are critical to gauging the impact of individual
mobile applications
LEGACY BACK
OFFICE SYSTEM
IN THE CLOUD SCATTERED AMONG
DISPARATE LOBs
BEHIND A
FIREWALL
STEP
STEP
STEP
STEP
STEP
BEGIN CREATING A COMPREHENSIVE MOBILE APP PORTFOLIO
6 Determine if you should build or buy your solutions
STEP
CHURN RATES
CUSTOMER SATISFACTION
EXPENSE REDUCTION
REVENUE GROWTH
CASH FLOW
EMPLOYEE SATISFACTION
NEW CUSTOMER ACQUISITION
OPERATIONAL EFFICIENCY
MEAN TIME TO REPAIR
MANAGE AND MAINTAIN
7 Even when apps are fully developed and deployed,the mobilization effort does not
end
STEP
BUILD?
REMEMBER!
BUY?
...OR...
Mobile app
development
is vastly
different
from
building
desktop
software.
Actively manage
mobile apps for
optimal
performance
Samsung Application Support Services
83% of companies prefer to work with a partner when implementing mobile applications.
Samsung Business Services offers a range of Application Support Services,including:
STRATEGIC DESIGN CONSULTATION TRAINING APP DEVELOPMENT
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“IT'S TIME TO SERIOUSLY ASSESS YOUR MOBILE APP STRATEGY”
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