The TV is the design and media center of the hotel room. It’s the first thing your guests see and has the greatest impact on the overall impression of an establishment. This infographic looks at five key considerations for IT in delivering a superior guest experience with smart hospitality TVs.

1. Five IT Considerations for the
Media-Centric Hotel Room
The TV is the design and media
center of the hotel room. It’s the
first thing your guests see and
has the greatest impact on the
overall impression of an
establishment. Hoteliers must
meet or exceed the technology
that their guests already have in
their living rooms.
The New Focal Point
Built-in screen sharing technologies allow users to bring their
own media and eliminate the need for hotels to supply in-room
speakers and docks for mobile devices.
Keeping up with consumer expectations for a
Smart TV experience is critical to guest satisfaction.
Implementing the latest display technologies helps
reduce energy consumption, providing cost savings
that can add up.
Unleashing the best content available requires the proper
digital rights management (DRM) and infrastructure.
Growth of the “Second Screen”
Quantifying the Savings:
Now multiply that by 300 rooms...
The Consumer Electronics Association
provides simple guidelines to easily determine
the ideal screen size for a given room:
2 10’x12” = 120”
Convert to inches
120” / 3 = 40”minimum3
Divide by three for minimum size
120” / 2 = 60”maximum
4
Divide by two for maximum size
Design & Industry Trends
unlocking content options
41%
of tablet owners
watch content in
their bedrooms
Social MediaWeb Surfing
Top
‘Second
Screen’
Activities
Shopping
TV design for hoteliers comes down to maximizing
the experience and providing a living room environment
within the constraints of room size and setup.
45” TV running
for 5 Hours
vs
LCD
131w
LED
88w
LED TVs
TCO Savings
up to 30%
300x
Annual Electricity Cost
of CCFL-backlit LCDs:
$6,264.00
Annual Electricity Cost
of LED-backlit LCDs:
$4,518.00
LED-Backlit
Saves
$1,746
(Average simulated
hotel environment)vs
LCD
LED
Benefits of IP vs. Coax
Eliminates Set-Top Boxes
Cost Effective
Simplifies Install
Future-Proof
Centralized Management/Updates
Average Unit Screen Size
2010
33.2”
2015 (projected)
39.2” 10 feet
Viewing distance in feet
1
Optimum TV screen size is
between 40 and 60 inches.
Average Unit Pricing Costs
2014
$450
2010
$650
Effective DRMsolutions are necessary to
provide the latest content.
save money, increase reliability, enhance quality,
simplify administration/remediation.
To learn about Samsung’s line up of Smart Hospitality TVs with energy-efficient LED
technology and interactive content management solutions, visit samsung.com/hospitality
Based on comparison between Samsung LED
and previous generation LCD models.
VS.
40%of Americans homes
subscribe to streaming
video services
In-room bandwidth and
video-on-demand are top two
areas of dissatisfaction
for hoteliers
Source: Nielsen (2015) Hospitality Technology Magazine (2015)
Source: Niesen (2014) Source: Arris (2014)
Source: Nielsen (2014)
More Visible Image, Same Footprint
50” TVs
189.3 square inches of additional screen area
2” Bezel
20.5”20.5”
39.6”39.6”
811.3
square inches
811.3
square inches
0.5” Bezel
24.5”24.5”
43.6”43.6”
1000.6
square inches
1000.6
square inches
Source: IHS (2015)
Source: NPD (2014)
84%
of Americans
engage in
other digital
activities while
watching TV.
Design
Technology
Smart/Internet Connected TV3
2
1
Content Management
4
5 Mobile Device Support
and Screen Sharing
VS.
54%of Americans projected
to have Internet-connected
TVs in their homes in 2015
16%of hotels have Smart
or IPTVs in guest rooms
Source: emarketer (2014) Source: Hospitality Technology Magazine (2015)
© 2015 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. All products, logos and brand names are
trademarks or registered trademarks of their respective companies. Screen images simulated. This infographic is for informational purposes only. Samsung makes no warranties,
express or implied, in this infographic.