FOODPANDA COMPANY

2. Company Overview
Food panda was launched in Singapore in 2012 by BEN BAUER & RALF
WENZEL and expanded into 16 countries by the end of the year. This was
followed by expansion in 7 more countries to make a total of 23 company aimed
to move into 40 countries by the end of Q1 of 2014 and did achieve this target.

3. Reason for using mobile app,
Instead of websites
• Push Notification
• Feedback
• Data mining
• Voice search
• Location
• Reminders
• Lists

4. Mobile app
 In Q1 2013, food panda launched a mobile app, which is currently one of
leading food delivery apps worldwide.
 The app allows users to filter restaurants by location and order food using their
smart phones.
 It contains optional push notification for current special deals and location-
based offers. The app is available on iOS, Android and Operating System.

5. Process of ordering
Address
& payment
options
Select city
Proceed to
checkout
Enter area
Find
restaurants
Select
restaurant
Built your
order
Go to menu
Food panda focus on customer satisfaction by sending them a
confirmation mail or message with the estimated time required for the

6. FUNCTIONS / VALUE PROPOSITIONS OF FOODPANDA
• Customers can easily order with the app & internet connection
• Target market could order through their cell phone
• Foodpanda’s delivery men are smart, well trained ,and they have
very good communication skill.
• Foodpanda is punctual. Delivering the ordered food in time is
their paramount importance.