Smashing LA 2015 Guerilla Design Tactics

http://styleguides.io/podcast/samantha-warren/

Organizational Problems
Design Problems
vs

Guerrilla:
referring to actions or activities
performed in an impromptu way,
often without authorization.

What does it mean to think like a
Guerrilla?

https://www.ﬂickr.com/photos/laughingsquid/5579323165

https://www.ﬂickr.com/photos/dropstuff/2840632113

Don't wait for an
invitation to do the
work you want”
― Wren Lanier @heywren
“

Guerrilla Strategy
Plan
Tactics
Tools

Break down problem solving into  
smaller manageable phases
Have a Plan

Discover Analyze Execute Measure Iterate
Map your Framework
Have a Plan

those you know well  
& can access quickly
The best tools are

combinations of  
Tools & Tactics
Try lots of

On their Head
Turn Standard Methods

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Next class Meets: Friday March 23rd, 2015
Recent Content
Gabe Europa Feb 20, 2015 Unpublished
Barbara My Son the Doctor Feb 20. 2015 Unpublished
Barbara Visitation RIghts Feb 20, 2015 Unpublished
Casandra Russian Lullaby Feb 19, 2015 Unpublished
Becky How Deep the Sea Feb 13, 2015 Published
Vivian A Hint of Paprika Feb 13, 2015 Published
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Execute
The Already Done
MAcaw

A writer is someone
who pays attention
to the world.”  
― Susan Sontag
“

A writer is someone
who pays attention
to the world. 
Designer

•increase revenue
•decrease cost
•increase new business
•increase existing business
•increase shareholder value

It’s through mistakes
that you actually grow.
You have to get bad  
in order to get good. 
― Paula Scher
“

•Have a framework for working
•Try lots of tactics
•Try new ways of using tools
•Learn from mistakes
Takeaways

Change the way you think about
design in order to make change

Thank You@Samanthatoy
Samanthatoy.com

Smashing LA 2015 Guerilla Design Tactics

Smashing LA 2015 Guerilla Design Tactics

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