Believe it or not, 2019 is only a few weeks away and it’s time to rethink and examine your marketing strategy for next year. With new technologies emerging daily, it’s not enough to simply keep pace. Twenty Over Ten is committed to helping advisors stay ahead of the ever-changing digital marketing landscape. We’ll discuss our predictions for the upcoming New Year, the tools and steps your business needs to adopt to boost brand awareness and sales.

1. Succeeding in 2019
and Beyond
Top Digital Marketing Trends to Watch

2. YOUR GUIDE
Samantha Russell
Chief Marketing & Business
Development Officer

3. Housekeeping
● This webinar is being recorded. You will get a link to the
recording and a copy of all slides tomorrow.
● Throughout the presentation feel free to use the chat box for
public messages and Q&A panel for private messages with any
questions.
● We’ll be launching polls throughout. Responses are anonymous
and can be answered by clicking the buttons.

4. AGENDA
Today We’ll Discuss ...
● Top trends you need to know about as they WILL impact your
business.
● Popular tech options for you to consider
● Connecting systems to automate your processes
● Factors to consider when weighing your options

5. 1 Voice
Search

6. VOICE SEARCH
Why it’s Trending:
● 40% of all adults now use voice search at least once per day
● 1 in 6 Americans own a smart speaker
● 65% of Google Home/ Amazon echo owners “can’t imagine going back”

7. VOICE SEARCH
Why it’s Trending:
● By 2020, up to 50% of all search activity will be conducted by voice
● Thanks largely to voice search, question keywords are up 61% year-over-year

8. VOICE SEARCH
What You Can Do:
● Content that’s easy to read. Simple words that are easy for Google
to pronounce. Think 9th-grade education level
● Write Conversational, Natural-Language Content.
○ How-To’s and FAQ sections.
○ Use long, specific phrases in your titles and headers.
○ When determining your target keywords, keep in mind the
conversational nature of voice searches. Try to target longer,
naturally phrased keywords

9. VOICE SEARCH
What You Can Do:
● Include NAP data on every page of your site (Footer is ideal).
● Keep local business listings (like Google My Business) clean and
up-to-date. Esp if you want to rank high for local search, as local
dominates voice searches.
● Get an SSL Certificate. HTTPS Secured Websites Dominate Google
Voice Search Results
● Since majority of voice searches come from mobile, make sure your
site is mobile friendly.

10. Voice Search
Keep Learning: https://blog.twentyoverten.com/5-tips-to-optimize-your-site-for-voice-search/

11. 2
ChatBots
&
Live Chat

12. CHATBOTS & LIVE CHAT
Why They’re Trending:
1. 51% of consumers say a business needs to be available 24/7
2. 42% say that they prefer live chat bc they don't have to wait on hold.
3. 51% customers prefer live chat for multitasking purposes, with another 21%
preferring live chat so they can shop while they work.

13. CHATBOTS & LIVE CHAT
ChatBots vs. Live Chat
A Chatbot is a computer program powered by AI that interacts with your
website visitors via a chat interface. Automated.
Live Chat allows you (or another human on your team) to chat in real time
with your website visitors. No Automation.

14. ChatBots & Live Chat
It Pays To Live Chat (source: Intercom)

15. CHATBOTS & LIVE CHAT
Tools You Might Use:
● Drift: https://greenmountainplanning.com/
● Hubspot
● Acquire.io
● Intercom:
● LiveChat
● Sumo Chat
Keep Learning: https://blog.twentyoverten.com/integrating-live-chat-with-your-advisor-website/

16. 3 Video

17. VIDEO
Why It’s Trending:
● Video marketing will draw more than 80% of the internet traffic
across the world by 2019.
● The average person spends 45 minutes every day watching
mobile videos online.
● Viewers retain 95% of a message when they watch it in a video -
compared to 10% when reading it in text.
● The average user spends 88% more time on a website with video.

18. VIDEO
What You Can Do:
● Vlogging, webinars, live video
● Don’t think high production/high cost.
● Get More Leads: Social networks will
reward you when you post videos
natively
● Keep social videos posted natively
short: 1 - 2.5 minutes, tops.

19. VIDEO
What You Can Do - Practical Tips:
● Remember: Search Engines can’t crawl video - you must write up a transcript
of the video and include it both on the video hosting page (Youtube, Vimeo) as
well as on your website (if you are posting video as a vlog).
● Make things easier for clients: easily explain complicated info with video AND
screensharing. Or create GIFs
● Videos for leads should be fun, engaging and show your personality.
● Videos for clients - practical, to the point, include screenshare

20. Video
Tools You Might Use:
● Smartphone
● Loom
● Cloud App
● Zoom
Keep Learning: https://blog.twentyoverten.com/using-video-for-great-first-impressions/

21. 4 Social
Media

22. SOCIAL MEDIA
Why It’s Trending:
● 57% of investors are interested in interacting with their advisors
on social media.1

23. Social Media
Why It’s Trending:

24. SOCIAL MEDIA
What You Can Do:
● People want to hear from you! Humanize your company by
sharing thoughts on other things like father/motherhood,
leadership, business strategy, etc.
● Engage with clients’ where they are (Like that picture of their
grandkids they just shared on Facebook!)
● Remember: Video content reins.
● Include Hashtags to be found more
● Tag others for higher exposure

25. SOCIAL MEDIA
What You Can Do: Pay to Play
● set as large or small a budget as you want
● specifically choose who will see your content
(hyper target)
● boost posts that are already high-performing
● Make sure boosted posts have a strong call to
action that fit your end goal
Keep Learning: https://blog.twentyoverten.com/how-to-use-social-media-to-grow-traffic-sales/

26. 5 Takeaways

27. Takeaways- Voice Search
Voice Technologies can no longer be ignored :

28. Takeaways
Collect leads when THEY are interested and engaged.

29. Takeaways
“Remember: the most important
part of marketing is for you to
integrate into the consumers daily
actions, not to ask them to change
how they operate for you.”

30. Questions?
https://www.linkedin.com/in/samanthacrussell/
marketing@twentyoverten.com
(855) 360-1732