Student Village was tasked with conceptualising an innovative way for Vodacom to launch the "NXT LVL" Graduate Recruitment Campaign and to position Vodacom as the employer of choice amongst top graduates.

1. VODACOM VIRTUAL CAREER TOUR SHOWCASE
A CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016

2. A case study by Student Village 2016
THE CHALLENGE
STUDENT VILLAGE
WAS TASKED WITH
CONCEPTUALIZING
AN INNOVATIVE
WAY FOR VODACOM
TO LAUNCH THE
“NXT LVL”
GRADUATE
RECRUITMENT
CAMPAIGN AND TO
POSITION VODACOM
AS THE EMPLOYER
OF CHOICE
AMONGST TOP
GRADUATES

3. OBJECTIVES
SET VODACOM APART AS
A LEADING INNOVATIVE
COMPANY AND
PREFERRED EMPLOYER
CREATE PRE-AWARENESS
OF VODACOM NXT LVL ON
CAMPUSES ACROSS SA
LET STUDENTS KNOW
THEY CAN TAKE THEIR
POTENTIAL TO THE NEXT
LEVEL THROUGH
VODACOM
A case study by Student Village 2016
CREATE AND AMPLIFY
VODACOM’S PRESENCE AT
CAREER FAIRS,
SHOWCASES AND
COMPANY
PRESENTATIONS

4. A case study by Student Village 2016
STUDENT VILLAGE CAME UP
WITH THE CONCEPT OF A 4
MINUTE VIRTUAL REALITY
TOUR THAT WOULD GIVE THE
STUDENTS AN OPPORTUNITY
TO DISCOVER A DAY IN THE
LIFE OF VODACOM
THE VIDEO EXPERIENCE
TOOK STUDENTS THROUGH
THE VODACOM
HEADQUARTERS IN MIDRAND
AND FEATURED VIDEO CLIPS
OF THE CURRENT GRADS AND
EXCO MEMBERS, EMBEDDED
INTO THE VIRTUAL REALITY
EXPERIENCE
THE ROLL OUT

5. A case study by Student Village 2016
THE CAMPAIGN WAS SUPPORTED BY A
SOCIAL MEDIA DRIVE AND MOBILE
MARKETING TO STUDENT VILLAGE’S
NETWORK OF YOUTH, INCLUDING
TWITTER, FACEBOOK AND SMS
MOBILE MARKETING

6. A case study by Student Village 2016
MEDIA SUPPORT
THE CAMPAIGN ALSO MADE USE
OF VARIOUS SUPPORTING
MEDIA TO BOLSTER ITS REACH
AND ENGAGEMENT

7. A case study by Student Village 2016
RESULTS
STUDENT VILLAGE’S SOCIAL MEDIA AD
SUPPORT LEAD TO A REACH OF 141, 776
STUDENTS IN THE TARGET MARKET
THROUGH FACEBOOK
THE VIRTUAL REALITY FEATURE WAS A
GREAT DRAW CARD IN DRIVING TRAFFIC
TO THE STAND AS IT GENERATED
CURIOSITY AND FASCINATION
THE VIDEO ADDED A WOW FACTOR THAT
SEPARATED VODACOM’S CAREER FAIR
STAND FROM OTHER COMPANY STANDS
ON CAMPUS
THE VR EXPERIENCE WAS A STRONG
COMMUNICATION TOOL THAT LEFT THE
STUDENTS INFORMED AND INSPIRED
ABOUT THE OPPORTUNITIES AT VODACOM

8. CONTACT STUDENT VILLAGE
TELEPHONE: 011 885 3918
EMAIL: SALES@STUDENTVILLAGE.CO.ZA
ADDRESS: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016