Create content that converts. Inbound marketing tips on how to segment your marketing content to appeal to specific groups of your audience.

2. Unless you like speaking into a vacuum, chances are you
already know you need an audience for your content. And you
may need different audiences for different types of
content. However, all of these different groups of readers
have one thing in common:
they’re filled with your ideal customers.
HubSpot refers to these stages as the
Inbound Methodology and we agree.
Here's a quick run through of the different stages in the
buyer's journey and what kind of content you want to create
to convert your leads into happy customers!

3. The last thing you need is a ton of traffic full of people who
will never convert to leads because they don’t match your buyer
personas. The attract stage is all about using the right content
to bring the right visitors to your site.

4. Now that you’ve got everyone coming in, what are you going to do with
them? Ideally, some of these visitors will wind up being leads by
sharing their contact information. Contact information is some of the
most valuable stuff we share online. To get it, you’re first going to
have to give- an offer that's worth trading contact information for.

5. The offer you use here will need to bring plenty of value. Your
sales team will be able to best determine the demo offer but be
sure to set expectations like discussing the time range of the
consultation and who will be contacting them. This way customers
will know what they are getting into.

6. With the right content in the delight stage, your
promoters will bring you more and more quality leads
that are ready to convert and continue to process on
for you.

7. Remember, your content's purpose is to address a pain
point your audience may have. Provide valuable
information and tips, show them that you are trustworthy
and knowledgeable in your industry, and finally prove to
them that you are the person for the job!
After you have some great content in the funnel, contact
us for your free marketing assessment so that we can
offer any insight on opportunities to apply to your
inbound marketing.