Details about Unilever, How ranking position in the world.

1. Welcome

2. Achieve your fullest potential

3. Achiever
• Salman shah suman.
• Mehanaz Farah Samiha
• Asma Hira
• Nurul Hasnat Showrav
• Sazzad Hossain Khan

4. T o p i c
 Company Profile
• View details about company.
 Competitors Company
• Top ranking FMCG companies in the world.
 SWOT analysis
• Companies while image.
 Growth analysis
• Companies which product are profitable.
• Customer perspective
• Customer opinion, why customer prefer this company.
All topic based on Unilever company

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12. m Unilever Brands
Unilever
Multinational Company
Shop now Message . . .
About Products Consumer feedback More
Add Products
Procter & Gamble .
Nestle .
Pepsico .
Coca-cola .
L’Oreal group .
World Largest FMCG
company in the world.
P&G
About Unilever
Company Info
Start date
Company Founder Info
Founded in 1872
Main concepts Our mission is to help people everywhere increase
the quality of their life without increasing their
environmental footprint.
In the 1880s, our founder, William Lever, launched
Sunlight soap – one of the world’s first packaged and
branded grocery products. A few years later he
introduced the first health soap, Lifebuoy, which
played an important role in helping to combat poor
hygiene and disease in Victorian Britain.
Long Description
Pran RFL group .
Grameenphone ltd..
Reckitt Benckiser .
Berger Paints Bangladesh ltd
Berger Flexible Roofing
Compound. Bangladeshi
no.1 color bank.
airtel
Smartphone network.
Touching
and improving lives
since 1837. Welcome
to the Official P&G
Page!
Visit us
https://www.pg.com
P&G

13. m Unilever Brands
Add Products
Procter & Gamble .
Nestle .
Pepsico .
Coca-cola .
L’Oreal group .
World Largest FMCG
company in the world.
P&G
About Unilever
Company Info
Start date
Company Founder Info
Founded in 1872
Main concepts Our mission is to help people everywhere increase
the quality of their life without increasing their
environmental footprint.
In the 1880s, our founder, William Lever, launched
Sunlight soap – one of the world’s first packaged and
branded grocery products. A few years later he
introduced the first health soap, Lifebuoy, which
played an important role in helping to combat poor
hygiene and disease in Victorian Britain.
Long Description
Pran RFL group .
Grameenphone ltd..
Reckitt Benckiser .
Berger Paints Bangladesh ltd
Unilever product
airtel
Website www.unilever.com
Countries More than 190 + countries.

14. m Unilever Brands
Add Products
Procter & Gamble .
Nestle .
Pepsico .
Coca-cola .
L’Oreal group .
World Largest FMCG
company in the world.
P&G
Pran RFL group .
Grameenphone ltd..
Reckitt Benckiser .
Berger Paints Bangladesh ltd
Berger Flexible Roofing
Compound. Bangladeshi
no.1 color bank.
airtel
Smartphone network.
Touching
and improving lives
since 1837. Welcome
to the Official P&G
Page!
Visit us
https://www.pg.com
P&GDove
Dove is a Unilever Beauty care product brand. Dove knows that superior care
that deeply nourishes and replenishes is the only way to get truly beautiful
hair.
Knorr
Knorr’s range includes soups, meal makers, sauces, seasonings and snacks that are
designed to bring flavor to dishes using short cuts that people feel good about.
Surf Excel
Surf Excel (#also known as Surf in many parts of the world) is a brand of laundry
detergent with an accompanying range of laundry products. It launched in 1959.

15. Add Products
Procter & Gamble .
Nestle .
Pepsico .
Coca-cola .
L’Oreal group .
World Largest FMCG
company in the world.
P&G
Pran RFL group .
Grameenphone ltd..
Reckitt Benckiser .
Berger Paints Bangladesh ltd
Berger Flexible Roofing
Compound. Bangladeshi
no.1 color bank.
airtel
Smartphone network.
Touching
and improving lives
since 1837. Welcome
to the Official P&G
Page!
Visit us
https://www.pg.com
P&G
Sunsilk
Sunsilk and our eight world renowned hair experts share a mission – to help
women all over the world. More than 68 countries across the globe.
Lux
Lux works with the world’s best perfumers to create beauty treats infused with the
finest fragrances.
Magnum
From the first crack of thick chocolate to the last mouthful of smooth vanilla ice
cream, Magnum is the ultimate experience for pure pleasure seekers.

16. “THERE IS NO
BUSINESS CASE
FOR ENDURING
POVERTY”
- PAUL POLMAN, UNILEVER CEO

17. Ranking three FMCG companies
1
2
3 Unilever
Nestle
Procter & Gamble

18. • Nestle • Brands: Nescafe, Maggie, Kitkat etc.
• Net sales : 91 billion $
• Profit: 10 billion $
• Country present in : 194 country
Competitor company
• Top three ranking company in the world
• Unilever
• Brands: Lipton, Lux, Knorr, Dove, Ponds etc..
• Net sales : 68.5 billion $
• Profit : 7.5 billion $
• Country present in : 190+ country .
• Procter & Gamble
• Brands: Ariel, Olay, Gillette, Pampers, head&
shoulders, Oral-B etc.
• Net sales : 83 billion $
• Profit: 11.6 billion $
• Country present in : 180 country

19. SWOT Analysis
• Unilever Major strengths, weaknesses, opportunities, & threats
•S •W
•O •T
 Operates around 180+ more countries.
 Strong portfolio of brands.
 Diversified product range.
 Move operations to developing countries.
 High market share.
 Increasing need for healthy products.
 Slow sales growth compared with the
competitors.
 Low cash flow, high operation cost .
 Strong competitors.
 Increasing store brand.
 Company’s image destroyed.
• Unilever has been in the business of consumer fulfillment for many decades and hence, we are confident that it can tide over the
present gloomy conditions in the FMCG segment. The Asian FMCG majors lightly as they understand the continent better and at the
same time are mastering the intricacies of the global marketplace.

20. Growth Analysis
Start
• Founded in 1872.
• Only two products Pears and Lux.
• 1872
Manufacture
• Lever Brothers India Limited (LBIL)
incorporated in India to manufacture
Soaps.
• 1933
Joined
• October 2015, Unilever agreed to
acquire the Italian premium ice
cream maker GROM for an
undisclosed fee.
• 2015
Create
• The Dutch margarine producer Margarine
Unie and the British soapmaker Lever
Brothers.
• 1930
Establish
• Unilever established a sustainable
agriculture Programme.
• 1997

21. BCG Matrix
Stars
High growth rate and high market share.
Lux, Fair&lovely, sunsilk, Rafhan ect.
Cash Cow
Low growth rate and high market share.
Surf-exeal, Blue band, Knorr, pond’s close up ect.
Dog
Low growth rate and Low market share.
Clear, Rin, Comfort, ect.
Question Mark
High growth rate and Low market share.
Wheel, Lifebuoy, ect.

22. Customer perspective
Large amount of brands
In need of better theory
Product Uniqueness
First priority of consumer
perspective

23. Global Perspective
Global activities
400 brands are used 2 billion times a
day in over 190+ countries, and
purchases 150 million in a day.
Livelihoods Strategy
Improving water,
sanitation and hygiene. Fairness in the
workplace, opportunity for women.
Nutrition Partnership
Improved nutrition for tea farming
families.
Sustainability Plan
Launched in 2010 , the Unilever
Sustainable Living Plan (USLP) is our
blueprint for sustainable growth. It is
helping to drive profitable growth for
our brands, save costs and fuel
innovation.
Agricultural delivery channel
Agricultural production must increase by
70%. And smallholder grow 80% of food
for Africa & Asia.
Eliminate Deforestation
Helping to deforestation accounts for
up to 15% of global GHG emissions.

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