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Salesforce Blog Guidelines
August 2017
​Salesforce.com/blog
Who we are Blog guidelines Tips & best practices
Welcome to the Salesforce blog
​Prospects
• Many may not know
what ‘CRM’ means
​The Salesforce Blog offers a best-in-class...
Value-drivenTop-of-funnel Thought leadership
​We publish useful, interesting, new content that helps solve business proble...
What we are NOT
​We do not publish:
• Product news, product information, and launches
• Event promotion (including Dreamfo...
What’s in it for you?
​Audience and influence
​Key stats:
• 375,000 average visits monthly
• 800,000+ LinkedIn followers
•...
Who we are Blog guidelines Tips & best practices
Things to consider before you blog
1. What am I sharing that’s new or different?
2. Why should anyone care?
3. Is what I’m...
What should you write about?
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT
Categories
Technology
• Artifici...
Anatomy of an awesome blog post
Short, attention grabbing title (the most
important part of the post!)Title
1 or 2 short p...
Other blog policies
​Existing content
• We do not publish existing content. Repurposing or remixing your content is fine
—...
How to submit posts
​Please send the following materials to Kim Honjo
(khonjo@salesforce.com) via Google Doc or Microsoft ...
Promotion plans
Your blog
Corporate
Social Channels
(@salesforce)
Cloud
Social
Channels
Employee
Sharing
Who we are Blog guidelines Tips & best practices
How to write a great headline
​On average, 8 out of 10 people will read headline copy, but only 2 out of 10
will read the ...
General blogging tips
​DO
​Write what you would want to read.
(Is it interesting?)
​Think of our blog style as business
ca...
SEO Help
​Keywords:
• Choose 1 or 2 keywords or phrases to naturally include in your post.
• Try to use your keyword in th...
Got more questions?
​Contact Kim Honjo (khonjo@salesforce.com)
Salesforce Blog Guidelines
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Ever wondered how you could become a writer for the Salesforce blog and get your content in front of thousands of readers? Well you can!

This deck covers the guidelines and process for writing for the Salesforce blog.

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Salesforce Blog Guidelines

  1. 1. Salesforce Blog Guidelines August 2017 ​Salesforce.com/blog
  2. 2. Who we are Blog guidelines Tips & best practices
  3. 3. Welcome to the Salesforce blog ​Prospects • Many may not know what ‘CRM’ means ​The Salesforce Blog offers a best-in-class first impression of our brand, inspiring and engaging users from the very beginning of their journey with us. Customers, Partners, and our Community • the Salesforce ohana, looking for news, tips, and inspiration We engage with a wide range of readers:
  4. 4. Value-drivenTop-of-funnel Thought leadership ​We publish useful, interesting, new content that helps solve business problems What’s this blog all about? Non-product/service posts intended to educate and engage readers. Share your passions and expertise in a field to engage readers to act. We’re here to be useful and offer readers a starting point into their journey with us.
  5. 5. What we are NOT ​We do not publish: • Product news, product information, and launches • Event promotion (including Dreamforce sessions & parties) • Posts that are overt plugs for yourself or your company (with little reader value) • Book excerpts • Content that has already been published (syndication) • Links to external gated content, Blogs that point to assets, sure. The assets themselves? No. ​We are not sales-y and we don’t pitch. The blog is not advertising — for us or for you.
  6. 6. What’s in it for you? ​Audience and influence ​Key stats: • 375,000 average visits monthly • 800,000+ LinkedIn followers • 350,000+ Twitter followers • 640,000+ Facebook followers We promote all of our blog posts across various social channels from Salesforce
  7. 7. Who we are Blog guidelines Tips & best practices
  8. 8. Things to consider before you blog 1. What am I sharing that’s new or different? 2. Why should anyone care? 3. Is what I’m saying important? Does it have a sense of urgency? 4. Is it user-friendly? (Hint: lists are; long-winded narratives aren’t.) ​Interesting topic + written in engaging way = post success
  9. 9. What should you write about? Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Categories Technology • Artificial Intelligence • Cloud • CRM • Trends • Digital transformation Customer • Customer experience • Customer-centrism • Engagement • Loyalty • Strategy Career • Leadership • Training • Management • Office culture Business topics • Small business growth • Collaboration • Productivity • Work-life balance Lots of things! Here’s a small sample of what we look for:
  10. 10. Anatomy of an awesome blog post Short, attention grabbing title (the most important part of the post!)Title 1 or 2 short paragraphs that tell readers what to expect. Bring the value here.Intro Best to focus post on 1 big idea that is broken into a few small parts.Body Break up post into digestible pieces. Use section headers or bullets to visually break up info.Sections 600 - 1000 words is great. Write concise, pithy points that help, not sell.Length Remind readers what the easy takeaway is.Conclusion
  11. 11. Other blog policies ​Existing content • We do not publish existing content. Repurposing or remixing your content is fine — give your content a new angle, new spin, or new format! ​Exclusivity • We ask that you refrain from syndicating or publishing your post on any other site, including your personal site, until 7 days after its publication on Salesforce. We will promote your post on our social channels during that time. ​Editing • Your blog post will be edited. We proofread everything we publish. We do reserve the right to edit for style, clarity, grammar, spelling and ease of understanding. We're all writers ourselves, and will do our best not to change your "voice."
  12. 12. How to submit posts ​Please send the following materials to Kim Honjo (khonjo@salesforce.com) via Google Doc or Microsoft Word: • The final draft of your blog post • A brief professional bio • A headshot (optional) ​
  13. 13. Promotion plans Your blog Corporate Social Channels (@salesforce) Cloud Social Channels Employee Sharing
  14. 14. Who we are Blog guidelines Tips & best practices
  15. 15. How to write a great headline ​On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Writing a better headline helps you beat those odds. ​ • Try list-based titles (X reasons why, X things you) • Convey immediate value (what does your post offer?) • Use emotional words to pique interest • Write headlines that display clarity and purpose, rather than cleverness • Stick to 10-13 words or 60-90 characters • Try to put the keyword of your post in your title • Avoid going the clickbait-y, sensationalism route. (That’s Clickhole’s job) “Spend as much time writing the headline as you do an entire post. Why? Because the headline matters. (Really matters.)” – Ann Handley, Chief Content Officer, MarketingProfs
  16. 16. General blogging tips ​DO ​Write what you would want to read. (Is it interesting?) ​Think of our blog style as business casual. Smart and informed, but never stuffy. ​Leverage experts and data/research in your post to support your points. ​Be afraid to show your personality! Tell a story and play with post formats. ​Pitch yourself. This is thought leadership — keep the readers interests in mind. ​Forget to check for spelling and grammar errors before submitting. ​ ​DON’T
  17. 17. SEO Help ​Keywords: • Choose 1 or 2 keywords or phrases to naturally include in your post. • Try to use your keyword in the first 100 words if possible. • Use keywords in subheads if it fit naturally. No keyword stuffing! - Tip: Google likes questions, especially in subheads (‘What is…”) Linking: • External links: Link to useful, reputable content when appropriate. (1-3 links works best) • Internal links: Help readers get more value from your content by linking to other posts on the Salesforce blog, including your own previous posts! • No links or calls to action to gated assets, please. We know you worked hard on them, but please understand that we’re not an advertising platform. (Links to your asset’s launch blog post is okay!) ​When in doubt, optimize your post for humans first, and search engines second.
  18. 18. Got more questions? ​Contact Kim Honjo (khonjo@salesforce.com)
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Ever wondered how you could become a writer for the Salesforce blog and get your content in front of thousands of readers? Well you can! This deck covers the guidelines and process for writing for the Salesforce blog.

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