Why you should invest in crm software

Why You Should Invest In
CRM Software

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Why You Should Invest In CRM Software
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www.salesbabu.com Email: sales@salesbabu.com
Investing on an online CRM software can be quite overwhelming for many
organization, as it can be a major part of investment for a ﬁrm and not knowing the
vast functionalities of a CRM application.
Also, if not implemented properly with your organisation system, CRM systems end
up in a failure and so does your business.
Whenever we invest our money on any tool or product, it's natural to be skeptical
about its usage and whereabouts initially, but with proper research and complete
understanding of its functionality it will be clear on whether we are making the right
choice in investing our hardened money on something or not.
CRM investment can also be done with proper research and knowledge gathering on
some basic queries which will help us to make better decisions and ROI for our ﬁrm.

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What is CRM?
Customer Relationship Management(CRM) is a process-oriented digital system for
managing relationships with your customers. It helps to strategies and organise your
customer information to improve your customer relationship and overall business
management system.

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How does it work?
CRM facilitates the execution of your process in a more organized and
systematic fashion to improve overall performance for every phase of
sales process starting with lead collection, sales, retention, upselling,
and others. With CRM system in place, your business processes will be
more proactive, efficient, and accurate to engage more customers and
improve your business revenue.
CRM softwares automated and organises your business process to
increase your overall productivity, but it doesn’t create these processes
for you. The main thing to check while implementing CRM is whether
or not a CRM system is customisable and will fit into your business
model without any major issues. We as a business and CRM investors
should spend a good amount of time in planning and researching your
CRM integration and have a clear view on the CRM strategies . Also, we
should have a fixed vision on the expectation from the software to
properly implement it for our business.

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How to understand that a CRM
investment is worth it?
If your sales and retention strategies are falling apart, if you are losing
most of your leads and missing all your important customer meetings -
it’s time to switch to a good cloud based CRM software.
ROI for CRM systems is far more than manually dealing with human
errors and repetitive work done through spreadsheets and documents.
With organised and systematically planned work environments, there
are thousand of advantages which can reap you much more
investment beneﬁts than doing it without a CRM.

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If it is a good investment, how is it helpful for my
business?
By now, you would have made up your mind that CRM is the right way
to go, but do you know which functionalities are you primarily looking
for in your CRM system? It is a lot to think about on how to distinguish
between the diﬀerent types of CRM and pick the one that best fulﬁlls
your needs.
You need to understand your business requirement before trying to
check the types of online CRM software, to have a better knowledge of
the software in picture. Along with basic functionalities you must
always check some addon features that you get from these CRM
vendors like - after sales services for training your employees on how
to use CRM software, security, scalability and many other features
which will help you in longer through the rough tides on CRM
implementation and rollout in your organisation.

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Why to Invest in a CRM software?
Data Collection
In this era of smartphones and social media, we can collect lot of
important data related to our prospective customer, our business
strategy, online feedback and review from old customers, new
technologies and products in the market and more which can be
useful for improving our business. Imagine managing all this through
excel sheets and sharing these information via emails to diﬀerent
stakeholders - Phew!!!. A good online CRM software pitches in here to
provide the perfect pathway to organize our valuable data at a
centralised location which can be accessible to all stakeholders at
realtime. These cloud based centralised database enables every team
member to access well deﬁned information of our customers, their
needs and preferences, what products your customers are purchasing
and how to upsell them. A cloud CRM stores every behavioral and
social data to better foster your customer relationships and
communicate in a more personal way.

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Why to Invest in a CRM software continues...
Lead Management
Lead management is the critical part of your sales process. Procuring
qualiﬁed leads is very important to improve your business revenue.
Cloud based CRM softwares help to stores customer data in a
centralized location which helps to track and nurture customer
systematically, create quotation, edit and send sales orders to
customer and more, in organised manner which will help to convert
better sales deals.
Automated reminders, follow-up activities and trail meeting popups
help sales team to track every interaction with the customers and
improve overall lead conversion rate.

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Increased Sales
With clear picture of your customers and their needs, you can manage
customers with personalized sales campaigns to close better, smarter
and quicker sales orders. Live location sharing, mobile sales apps,
quotation creation and quick reworks, adding required promotional
offers, discounts and send final sales order details to customers in a
systematic manner can definitely organise and maximise your sales
order closure.
These organised approach to deal with customers and prospective
clients create a customer centric environment and help in closing
better deal for our clients.

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Reporting and analytics
Report and statics are very important to understand the current state
of our business. Details like incoming customer trends, statistics on
reviews and feedback on products, understanding of customers
concerns online, most visited products and more, will allow sales
leaders and business heads to make futuristic plans on improving
business productivity and overall process development.
Stats on sales team performance can be tracked using these metrics
and keep a check on their productivity. Also, appropriate measures can
be taken to evenly distribute work and improve their performance by
making more customer and employee friendly policies.
Mobile Sales Apps in cloud based CRM software like SalesBabuCRM
helps to strategies and improve productivity of sales and marketing
team by providing various metrics on sales team performance. Also,
live location sharing in this app helps to create plans for distributing
work evenly among the team member and assign work according to
their locations.

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Better customer Experience
Customer’s in today’s world need on the go support, investing on CRM softwares will help
you to understand complete details of the customer before providing any support to them.
With multi channel support for the customers, sales team can provide customer services
with maximum productivity and stay connected for critical issues. With centralised
database system, every conversation with the customers are updated in a common
location which helps in synchronising support through various devices and sources like
social media, webchat, email services etc.
Synchronized communication with customer help to avoid repetitive conversation with the
customers which help in giving more eﬃcient and broader visioned support system to our
clients.
Security
With increased cyber crimes and information hacking in today’s world, it's very critical to
secure your software and customer information using a trusted system. Investing on
online CRM software will provide cloud based security measures to restrict your
customer data access. Also, role based login details, sharing and storage restrictions and
other encryption security measures help in providing a safe and protect environment for
data transmission and communication over public network.

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Conclusion
An online CRM software investments can be a real boom for any
business, but provided we choose the right one as per our business
needs and also implement it with right planning and well designed
software and human resource backups. Also, cloud based CRM
softwares can serve as your right-hand tool to take your customer
relationships to the next level of success and generate great revenues
for your business.

Contact Us: M: +91 9611 171 345
Thank you for Visiting Us
Our Address
SalesBabu Business Solutions Pvt. Ltd.
No.38/11, 3rd Cross, G Block, Sahakarnagar, Bangalore – 560092
Tel: +91 9611 171 345 ,
Mobile: +91 9341 323 571
E-mail: sales@salesbabu.com
Website: www.salesbabu.com

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