2. People are attracted to visuals
In an increasingly noisy digital landscape,
marketers must use visuals to stand out.
Marketing Profs.
3. The Visual Trend
• Visual marketing was the breakout trend for
2012. Forbes
• 44% are more likely to engage with brands if they
post pictures than any other media. ROI Research
• Pictures have also become a short form way of
communicating lots of information quickly and
succinctly. GlobalHue
• Brands are moving away from the written word
to more visual content. Altimeter Group
4. What Thought Leaders Say
• “Most of our brain is used for processing
visual information” – Tim Ash, author of
Landing Page Optimization
• “Visual content allows you to communicate
ideas in a much richer way” – Adam Heinz
• “Visuals change the way people talk about
and share information about your brand”
Jason Keath, Social Fresh
5. Thought Leaders
• “Visuals are a response to the vast amount of
information we’re exposed to. Visual is an
easy “snapshot” way to absorb and grasp the
information” Jeremiah Owyang, Altimeter
Group
• “Visual content is going to be HUGE!
Particularly video, but it needs to be done
right” Craig Rosenberg, Funnelholic
6. Proved by Analytics
• MTV – when they posted a group of images on
Facebook they got 13x more engagement and
sharing and reached 6X more fans with this
content.
• Brands of all flavors see higher engagement with
their customers when they deploy visual content
across their marketing disciplines – from social
and public relations, to web site content and even
static marketing materials like annual reports.
7.
8.
9. • 95 percent believe visual content is very
important for online marketing
• 89 percent are already using or plan to use visual
content in social media
• 87 percent believe visual content is critical for
traditional marketing
• 80 percent plan to budget for production of visual
content in 2013
• 96.7 percent believe that visual content engages
best on social media
10. Facebook
• Posts that include a
photo album, picture
or video generate
about 180%, 120%
and 100% more
engagement,
respectively.
11. Facebook Graph Search
• New to Facebook
• Focuses on people, photos,
places and interests
• Described as the 3rd pillar
of Facebook
• Big opportunity for brand
content to be discovered
• https://www.facebook.com
/about/graphsearch
12.
13. Images
• Do not post the same image on all platforms –
create multiple images that appeal to each
community
• Rectangular images work well on Tumblr, but
won’t work in Facebook
• Use an image that clearly articulates your
message
23. The Future?
“Most companies don’t have full-
time editors and newsrooms that
work hand-in-hand with their
marketing department and
partners, but in a few years they
might.”
David Armano Edelman Digital
24.
25.
26.
27. Connect to all
social content Press kits
RSS news
feeds
Images
Sharing
Videos
Tags
Contacts