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5 Best Tips To
Optimize Your
Google Ads
Campaign
 Google Adwords Is Platform Of Google Which Is Used
For Creating Different Kinds Of Ads Of Google.
 From Google Adwords We Can Create Search Ads
(Basically Known As PPC Ads), Display Advertising,
Video Advertising, Universal App, Shopping Ads &
Gmail Ads.
 Here We Discuss About Best Tips To Optimize Google
Ads Campaign For Search Ads.
Optimize Your Keywords
 Remove Under Performing Keywords, Focus
Your Budget On Keywords Are That Converting
Well.
 Constantly Add New Negative Keywords. Use
Search Terms Reports To Get Idea For Negative
Keywords.
 Find New Keywords To Use, Use Keyword
Planner & Search Term Report To Find New
Keywords.
 Always Check & Change Match Types Of
Tighten Up Campaign
Structure
 You Campaign Should Be Divided In To:
 Split Up Your Ad groups To Increase Relevancy.
Campaign
Daily
Budget
Location
Targeting
Start &
End Date
Language
Setting
Review You Ads
 Always Test New Combination Of Ads For Your Ad
Group.
 By Doing This You Can Improve CTR Of Your Ads.
 And If CTR IS High, Quality Score Is High, CPC Down
And Number Of Conversions Increase.
 Use Upper Case Letter At The Beginning Of Each
Words & Use Call To Action In Each Ads.
 Highlight Your USP’s : Use Your Unique Selling Point
To Stand Out From Competitors & Convenience User
To Click Your Ad.
 Grab Attention Of Your Customer With Eye Catchy
Headlines.
Optimize Ad Extension
 Ad Extensions Give Users More Information
Such As Phone Number, Location, Available
Services etc.
 Use Ad Extension When Appropriate:.
 Consider To Schedule Your Extensions: It’s Good
to Schedule Call Extension If You Can’t Answer
Outside Of Office Hours.
 Measure Your Ad Extension Performance: Use
Automated Extensions Report To Measure The
Success Of Your Ad Extension.
Optimize Your Landing Page
 Split Your Traffic Between Two Version Of Your
Landing Page. The Page With More Conversion
Is Winner.
 Don’t Ask For Too Much: People Doesn’t Like
Long Forms And Won’t Fill Them Out.
 Give Them What They Expected : Your Content
Should Be Similar To Your Google Ads.
 Minimum Text: Use Images & Video To Show
Your Product Or Service.
Thank
You…!!!

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Tips To Optimize Your Google Ads Campaign

  • 1. 5 Best Tips To Optimize Your Google Ads Campaign
  • 2.  Google Adwords Is Platform Of Google Which Is Used For Creating Different Kinds Of Ads Of Google.  From Google Adwords We Can Create Search Ads (Basically Known As PPC Ads), Display Advertising, Video Advertising, Universal App, Shopping Ads & Gmail Ads.  Here We Discuss About Best Tips To Optimize Google Ads Campaign For Search Ads.
  • 3. Optimize Your Keywords  Remove Under Performing Keywords, Focus Your Budget On Keywords Are That Converting Well.  Constantly Add New Negative Keywords. Use Search Terms Reports To Get Idea For Negative Keywords.  Find New Keywords To Use, Use Keyword Planner & Search Term Report To Find New Keywords.  Always Check & Change Match Types Of
  • 4. Tighten Up Campaign Structure  You Campaign Should Be Divided In To:  Split Up Your Ad groups To Increase Relevancy. Campaign Daily Budget Location Targeting Start & End Date Language Setting
  • 5. Review You Ads  Always Test New Combination Of Ads For Your Ad Group.  By Doing This You Can Improve CTR Of Your Ads.  And If CTR IS High, Quality Score Is High, CPC Down And Number Of Conversions Increase.  Use Upper Case Letter At The Beginning Of Each Words & Use Call To Action In Each Ads.  Highlight Your USP’s : Use Your Unique Selling Point To Stand Out From Competitors & Convenience User To Click Your Ad.  Grab Attention Of Your Customer With Eye Catchy Headlines.
  • 6. Optimize Ad Extension  Ad Extensions Give Users More Information Such As Phone Number, Location, Available Services etc.  Use Ad Extension When Appropriate:.  Consider To Schedule Your Extensions: It’s Good to Schedule Call Extension If You Can’t Answer Outside Of Office Hours.  Measure Your Ad Extension Performance: Use Automated Extensions Report To Measure The Success Of Your Ad Extension.
  • 7. Optimize Your Landing Page  Split Your Traffic Between Two Version Of Your Landing Page. The Page With More Conversion Is Winner.  Don’t Ask For Too Much: People Doesn’t Like Long Forms And Won’t Fill Them Out.  Give Them What They Expected : Your Content Should Be Similar To Your Google Ads.  Minimum Text: Use Images & Video To Show Your Product Or Service.