Need To Optimize Your Google Ads Campaign? In This Presentation, We Will Give You The Best Tips For Optimizing Your Google Ads Campaign.
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1. 5 Best Tips To
Optimize Your
Google Ads
Campaign
2. Google Adwords Is Platform Of Google Which Is Used
For Creating Different Kinds Of Ads Of Google.
From Google Adwords We Can Create Search Ads
(Basically Known As PPC Ads), Display Advertising,
Video Advertising, Universal App, Shopping Ads &
Gmail Ads.
Here We Discuss About Best Tips To Optimize Google
Ads Campaign For Search Ads.
3. Optimize Your Keywords
Remove Under Performing Keywords, Focus
Your Budget On Keywords Are That Converting
Well.
Constantly Add New Negative Keywords. Use
Search Terms Reports To Get Idea For Negative
Keywords.
Find New Keywords To Use, Use Keyword
Planner & Search Term Report To Find New
Keywords.
Always Check & Change Match Types Of
4. Tighten Up Campaign
Structure
You Campaign Should Be Divided In To:
Split Up Your Ad groups To Increase Relevancy.
Campaign
Daily
Budget
Location
Targeting
Start &
End Date
Language
Setting
5. Review You Ads
Always Test New Combination Of Ads For Your Ad
Group.
By Doing This You Can Improve CTR Of Your Ads.
And If CTR IS High, Quality Score Is High, CPC Down
And Number Of Conversions Increase.
Use Upper Case Letter At The Beginning Of Each
Words & Use Call To Action In Each Ads.
Highlight Your USP’s : Use Your Unique Selling Point
To Stand Out From Competitors & Convenience User
To Click Your Ad.
Grab Attention Of Your Customer With Eye Catchy
Headlines.
6. Optimize Ad Extension
Ad Extensions Give Users More Information
Such As Phone Number, Location, Available
Services etc.
Use Ad Extension When Appropriate:.
Consider To Schedule Your Extensions: It’s Good
to Schedule Call Extension If You Can’t Answer
Outside Of Office Hours.
Measure Your Ad Extension Performance: Use
Automated Extensions Report To Measure The
Success Of Your Ad Extension.
7. Optimize Your Landing Page
Split Your Traffic Between Two Version Of Your
Landing Page. The Page With More Conversion
Is Winner.
Don’t Ask For Too Much: People Doesn’t Like
Long Forms And Won’t Fill Them Out.
Give Them What They Expected : Your Content
Should Be Similar To Your Google Ads.
Minimum Text: Use Images & Video To Show
Your Product Or Service.