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5 p’s of Social Media Management
1. 5 P’s of Social Media Management
Social Media is Simple not Easy
"Creating Value in Every Process"
2. 1 PURPOSE
• Social media is the perfect place to find a need
"Creating Value in Every Process"
3. 1 PURPOSE
• Social media is the perfect place to find a need
• Your purpose should be to fulfil that need
"Creating Value in Every Process"
4. 1 PURPOSE
• Social media is the perfect place to find a need
• Your purpose should be to fulfil that need
• And yes monetize it
"Creating Value in Every Process"
5. 2 PLACE
• Every Call to Action needs to go somewhere
"Creating Value in Every Process"
6. 2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
"Creating Value in Every Process"
7. 2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
• An opt-in form
"Creating Value in Every Process"
8. 2 PLACE
•
•
•
•
Every Call to Action needs to go somewhere
A landing page
An opt-in form
Sales page
"Creating Value in Every Process"
9. 2 PLACE
•
•
•
•
•
Every Call to Action needs to go somewhere
A landing page
An opt-in form
Sales page
Your Blog
"Creating Value in Every Process"
10. 3 PLAN
• Targets: Numbers; Reach; Followers; Likes;
Tweets; Video Views; Organic; Paid
Advertising etc…
"Creating Value in Every Process"
11. 3 PLAN
• Targets: Numbers; Reach; Followers; Likes;
Tweets; Video Views; Organic; Paid
Advertising etc…
• Ultimately: How to guide your audience to
your PLACE
"Creating Value in Every Process"
12. 3 PLAN
• Targets: Numbers; Reach; Followers; Likes;
Tweets; Video Views; Organic; Paid
Advertising etc.
• Ultimately: How to guide your audience to
your PLACE
• Then plan to plan again
"Creating Value in Every Process"
13. PROCESS
• A series of events that you design to lead your
reader/audience into your own comfort zone
"Creating Value in Every Process"
14. PROCESS
• A series of events that you design to lead your
reader/audience into your own comfort zone
• Highlight value/benefits, negate & even
demonize challenges/setbacks
"Creating Value in Every Process"
15. PROCESS
• A series of events that you design to lead your
reader/audience into your own comfort zone
• Highlight value/benefits, negate & even
demonize challenges/setbacks
• Your comfort zone is money-tization
"Creating Value in Every Process"
16. PERSONALITY
• There are millions of people on social media,
selling, promoting & hustling exactly the same
thing you are
"Creating Value in Every Process"
17. PERSONALITY
• There are millions of people on social
media, selling, promoting & hustling exactly
the same thing you are
• Your personality will make the sale
"Creating Value in Every Process"