Digital and Social Media Case Study from Indonesia. Featured Case Study from Acer Indonesia (Acer Durable Love Campaign) & Unilever - Cornetto (Cornetto Summer Fest)
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
Indonesia Digital & Social Media Case Study
1. Indonesia
Digital & Social Media
Case Study
#AkberSMSC
Image by A Bird Flies By
#SocmedFest
2. What is #SMSC ?
A group of people who live,
learn, laugh, play and fly in
Indonesia digital & social
media industry.
“We embrace the positive
impact of social media”
Est. since October 8th 2010
+690 members
facebook.com/groups/social.media.strategist
3. Let’s roll to the topic!
Image by Nichole Lillian Ryan
8. enough with the data, let’s talk about
The findings of
Indonesia
Digital Scene in
Q3 2011 - Q3
2012
(in very brief assumption)
9. 1 Brand is trying to do a digital
campaign in many approaches
Digital Experience
Social by Design Conversion Campaign
Digital Driven Digital PR
Social Commerce
Community Movement
Content Marketing
10. 2
Brands try to rebuild the real
two-way communication,
especially for customer service
in serious way!
Image by Marina di Lecco
11. 3
Every single set of
Haven’t still yet
to be explored,
in depth.
on each audience
touchpoint
Image by Jess3
22. Festival yang Kamu Banget!
@SiCornettoBoy
Video Viral by Influencer
Integrated Digital Competition
#CornettoBattleOfTheBand
#CornettoShoutIdea
23. @SiCornettoBoy #CornettoSummerFest
Super casual friend, “jail”, funny, a joker
Collaborate with stand-up comedian to optimize
the editorial plan
65.450 New Fans
17.676 Fans (4%) “Talking About This”
2.044 New Followers
13.595 Tweets using #CornettoSummerFest
48.557.781 Total Impressions
7.554.796 Total Reach
24. Video Viral by Influencer
75.487 Views in a month
+ High Engagement
25. Integrated Digital Competition
#CornettoBattleOfTheBand
#CornettoShoutIdea
3.158 Ideas submitted (2 weeks only)
7.797 Votes collected for the bands
27. outcome
The Cornetto Summer Fest prompted a great
conversation, Cornetto created an image
“The brand which created a spectacular
event!” among teens eyes
28. We’ve created the hype and online
conversation among Indonesian youngster
about Cornetto
Here’s 12 amusing facts about
Summer ice cream festival!
29. To accelerate the development of digital &
social media knowledge in Indonesia
We Invite brands &
agencies to submit
their case study at:
bit.ly/submitcasestudy