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Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.
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Zooppa crowdsourcing videos
1.
Use of Video
in Social Media By Wil Merritt, CEO, Zooppa 1
2.
crowdsourcing brand advertising
Engagement advertising: online, print, video September 23, 2010
3.
crowdsourcing brand advertising
Engagement advertising: online, print, video September 23, 2010
4.
5.
Cutting edge or
risky?
6.
7.
Super Bowl 2010
user-generated Doritos TV ad 6
8.
9.
More social
and communal
10.
More transparent
11.
More playful
12.
Always onSource:
G. Kay, Goodby Silverstein 7
13.
14.
Like Twitter
& Facebook conversations, but a “visual conversation”
15.
16.
Engages customers and
target audiences
17.
Zooppa creative community
of 80,000 members
18.
Fast, fresh, fun
ads created to your brief
19.
We make it
easy, inexpensive and 100% on-brand Examples of Zooppa user-generated print ads Mini, Jones Soda, HTC, Best Western
20.
Recent Zooppa campaigns
featured in… 10
21.
Crowdsourcing video =
powerful engagement Leveraging passion Creative ad contests for awareness + engagement Viral Booster delivers social media multiplier Brand Compelling themes deliver key messages Attractive awards: high-quality, authentic ads for w.o.m. sharing 11
22.
12 Examples of
user-generated video adshttp://blog.zooppa.com/company-info wmerritt@zooppa.com Photo: Lars Brenna
Hinweis der Redaktion
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