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Social Media 101 A work session for MSA members, programmed by SMC Seattle! September 16, 2010
Welcome! ,[object Object],[object Object],[object Object],[object Object]
Who’s Here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Little Context: This is an exciting time…
The Big Picture Early 20 th  century Mid 20 th  century 1970’s / ‘80’s ~1985 – recently 1995 – now(ish) RIGHT NOW!
Social Media Has Opened an Enormous ‘Gap’ in Traditional Customer Awareness and Support Business Models… But This Also Creates an Opportunity! Customer  Service / Reputation Management Outbound Marketing/ PR / Advertising Product  Research  & Customer Insights
Lucky YOU / Us! ,[object Object]
Social Media Marketing So What’s All the Fuss About?
Social Media Applications / Sites / Services You Probably Know…
And just a few more….
However, BEWARE the hype! Page
(Hmm. Perhaps You Remember this?...) Page
Facts! ,[object Object],[object Object],[object Object],Page
Fallacies, Falsehoods and Fiction: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page
The reality… Horsepuckey. These Are The Same Thing… [Truism: Happy Customers Never “Engage”…] Page
Why Is Social Media Important to Businesses? Page
Why Is Social Media Important to Businesses? Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
An Illustrative Case Study
Skittles: “Taking the Red Pill…” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page
Day 1: “Aren’t We Clever?!?!” Page
Day 2: “Retreat, Retreat!” Page
Day 3: “RT @Houston: Problem!” September 22, 2010 Page
Day 4: The People Have Spoken… Page
Your Task: Get  Strategic  About The Opportunity, Challenges, and Role of Social Media in Your Organization
Ask, “Where is the Opportunity?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Us About Spring Creek Group
More Resources & Learning… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOST IMPORTANTLY…. ,[object Object],[object Object]
Thank YOU!  Have fun… ,[object Object],[object Object],[object Object],[object Object]

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