-Maya Bisineer Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010. How to use social media to take your brand to the next level

1. Accelerate your brand with Social Media By Maya Bisineer

2. SOCIAL MEDIA HAS NO NEW RECIPES Social Media offers new ways to SERVE the cake, but you do need to start with a cake with some gorgeous icing.

3. The hard parts of Social Media

4. 1. Tools are plenty but how do you choose? Blog Twitter Facebook Youtube Linkedin Flickr Slideshare Podcasts RSS

6. 2. With Social Media, you control your brand less than you ever did

7. 3. Social Media = Inbound marketing Cannot control the message, you can only shape it

8. 4. HARD HARD work + Creativity

9. THE AWESOME PART OF SOCIAL MEDIA

10. Social Media lets you build a brand that is *APPi* Authentic Powerful Influential Portable Extremely powerful for small businesses and individuals

11. DOING SOCIAL MEDIA BRANDING RIGHT

12. Work inside out. DO not start with the tools YOU

13. What is your CORE brand? Distill it to 3 words

14. Powerful, Influential and Portable brand

15. value twitter facebook Homebase HOMEBASE LISTENING Rss, searches, alerts youtube blogs About conversations connections Google profile flickr Linkedin TRUSTED AND AUTHENTIC BRAND Soc Branding FRAMEWORK

16. Gaining trust and influence

17. Matrix 3-6 tools

18. IT IS ALL ABOUT THE PEOPLE

19. The OPEN brand by Resource INTERACIVE On-Demand Personal Engaging Networked

20. Chrisbrogan’s Branding Ideas Listening Homebase Passports Outpost Content Conversation Face to face Promotion

21. Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder

22. Measure your brand TwitterGrader Klout Followers Engagement Radian6 Rowfeeder

23. Keep your secrets to yourself. Really.

24. DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand

25. THANKS FLICKR http://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/

26. THANKS @thinkmayaMaya Bisineerhttp://www.thinkmaya.com