Visual Storytelling for Mobile and Social Web
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Ira Horowitz, Founder, Cornershop Creative Twitter Handle: @horhay1234
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Visual Storytelling for Mobile and Social Web
- 1. Visual Storytelling for Social Media Ira Horowitz Cornershop Creative @horhay1234
- 2. Summary • Why visual storytelling? • How to tell your story • Choose the right images • Choose the right words • Storytelling resources
- 4. More than a 1000 words… • The human brain processes visuals 60,000 times faster than text1 1http://bit.ly/QpnuOb Free Press http://www.freepress.net/
- 5. Photo Get 120% More Engagement Than Text Children’s Defense Fund http://www.childrensdefense.org/
- 6. Photo Albums Get 180% More Engagement Than Text Student Conservation Association https://www.facebook.com/StudentConservationAssociation Nonprofit Technology Network https://www.facebook.com/nten.org
- 7. Videos Get 100% More Engagement Than Text Pathfinder International http://youtu.be/K1ehTv2pR4Q
- 8. HOW TO TELL YOUR STORY
- 10. Know Your Audience http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
- 11. Know Your Audience http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
- 12. Know Your Audience http://connect.icrossing.co.uk/social-media-demographics-google-guys_8189
- 13. Determine the End Goal • Specific • Urgent • Explain the Issue • Provide necessary details for action Center for Food Safety http://www.centerforfoodsafety.org/
- 14. Determine the End Goal Friends of the Earth http://www.foe.org/
- 15. Beginning, Middle, & End
- 16. Continuity Aplastic Anemia & MDS Foundation http://aamds.org/
- 17. Capture the Moment • Use relevant text and images • Be timely • Set deadlines Waterkeeper Aliiance http://waterkeeper.org/ Free Press http://freepress.net/
- 18. Be Open & Accessible Free Press http://freepress.net/
- 19. Talk Like a Human Universities Allied for Essential Medicines http://uaem.org/
- 20. Who Tells the Story? • Use your staff and supporters to help tell your stories • Stories don’t have to only come from marketing team Waterkeeper Alliance http://waterkeeper.org
- 21. Surprise Me NAMI http://nami.org/
- 22. Keep Followers Up to Date On Campaigns Global Zero http://www.globalzero.org/
- 23. Remember Mobile • More than 70% of Facebook usage is via Mobile • Avoid Small text / large paragraphs • Relevant details should easily be readable at 320px wide Equality Now http://www.equalitynow.org/
- 24. USING THE RIGHT IMAGES
- 25. Simply Communicate Your Message American Civil Liberties Union https://www.aclu.org/
- 26. Communicate without Words Access https://accessnow.org
- 27. Make me Feel Something Heifer International http://www.heifer.org/ Top: North Shore Animal League Bottom: Women, Action, & the Media
- 29. Youth & Vitality Global Zero http://www.globalzero.org/
- 30. Be Funny & Creative
- 31. Be Funny & Creative Free Speech for People http://freespeechforpeople.org/
- 32. Identifying the Villain Access https://accessnow.org
- 33. Identifying the Villain Free Press http://freepress.net
- 34. Data Visualization Universities Allied for Essential Medicines http://uaem.org/
- 35. Data Visualization Universities Allied for Essential Medicines http://uaem.org/
- 36. Data Visualization Access https://accessnow.org
- 37. BUT I’M NOT A DESIGNER
- 38. Online Photo Editors http://www.fotor.com/ http://www.picadilo.com/ http://ipiccy.com/ http://memegenerator.net/
- 39. Stock Images • Stock images can work really well, especially for scenic shots or icons
- 40. Storytelling Resources http://www.thestorytellingnonprofit.com/ http://nonprofitbestpractices.com/
- 41. Conclusion • Know Your Audience • Have a Concise Ask • Simply Communicate Message with Words and Images • Convey Emotion • Be Creative • Visualize Your Data