Social media plays a large role in fundraising, with 13.3% of donations coming through social media channels. Facebook is the dominant social media platform for fundraising, responsible for over 95% of social media donations. The document provides best practices for non-profits to effectively utilize social media for fundraising, including encouraging personalized fundraising pages, making fundraising easy online, and monitoring social media metrics.
7. “ I think they’ll be the biggest
generation yet in terms of
embracing causes and in terms
of service.
”
Zac Johnson, Children’s Miracle Network Hospitals
8. everybody’s
GIVING ONLINE
75%
< 40 yrs old
64%
40 - 59 yrs old
51%
60+ yrs old
of donors in age bracket gave online in 2011
Dunham + Company
9. BUT HOW BIG IS THE ROLE OF
SOCIAL MEDIA IN DOLLARS?
10. of final donations came through
13.27% social media.
13.3%
55.6%
27.1%
Numbers from DonorDrive
11. When compared to organic
search Social Media was
responsible for 345% more of
final donations.
Numbers from DonorDrive
12. facebook plays the biggest role
IN DONATIONS
95.85%
Facebook 2.2%
Other
1.95%
Twitter
Numbers from DonorDrive
13. people give to
PEOPLE THEY KNOW
Those using Facebook through DonorDrive raised
78% more than those who didn’t
Those who used Twitter through DonorDrive raised
7% more than those who didn’t
Numbers from DonorDrive
14. ONLINE & SOCIAL TOOLS
give them the tools & they’ll raise money for you
15. effective fundraising software makes it
EASY FOR PARTICIPANT & DONOR
Event sign up, email & tweet in minutes
Visitors can tweet and like a page
Automatic social sends when a donation happens
Fundraising badges allow anyone with web space to
promote participants & your cause
31. monitor your
SOCIAL MEDIA SUCCESS
Crowdbooster
Tweetdeck gives you realtime tweet & hashtag monitoring
Topsy tracks the micro-history of a hashtag in detail
Bit.ly can create shortened links that can be tracked
Hubspot has a concise ebook on monitoring social media
32. talk with millennials
OVER SOCIAL MEDIA
77% have smartphones
82% have communicated with a cause by
Facebook & Twitter
17% have tweeted from a non-profit event
Millennial Impact Report
33. CHECKLIST
Get serious about social media
Ask for feedback
Don’t forget about email
Track social metrics
Learn about new donors
34. LEARN ABOUT
millennials
Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF