Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media? In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

1. Strategic Storytelling
for
Social Impact
Kimaya Dixit,
Jereme Bivins, @jcbivins
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2. Who are you people?
Jereme Bivins
Digital Media Manager, The Rockefeller Foundation
@jcbivins
Kimaya Dixit
Senior Associate, Hattaway Communications
@kimayadixit
#SM4NP

3. Why Stories Matter.
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4. Our Origin Story...
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5. Five Pillars of Storytelling
Strategy Capacity Content Platform Evaluation
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6. #SM4NP
hatchforgood.org
@kimayadixit

7. “If history were taught in the form of stories, it would
never be forgotten.”
~ Rudyard Kipling, The Collected Works
Jeff Widener / AP
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8. #SM4NP @jcbivins

9. #SM4NP @jcbivins

10. #SM4NP @jcbivins

11. The (Too Much) Information Age
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12. We’re all storytellers now
DayOne for
iPhone
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13. #SM4NP @jcbivins

14. OH THE HUMANITY!
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15. Content
• Pictures?
• Data-packed reports?
• Event Tweets?
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16. Your mission statement
is not your story.
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17. What a Picture’s Worth
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18. “Along the way, we collect stories about the people
and places we visit, the good deeds we observe,
and the lives that we sustain. These stories are the
powerful product of our work.”
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19. The 40/60 Rule*
* http://bit.ly/40-60
• 40% creating, 60% marketing
• Who should see this?
• Where should they see it?
• What do I want them to do?
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20. • Blog and Website
• Social Media
• Email
• The Real World
Platforms
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21. #SM4NP @jcbivins

22. Break It Down
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23. Break It Down
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24. Break It Down
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25. Evaluation
• Dollars raised
• New partners or
volunteers
• Site traffic, share of
conversation, or media
coverage
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26. Snake Eating an Elephant
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27. #SM4NP @jcbivins
Share Your Impact

28. Things To Do Right Now
• Ask your team and your partners for content (i.e. 1 photo, 1 quote, 1 short phone-
shot video, etc.) when they go out into the field.
• Build your story bank
• Research new tools or platforms by reading Mashable!, TechCrunch, Wired, The
Verge, and other outlets
• Reuse your old content. Not everything you’ve shared is dated.
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29. Tools to Help Get You Started
• Hatch for Good: Tell stories with purpose.
http://www.hatchforgood.org/
• RowFeeder: Tracks keywords, hashtags, and more directly to a Google Sheet
http://www.rowfeeder.com
• IFTTT: Create ‘recipes’ that connect services that you use everyday
https://ifttt.com
• Iconosquare: Instagram viewer and social analytics
http://iconosquare.com
• Storify: Use Tweets, Facebook posts, links, and more to tell stories
http://www.storify.com
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30. #SM4NP

31. Stay in touch!
Jereme Bivins
Digital Media Manager, The Rockefeller Foundation
@jcbivins
Kimaya Dixit
Senior Associate, Hattaway Communications
@kimayadixit
#SM4NP

32. Thank you.
#SM4NP