Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.

1. @PontDD
Increasing Your Impact
Through Social Media Collaboration
with Peer Organizations
Dorothy Ponton

2. @GirlsLeadership
Girls Leadership teaches girls
the skills to know who they
are, what they believe, and
how to express it, empowering
them to create change in their
world.

3. Clap Together

4. Clap Together
How? Why?

5. Community Engagement Manager
@GirlsLeadership
3,663

6. How to use Twitter chats (or any social
platform) to cultivate conversations
which amplify your message
and increase impact for your
constituents.
&
"The Fortune is in the Follow Up"

7. What's in it for you...
Low Cost
Repeatable
Scalable
Measurable Impact

8. How I did it:
Evangelized to Executive Director
Participated in a chat
Joined an existing conversation
Demonstrated impact
Rinse & Repeat

9. How I did it:
Evangelized to Executive Director

10. How I did it:
Participated in a chat
@TheRepProject
Resources shared
Traffic!
Followers!
Engagement!
#BuildConfidence

11. How I did it:
Joined an existing conversation
#HowDoYouFeel #InsideOut
How Challenging Emotions Can Empower
Action and Positive Change.
Deepening the impact of Pixar’s Inside Out
by growing Emotional Intelligence skills.

12. How I did it:
Joined an existing conversation

13. How I did it:
Joined an existing conversation

14. How I did it:
Demonstrated impact
693,634 Reach
3,400,056 Timeline Deliveries

15. How I did it:
Rinse & Repeat

16. We discuss parenting books, the latest
research on girls, and practical ways to
empower girls so they can change their world.
We love collaborating with authors, experts,
and peer organizations to talk about what
matters to girls, parents, and educators.
@GirlsLeadership

17. YOU can do it too - in 10 Steps:
Find your Executive Sponsor
Participate in a chat... or several!
Join conversations
Host a conversation
Demonstrate impact (free tools)
Rinse & Repeat

18. Steps 1 - 3:
Host your conversation
Research hashtags (#tagboard)
Find topics/ themes/ calls to
action your constituents are
already talking about.
Gather Partners from peer orgs
(Exec can help greatly here)

19. Steps 3 - 5:
Host your conversation
Create an event page/ blog post
Invite & promote: ask for help
Images make the difference
Create sample Tweets/ FB posts
Tag your Partners in your posts
Share resources generously

20. Steps 6 -10:
Host your conversation
Send Q: to Partners 1 week ahead
Remind Partners 1 day & 2 hrs ahead
Create sample Tweets/ FB posts
Tag your Partners in your posts
Measure: TweetReach, Hashtracking
Conversation! RT/ Fave/ Reply

21. You DID it:
Rinse & Repeat
This conversation was just the
beginning! Build a schedule in
alignment with the cycle of your
organization, and return to topics
which have excitement and are
meaningful to your constituents.

22. Thank You!
@PontDD
Dorothy Ponton