The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.

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Get Mobile or Get Stuck!
ETHAN KEARNS
OCTOBER 2015

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WHAT WE’LL COVER
• Who is The Nature Conservancy
• A little bit about me
• The mobile landscape
• Taking steps towards a mobile 1st mindset
• What’s next for the Conservancy?
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Our Mission:
conserve the
lands and
waters on
which all life
depends

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A LITTLE BIT ABOUT ME
• Run/Hiker
• Creative
• Newly minted mobile expert
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• January 2014 Mobile use of the internet
exceeds that of PCs.
• October 2014 Mobile devices surpassed the
number of people on the planet.
• April 2015 Mobileggedon. Google changes it’s
search algorithm to elevate mobile friendly sites.
• July 2015
App use surpasses time spent on TV.
G L O B A L
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THE MOBILE LANDSCAPE
http://doorgrow.com/mobilegeddon-is-coming-april-21st-its-time-for-responsive-
design/ http://www.pageonepower.com/linkarati/mobilegeddon-seo-fear-content-marketing

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• June 2010
Launched our mobile subscriber list.
Text ‘SPIRIT’ to 97779 to sign-up.
• June 2012 - The Nature Conservancy
launched its first mobile app
• January 2014 – nature.org became
responsive.
• April 2014 – Nature Conservancy Email
became fully responsive.
• February 2015 – Mobile traffic to nature.org
= 500% increase since 2012.
I N S I D E T H E N A T U R E
C O N S E R V A N C Y
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THE MOBILE LANDSCAPE

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1 . D A T A D O E S N ’ T L I E .
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CREATING A MOBILE MINDSET

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2 . F O C U S O N T O P P R I O R I TI E S
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CREATING A MOBILE MINDSET

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2 . F O C U S O N T O P P R I O R I TI E S
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CREATING A MOBILE MINDSET

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3 . D O A F E W T H I N G S W E L L . E S P E C I A L L Y I N S O C I A L .
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CREATING A MOBILE MINDSET
http://www.adweek.com/socialtimes/which-apps-are-the-class-of-2015-using-infographic/622614

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4 . T A K E A D V A N T A G E O F W H A T ’ S F R E E .
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CREATING A MOBILE MINDSET
https://www.appannie.com/apps/google-play/top/united-states/

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5 . M A K E M O B I L E P A R T O F Y O U R W O R K FL O W .
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CREATING A MOBILE MINDSET
https://developer.chrome.com/devtools/docs/device-mode

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2015/2016 Mobile Goals:
• Grow mobile donations beyond 10%.
• Double our mobile subscriber list size.
• Focus on social growth and taking the next
step.
• Optimize content for mobile (improve
experience, personalize & segment).
• Optimize mobile giving across the
Conservancy’s web, social, email and text
properties.
• Grow visibility in app.
I N S I D E T H E N A T U R E
C O N S E R V A N C Y
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WHERE WE’RE GOING

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QUESTIONS
CONTACT ME:
ekearns@tnc.org
Twitter @kearnse
www.linkedin.com/in/ethankearns